Jan 2024 – Jan 2024 · 0 mo

• Heading Audio Reactivation and Novels business

Jul 2022 – Nov 2023 · 1 yr 4 mos

• Objective: Lead new user growth (50M MAU) for Meesho, India's one of the largest e-com marketplace
• Conversion: Product initiatives across discovery (intent channelization, ranking, personalization), pricing (surgical discounting), comprehension (address, return), trust (social feed), and order to delivery charters (optimal logistics allocation, user communication)
• Engagement, Retention: Product features to incr. new users DAU and retention (CRM optimization, gamification, enablement of outside-app discovery, quality control etc.)
• Acquisition: Perf marketing (Feed+Creative Optimisation), Referrals + Influencer marketing (lower CAC, reduce fraud) SEO (Content Optimisation, Link building, Tech SEO). New Channels (Partnerships with OEMs+Telco, Social Sharing)

May 2021 – Jun 2022 · 1 yr 1 mo

Jan 2020 – May 2021 · 1 yr 4 mos

• Objective: Become one stop platform for English guidance for Indian kids (K10)
• 1) 'Live Group Classes' Category ($100K ARR):
• Acquisition: Built strong leads pipeline through efficient perf marketing (audience and event optimization), Non-Perf (Partnerships, Referral)
• Conversion: Implemented initiatives with sales and content team to incr. conversion
• Engagement, Retention: Incr. repeat ratio through social validation
• 2) 'In-app Self Learning' Category (30K MAU):
• Acquisition: Creative Optimization to reduce CPI
• Conversion: Developed gamification and rewards system to incr. conversion, but was not enough to make unit economics work

May 2018 – Dec 2019 · 1 yr 7 mos

• Objective: Product led growth for micro-business loan category for an NBFC
• Improve lead quality for agents via new product features (Early identification of good vs bad leads, Reminders, Territorial Mapping)
• Digitisation of E2E loan approval journey to support revenue scale-up
• Objective: Devise GTM for first EV Compact SUV for a conglomerate
• Offline, Digital, Influencer, PR Strategy
• Strategy addressing pain points on Pricing and Charging Infra
• Objective: Product Development for schools and education department
• Roadmap, Design, and Development for modules like enrolment, transfer, retirement etc. for students and teachers
• Objective: GTM for school merger program for 1 lakh+ government schools
• Resource Planning (Subject-Class-Teacher mapping), Transport Planning (Students), Infra planning (Govt)

Jan 2015 – Jan 2016 · 1 yr

• Objective: Product led growth for an Industrial SAAS product
• Development of Power Simulation Module
• Improvement of Reporting Module (adding features like compare with, historical timeline, export etc.)

Jan 2014 – Jan 2015 · 1 yr