Abhijit Thakuria

Digital Marketing Specialist

Bengaluru, Karnataka, India5 yrs 7 mos experience

Key Highlights

20% increase in brand awareness through strategic campaigns.
45% boost in international sales via targeted marketing.
Expertise in digital marketing and data-driven strategies.

Stackforce AI infers this person is a Marketing Professional with a strong focus on digital marketing and brand strategy.

Contact

Skills

Core Skills

Digital MarketingMarketing StrategyBrand MarketingSalesLead Generation

Other Skills

Adobe Premiere RushAnalytical SkillsBrand AwarenessCase StudiesContent Management Systems (CMS)Content MarketingCross-functional Team LeadershipDigital ActivationEmail MarketingGo-to-Market StrategyGoogle AdsGoogle AnalyticsManage client expectationsMarket AnalysisMarket Research

About

🚀 Marketing Professional with an MBA in Marketing and over 3 years of hands-on experience shaping impactful marketing strategies. Currently a Marketing Associate at HCL Technologies, where I've successfully led cross-functional teams in developing and executing go-to-market plans. Achievements include a notable 20% increase in brand awareness and an impressive 45% boost in international sales through targeted campaigns fueled by in-depth market research. 💡 My expertise lies in crafting compelling marketing materials, optimizing strategies through data-driven insights, and achieving significant growth in conversion rates and client retention. Specializing in digital marketing, I've led campaigns focusing on SEO, PPC, social media, email marketing, and content marketing, resulting in a 20% increase in website traffic and a 15% growth in lead generation. 🌐 Committed to staying at the forefront of industry trends, I bring a unique blend of creativity and analytical acumen to drive business growth. Eager to connect with like-minded professionals, collaborate on exciting projects, and contribute my skills to innovative teams. Let's connect and explore how we can achieve success together! 📧 Feel free to reach out to me at abhijit.thakuria951@gmail.com. Looking forward to connecting!

Experience

Briq

Digital Marketing Associate

Sep 2024 – Present · 1 yr 6 mos · Mumbai, Maharashtra, India

Hcltech

Marketing Associate

Jun 2022 – Aug 2024 · 2 yrs 2 mos · Chennai, Tamil Nadu, India · On-site

● Executed comprehensive branding and marketing strategies, led cross-functional teams in developing GTM plans for esteemed UK and US clients, resulting in a 20% increase in brand awareness.
● Conducted in-depth market research across 5 countries, driving targeted campaigns that elevated international sales by 45%.
● Designed compelling marketing materials, boosting conversion rates by 30%; strategically planned monthly calendars for key initiatives and target audiences.
● Analyzed KPI’s to evaluate brand initiatives and marketing campaigns, leveraging data-driven insights to optimize strategies and reduce customer acquisition costs by 30%.
● Led digital marketing campaigns with a focus on SEO, PPC, social media, email marketing and content marketing driving 20% increase in website traffic and 15% growth in lead generation.
● Produced detailed documentation and process flows, fostering a clear understanding of client requirements, leading to a 15% increase in client retention and driving a 25% growth in new business.

Salesforce Marketing CloudContent MarketingPerformance MarketingCross-functional Team LeadershipGo-to-Market StrategyMarketo+28

Animate-the indian pet care hub

Sales And Marketing Intern

Jun 2021 – Aug 2021 · 2 mos · Delhi, India · Remote

Generated promotional content for new products including links to product specifications and uses to increase customer awareness.
Identified market opportunities, built and maintained strategic relationships with key customers such as pet shops and NGO's.
Doubled the social media presence of the company by creating engaging social media content. Generated 500+ leads with zero marketing budget.

Insider notion

Marketing Intern

Sep 2020 – Oct 2020 · 1 mo · Remote

Implemented new marketing strategies and campaigns, and generated monthly marketing reports on the results of campaigns.
Communicated with existing and potential clients through phone calls and email campaigns.

Electura

Sales And Marketing Intern

Sep 2020 – Oct 2020 · 1 mo · Remote

Organized workshops at various institutes to target college crowds.
Conducted market research and analysis to understand customer needs.

Honda two wheelers

Marketing Executive

Nov 2017 – Oct 2019 · 1 yr 11 mos · Assam, India · On-site

● Gained an increase in annual revenue by 40% through organizing and implementing direct and digital marketing strategies.
● Identified and optimized underperforming advertising channels, reallocating budget to high-converting campaigns, achieved a 30% increase in revenue.
● Led a team of 20 sales professionals, aligning efforts to achieve sales target, while clearing over 200 pending service requests within two weeks of joining.
● Formulated and implemented marketing strategies to increase the female customer ratio, achieving a successful shift from 20:80 to 40:60.
● Analyzed market research data and competitor insights to inform strategic decisions, contributing to a significant increase in sales.

WritingDigital ActivationTeam ManagementTeamworkCross-functional Team LeadershipSocial Media Marketing+6