Jan 2021 – Dec 2023 · 2 yrs 11 mos · Mumbai, Maharashtra, India · On-site

• Devised and implemented successful brand collaboration and sponsorship initiatives for film marketing and web-series (Theatricals & OTT) campaigns; Fund mobilising by way of raising revenue in the form of in-film association fees and media spends from in-film/out of film brand partnerships; Successfully collaborated with major brands such as Bata, Bisleri, Maybelline, Isopure, Mercedez, Asian Paints, Puma, Maggi, Mac cosmetics, Dyson, and many more for film marketing campaigns, elevating exposure and revenue for projects;
• Effectively managed film publicity and promotions and shoots, activation and execution of social media campaigns;
• Proficiently negotiated and managed partnership contracts, budgets, and terms to ensure seamless execution between all stakeholders;
• Effectively managed Talents and Public relations;
• Effectively managed social media handles of talents, executed flawless content management on diverse platforms such as Instagram and Twitter, showcasing behind-the-scenes footage, interviews, and trailers; Collaborated seamlessly with internal teams including creative, social media, and PR to seamlessly integrate brand partnerships into comprehensive marketing campaigns;
• Pioneered identification and pursuit of fresh business prospects via thorough market research, lead generation, and outreach;
• Conducted in-depth analysis of brand partnership initiatives, furnishing valuable insights and ROI data for future campaign enhancements; Demonstrated adeptness in talent management during promotional campaigns, skilfully aligning social media strategies with talent brand values to captivate audiences effectively;
• Effectively synchronised content creation, scheduling, and dissemination, thereby augmenting talent visibility and film promotion;
• Projects worked on: Dahaad (Amazon Prime), Made in Heaven 2 (Amazon Prime), Kho Gaye Hum Kaha (Netflix), The Archies (Netflix).

Sep 2019 – Nov 2020 · 1 yr 2 mos · Mumbai, Maharashtra, India · Remote

• Developed comprehensive brand solutions for social media and influencer marketing ventures;
• Strategically scheduled and executed promotional activities, aligning them with allocated budgets and available resources; Projects worked on: Orchestrated successful initiatives including Times Fashion Week, Dr. Batra, Masaba Gupta, and BMW, achieving remarkable results through adept brand solutions and influencer marketing strategies.

Feb 2018 – Jul 2019 · 1 yr 5 mos · Mumbai, Maharashtra, India · On-site

• Fostered and enhanced strategic partnerships with brands, influencers, advertising agencies, and film studios;
• Campaign management with the use of analytical tool- Hootsuite; Crafted and guided influencer campaigns through their entire life- cycle, conceptualising ideas, influencer selection, schedule coordination, and successful execution.

Jun 2010 – Oct 2011 · 1 yr 4 mos · Dubai, United Arab Emirates · On-site

• Successfully launched two brand websites splashfashions.com and iconicstores.com. Facebook page- splashfashions, SplashTV blog on YouTube.
• Devised and executed comprehensive digital marketing strategies, effectively elevating website traffic, lead generation, and overall revenue growth.
• Directed both offline and online advertising campaigns across platforms like Google Ads and Facebook, meticulously refining targeting parameters and ad creatives for optimal performance. Utilised tools such as Google Analytics to scrutinise website data, measure performance metrics, and unearth opportunities for enhancement.
• Collaborated seamlessly with content and design teams to craft captivating and conversion-focused landing pages, emails, and other promotional materials.
• Served as the visionary force behind Splash e-commerce, spearheading strategic initiatives for the Landmark E-shop Website.
• Pioneered the conceptualisation and execution of SPLASH TV- VLOG content for YouTube, driving engaging content creation efforts.
• Curated a compelling Corporate AV presentation for shareholders and partners, showcasing the essence of Splash's brand identity.
• Led the groundbreaking management of Splash's calendar launch campaign, both online and offline, marking the inception of the first-ever fashion calendar in the Middle East.

Apr 2006 – Oct 2009 · 3 yrs 6 mos · Mumbai, Maharashtra, India · On-site

• Spearheaded product strategy and served as the creative force behind the inaugural user interface of Bookmyshow.com.
• Led the formulation of the brand identity, initial-stage marketing strategies for Bookmyshow.com, inclusive of search advertising initiatives, email marketing campaigns, and the pioneering TVC for the brand.
• Conceptualized and executed compelling promotional offers in collaboration with partner cinemas and financial institutions, driving customer acquisition and enhancing retention programs. Catalyzed a transformative shift in Bookmyshow's marketing landscape by successfully establishing affiliations with prominent Movie studios. Notable partnerships during tenure: Dharma Productions, UTV Software Communications Limited, Yash Raj Films, Fox Star, Disney Movies, and Excel Entertainment.
• Took charge as the PR front-runner, initiated brand building and promotional endeavors to enhance visibility and engagement. Effectively monitored the ROI stemming from digital marketing endeavors, optimizing strategies for maximal impact.

May 2005 – Mar 2006 · 10 mos · Mumbai, Maharashtra, India · On-site

• Planned comprehensive account management, ensuring seamless client coordination and adherence to regulatory requirements for film publicity and promotion;
• Exercised adept supervision over the creative aspects of film publicity design, ensuring exceptional output;
• Collaborated extensively with esteemed studios including UTV Software Communications Limited, Disney, Nadiadwala Grandson, Mukta Arts Ltd., Planman Motion Pictures, Base Industries Group, and Sahara One Motion Pictures.