Tripti Das — Head of Design
As a Design Lead at Meesho, I bring over three years of experience in my current role and more than ten years in the creative industry. I specialize in guiding high-performing design teams to create impactful, user-focused solutions. Over the years, my team has consistently improved design efficiency, ensuring that we meet deadlines without compromising on quality. In addition to leading the design team, I collaborate closely with various product categories, understanding their unique requirements, and providing art direction tailored to each. I also track the performance of our campaigns by reviewing monthly and quarterly sales data. Throughout my time at Meesho, I have seen significant business growth, along with impressive click-through rates (CTRs) driven by our design efforts. My expertise in graphic design principles, color theory, and art direction allows me to produce exceptional creative outputs that strengthen brand presence and meet client expectations. I take pride in my ability to deliver designs that are not only visually compelling but also strategic in meeting business goals. Before Meesho, I played a key role in leading graphic design processes for large-scale campaigns at other companies. I mentored junior designers, introduced theme-based templates to boost event sales, and helped improve design efficiency. I am passionate about translating complex ideas into clear, visually engaging designs, and I focus on empowering my team to achieve outstanding results. My work spans both print and digital platforms, ensuring consistency across typography, design hierarchy, and brand guidelines. My ultimate goal is to foster creativity, drive innovation, and deliver designs that resonate with both businesses and consumers, all while meeting deadlines and maintaining the highest standards of quality.
Stackforce AI infers this person is a Design Lead specializing in E-commerce and Marketing industries.
Location: Bengaluru, Karnataka, India
Experience: 10 yrs 1 mo
Skills
- Design Management
- User Experience Design (ued)
- Art Direction
- Graphic Design
- Presentation Design
- Print Design
Career Highlights
- Led design team to exceed client expectations.
- Implemented processes reducing project timelines by 25%.
- Developed impactful user-focused design solutions.
Work Experience
Meesho
Design Lead (3 yrs)
udaan.com
Graphic Designer (1 yr 6 mos)
SalesDuo, Inc.
Senior Associate - Creative (6 mos)
Siemens Technology India
Business graphics specialist (1 yr 4 mos)
Ad2pro media solutions (2adpro)
Executive Designer (1 yr 9 mos)
Odigma
Graphic Designer (11 mos)
Esta Global
Graphics Designer (1 yr 1 mo)
Education
Diploma in Animation Engineering at Arena Multimedia
Bachelor's in Animation and Graphics at CMJ University
at Modern English School
