Nov 2022 – Aug 2023 · 9 mos · Bengaluru, Karnataka, India · On-site

• > Developed and executed strategic marketing plans for Invensis Technologies, and a growing SaaS platform- Edstellar( SaaS platform for corporate training). Owned the global marketing strategy, GTM and drove strategic growth for different brands.
• > Conducted market research and competitive analysis to identify market trends, customer needs, and opportunities for growth.
• > Collaborated closely with cross-functional teams, including product development, sales, creative, SEO and content marketing to align efforts.
• > Developed detailed plans based on broad guidance and direction
• > Revamped the website, added compelling marketing content, including sales kits, battle cards, pitch decks, brochures, presentation, and marketing communications for PR.

May 2022 – Sep 2022 · 4 mos · Bengaluru, Karnataka, India

• STARTUP - Business shutdown
• > Increased organic growth, lead generation, and enhance ROI
• > Develop marketing ideas and deliver them to achieve product goals
• > Develop and optimize campaigns that drive engagement on various platforms such as Android app, website, Instagram, Facebook, and Linkedin.

May 2021 – Feb 2022 · 9 mos

• As a Product Marketing Manager, I head marketing efforts for Cisco. Developed G2M strategies that reinforced product capabilities to current and potential customers/ persona; to improve sales and maximize effectiveness.
• ● Collaborating with designers, product team, sales, content writers, external influencers, and industry experts to produce relevant marketing activities that meet the needs of key stakeholders and the audience.
• ● Creating content assets for every level of interaction between the company and the stake-holders (customers, blog subscribers, partners)
• ● Demand Generation, work with Product to optimize the onboarding flows to drive early engagement and activity
• ● Managing advertising across the customer acquisition cycle to create recall and value.
• ● Retargeting and ABM campaigns
• ● Increasing visibility through content syndication, optimization, and updation.
• ● Optimising the online resources for search engine visibility and enhancing website performance with regular testing
• ● Exploring new horizons to innovate and optimize the entire content creation and delivery mechanism as a continued practice

Aug 2019 – May 2021 · 1 yr 9 mos

• > Design & develop instructor-led structured content for Full stack internship courses and stay updated on new technologies (JavaScript, MongoDB, Express, Node, React, AWS, etc)
• > Leading Cross-functional Marketing efforts b/w Design, Content, Webinar & Sales team
• > Used instructional methodologies to drive learning and enhance retention
• > Scaled up Marketing Campaigns to 3x in a 6-month period

Aug 2018 – Jul 2019 · 11 mos

• > Lead a team of 10+ Bloggers & YouTube artists
• > Increased website's organic SEO traffic
• > Grew YouTube channel and received Gold Play button by hitting 1 M subscribers
• > Distributed content on various social media channels

Nov 2017 – Jul 2018 · 8 mos

• > Engaging customers and potential market through product blog. Keyword research and analysis.
• > Designing marketing collateral aligned with the branding and message
• > Drawing actionable analysis by constant and innovative use of Analytics

Jan 2016 – Jun 2016 · 5 mos · Chandigarh Area, India