Aug 2018 – Feb 2021 · 2 yrs 6 mos · Bangalore

• Led and managed diverse Digital creative campaigns.
• Managed all stages of the creative process, from concept to final product.
• Partnered with Fashion and Marketing teams to align design strategy with brand business
• and objectives.
• Maintained, developed visual brand framework/language for cross-platform creative initiatives.
• Worked closely with different teams through Campaign shoots to achieve desired outputs.
• Guided teams in creating wireframes, mockups, and prototypes using industry-standard tools.
• Developed a consistent design system, encompassing UI components, typography, and color palettes, ensuring visual coherence across products.
• Managed creatives across Ecommerce, Digital Marketing, and social media for brands such as U.S. Polo, GAP, CK, Tommy Hilfiger, Sephora, Flying Machine, and more.
• Collaborated with front-end developers for pixel-perfect implementation and provided design support throughout the development cycle.
• Developed timelines, allocated resources, and strategized campaigns closely with vendors, planning teams, content, and marketing teams.
• Built strong design capabilities within the team for continuous improvement, aligning design strategy with business objectives.

Mar 2018 – Aug 2018 · 5 mos · Bengaluru, Karnataka, India

• Responsible for the daily management through the life cycle of the program.
• Defining the program controls which includes the processes, procedures, reporting, etc.
• Planning the overall program and monitor progress to make sure that milestones are being met across the various projects and programs and supporting in managing the program budget.
• Managing the risks and issues that might and do arise over the course of the program life cycle, as well as take measures to correct them when they occur.
• Coordinating the projects and their interdependencies between the various projects and programs in the program, manage and use resources across the various projects.
• Manage stakeholders who are involved in the projects and making sure deliverables are aligned across the project.

Apr 2015 – Jun 2017 · 2 yrs 2 mos · Bangalore

• Managed Producing and Project Planning teams, overseeing their activities.
• Spearheaded the implementation of new processes, scaling the team from 10 to 40+ members, and actively participated in all key aspects including hiring, execution, and maintenance.
• Coordinated the distribution of work among 3D Modelers, Texturer’s, Lighting artists, Scene builders, and Postproduction teams.
• Collaborated with leadership to establish efficient media team structures and pipelines, streamlining production processes.
• Developed processes and project plans to ensure timely and budget-conscious delivery of high-quality products, managing both onshore and offshore expectations.
• Supported the Innovation team in creative execution and contributed to the development of an in-house Digital Asset Management tool.
• Managed Vendor relationships and oversaw the Digital Input (CADs) process, including quality control and asset review.
• Aligned pipeline requirements with available capacity, proactively recruiting top creative talents as per project needs.
• Sourced, contracted, and managed external vendor/contractor relationships, ensuring timely and high-quality deliverables.

Apr 2012 – Mar 2015 · 2 yrs 11 mos · Bangalore

• Managed a team overseeing ISM, CGI, Internal Communications, and Packaging for Target's guest-facing initiatives.
• Established the ISM Procurement team in Target India.
• Oversaw resource hiring, onboarding coordination, and contractor management.
• Supported team in achieving creative excellence using data and analytics.
• Proficient in creative briefs, content strategy, and brand style guides.
• Aligned work pipeline with team capacity for efficient resource management.
• Collaborated with leadership and stakeholders to achieve business objectives.
• Led Virtual Prop house tool implementation for asset standardisation.
• Acted as primary liaison for partner communications, streamlining processes.
• Implemented Career Pathing, Talent Development, mentoring, hiring, and coaching initiatives.

May 2008 – Mar 2012 · 3 yrs 10 mos · Bangalore

• Designed projects including In-store Marketing and Packaging, primarily guest-facing.
• Acted as a thought partner while executing ISM and Packaging tasks.
• Independently managed various In-Store marketing projects (Holidays, Halloween, Baby, Target Café), including template creation and design layouts.
• Led and collaborated with stakeholders for internal creative communications, enabling the team to engage in diverse projects.
• Initiated and contributed to the Procurement team's establishment, leading to the execution of ISM Procurement projects at Target India.

Jan 2006 – Dec 2007 · 1 yr 11 mos · Mumbai

• Designing magazine page layouts & Client/Brand pages
• Creating branding for campaigns
• Worked on Web content layouts
• Assisted in Stylizing products and lifestyle shoots