Dec 2021 – Jan 2023 · 1 yr 1 mo · Gurugram, Haryana, India

Nov 2019 – Dec 2021 · 2 yrs 1 mo · Gurugram, Haryana, India

• Research
• . Performing Market research, focus on Healthcare Industry.
• ∙ Remain fully informed on market trends and implement best practices.
• ∙ Performing market analysis to find out new potential areas for business.
• . Competitive Research & Analysis to support Digital marketing initiatives & follow industries best
• practices
• . Website comparison (To list & follow best practices related to website configuration (features) & content from competitors)
• . Keyword Research (To improve ranking of our website in search engines using relevant keywords (to found more by potential customers)
• . Content research (Listing best relevant blog, articles,videos, podcasts, webpage, service description for boosting website traffic & patient engagement)
• . Social media Research (To find best channels to reach target audience & promote our business)
• . Created Healthcare questionnaire/quiz for patients education .:
• . Diabetes risk assessment test, Prediabetes risk assessment test, Peripheral Arterial Disease, Diabetic Neuropathy etc.
• . Created Webinar content/Presentation on Diabetes, Amputation prevention, PAD, DN etc.
• Database Management
• ∙ Ability to interpret large amounts of data and to multi-task.
• ∙ Excellent knowledge of business research tools, databases and MS Office.
• ∙ Working on information database (e.g., OneSource, LinkedIn, Doximity etc.)
• ∙ Data sources: Such as related Associations, Business Directories, USnews, Govt. sites, Conferences,
• Webinars etc.
• ∙ Process and analyze raw data into reports. Making sure that methods of data collection are
• effective and accurate.
• ∙ Managing team of Data analysts that collect data of USA Healthcare provider Market (Physicians,
• Hospitals, Surgery Centers, Imaging Centers, Long Term Care Facilities, ACOs, Payors, Clinics etc.)
• ∙ Training Research teams as per required project & to ensure accurate database entry and
• continuous quality improvement.

Sep 2016 – Jan 2019 · 2 yrs 4 mos · Faridabad Area, India

• ⦁ Industry level research in USA.
• Worked for four different industries (Healthcare, chemicals, education and HR)
• ⦁ Excellent knowledge of business research tools, databases and MS Office.
• ⦁ Research on industries and global markets for potential clients to sell company's products.
• Presentation on research report.
• ⦁ Competitor analysis.
• ⦁ Performing market analysis to find out new potential areas for business.
• ⦁ Responsible for researching potential target companies, collecting appropriate information and
• providing analysis.
• .⦁ Tracking corporate development of companies.
• Experience in PESTLE, SWOT, Porters analysis etc.
• ⦁ Knowledge on information database (e.g. Hoovers, OneSource, LinkedIn, Data.com etc.).
• ⦁ Customer profiling to better understand Industry & buying behavior of customers.
• ⦁ Segmentation of company's existing database on the basis of customer's industry, job profile,
• geographical areas etc. Sharing outcome with product and marketing team to help them plan their products and target areas accordingly.
• ⦁ Updating database on regular basis and QC of data shared by team.
• ⦁ Analyzing company's existing database to find out the selling pattern and profitable market segments.
• ⦁ Daily tracking of sales report to find the buying pattern of particular industry customers and maintaining their database separately.
• ⦁ Coordination with cross-functional teams like marketing, speakers and product development team.
• ⦁ Coordinating Marketing plans. Research, plan and execute webinars on diverse business, research, regulatory compliance topics in consultation with subject matter experts.
• ⦁ Coordination and follow up with the Product development team for topic selection, scheduling, and other operational requirements.
• ⦁ Managing teams that gather data of potential customers.
• ⦁ Training data appending teams as per required project.

Aug 2014 – Sep 2016 · 2 yrs 1 mo · Gurgaon, Haryana

• Handling Business Development Activities at CNS Comnet.
• Responsible for Industry research, competitor research and profiling.
• Conducting Secondary research on markets, corporations & professionals using LinkedIn & other web means.
• Extensive web research for gathering Data/information
• Identifying/Researching new domains/Verticals.
• Identifying and researching future prospects.
• Finding contacts in target industries: for e.g., Healthcare, legal, Energy, Software development etc.
• Profiling & networking with decision makers.
• Initiating contacts through various modes including phone, email and web.
• Lead Generation using various modes including email, LinkedIn & other social networking sites.
• Responsible for database building and maintenance.
• Research and creating lists of potential clients and building relationships with them.
• Handling Social Media accounts of CNS Comnet.
• Good with social platforms such as LinkedIn, Twitter, Hoovers & other online directories available.
• Tracking & analyzing social media presence and also creating social media reports
• Content creation for website.
• Worked on Blog writing, Marketing collaterals, infographics related to services, Brochure, PPT, White paper.