Sep 2024 – Dec 2024 · 3 mos · On-site

Jun 2023 – Aug 2024 · 1 yr 2 mos · On-site

• Crafted and executed robust strategies for enduring content and Intellectual Properties (IPs) for renowned brands like Netflix, Hotstar, Whatsapp, YouTube
• Provided consultancy services for over 100 in-house artists, ensuring their digital presence resonated effectively.
• Masterminded engaging social media content and campaigns for prominent brands, merging innovative concepts with seamless execution.

Oct 2021 – May 2023 · 1 yr 7 mos

• Led end-to-end content and programming of Zomato's YouTube channel which included ideation, copywriting, supervising content, creative direction and strategy
• (Played a pivot role in increasing the subscriber base from 170k to 405k in the span of 7 months)
• Lead: Zomato Delivery Partner Marketing.
• Responsible for creating and strategising digital content for the purpose of acquiring new users and drawing back lapsed users to our app.
• Creatively strategised and managed activities for BlinkIt's and Zomato's ATL, BTL and digital campaigns.

Oct 2019 – Oct 2021 · 2 yrs · Mumbai Area, India

• Crafted campaigns for Netflix India originals (Movies and Series). Strong foothold in content creation, conceptualization, scripting, and execution across platforms for content marketing campaigns. (from thematic AVs to editorial and influencer-led content around content pieces). Recent and upcoming titles: Ludo, Mismatched, Tribhanga, Bombay Begums, Ray, Never Have I Ever S2, Money Heist S5.
• Creative Lead for BTS and content around content for the movie Loop Lapeta produced by Sony Pictures.
• Played a pivotal role in getting Red Chillies Entertainment and Reliance Entertainment on board with us for their upcoming movies.
• Other Brands I have worked on: Xiaomi, Nykaa, Sony Music, And Pictures.

Jun 2019 – Oct 2019 · 4 mos · Mumbai Area, India

Feb 2019 – Jun 2019 · 4 mos · Mumbai Area, India

• I was an Associate Brand Manager for TVF Originals which is at a more premium position than all the other sister concerns of TVF. I have directed and conceptualized all their content around content videos during my time with them, from Kota Factory to Immature, from Humorously Yours 2 to Insiders. I led all aspects of not only executing the video shoots and strategy for them, but also conceptualised and executed their social media content, including even the captions. I received a high sense of validation when Kota Factory won awards for its marketing content.

Jul 2017 – Jan 2019 · 1 yr 6 mos

• Managed content for MTV India’s leading show Splitsvilla, Season 10 from conceptualising, planning through execution. This includes digital campaigns, content around content, vignettes with celebrities, and content for clients. Content pieces, often, were shared by leading celebrities and publications.
• Have similarly managed India’s Next Top Model, MTV Troll Police, MTV Love On The Run and others.
• Live coverage of events (Mercedes Benz Luxe Drive, Cadbury for Friendship Day, and others such) on InstaStories, Facebook Lives, and Twitter. Also assisted in creating content for voice of brand and editorial.

Jul 2016 – Jul 2017 · 1 yr

• Managed social media and website for MTV Nescafe Labs, a talent hunt campaign. Which include working with brands like Nescafe and Red FM.
• Contributed to editorial content on MTV India. Ideated on editorial campaigns and facilitated execution. Also, assisted in social activities across all three platforms.
• Sourced, edited and managed content (editorial and video) for Jio Chat, collaboration with MTV.

Apr 2015 – Apr 2016 · 1 yr · Mumbai Area, India

• Maintaining the Advertisement Campaign and Invoicing.
• Managing and implementing the standard process for on‐boarding an advertising client, raising and approving invoices for clients.
• Activation and deactivation of advertisement banners on the website.
• Work on various data analysis projects.
• Work in close coordination with the Finance,SalesTech teams.
• Client Relationship Management and Analytics
• Analyze campaign performance for each client and generate client reports.

Jan 2015 – Jan 2016 · 1 yr

• Heading the finance vertical, I was responsible for handling the entire finances of the city and ensure that all financial compliance's are met. I worked with other vertical heads for planning and budgeting events in the city by being the sole disbursement authority for making any payments with respect to the events conducted in the city.

Jan 2014 – Jan 2015 · 1 yr