Nov 2025 – Present · 5 mos · Gurugram, Haryana, India · Hybrid

• Exploring how culture shapes strategy and systems through writing, research, independent projects...
• Architected India GTM strategy for Singapore-based AI startup, translating "1.4 billion people" into 5 target states and 7 acquisition channels
• Contributing to IEEE's Global AIS Flourishing Initiative and ForHumanity, shaping industry standards for aligning AI systems with human well-being metrics
• Creating content on AI and Future of Work for upGrad Enterprise
• Published cross-cultural strategy insights for The Whole Truth, Wyzr, and Plum
• Featured on DD News to speak about AI in healthcare
• Currently FAFOing. Add to my list of side quests: workwithakshatkharbanda@gmail.com

Jan 2025 – Sep 2025 · 8 mos · On-site

• Nothing says "Welcome to London" like a GLP-1 portfolio that's bleeding market share to competitors.
• Designed a market expansion plan blending commercial insights and capability mapping to unlock a double-digit market share gain
• Drove 30mn impressions in 3 months with a £300k media plan by aligning channel mix, creative strategy, and stakeholder priorities
• Led end-to-end delivery of affiliate’s first social-media campaign in 3 years, establishing a repeatable launch framework across teams (oh, and there was a Shark Tank-style pitch involved)
• On the side: Introduced AI personas in campaign planning, launched an internal marketing newsletter + learning sessions, implemented automated tracking systems across 15+ private providers...

Apr 2024 – Dec 2024 · 8 mos · On-site

• At the HQ of Europe's most valuable firm, even "small" decisions affect millions across continents
• Designed and executed a customer segmentation across 7000+ people with obesity in 7 countries, creating a globally consistent view of who we serve
• While managing the research, I noticed processes with inefficient handoffs between functions. So,
• Championed an AI-driven workflow optimisation, recognised internally as a case study for boosting brand planning efficiency by 10%
• My consumer research became the foundation for our global brand strategy, where I
• Served on the core team developing a data-driven brand positioning that projected a double-digit boost in global preference share
• Developed the launch strategy for an upcoming obesity treatment, targeting a X% consumer base expansion through strategic market entry sequencing
• On the side: Consolidated competitive intelligence on the market entry of a major player, conducted a market research project across 3 countries, evaluated a customer segment expansion opportunity...

Sep 2023 – Apr 2024 · 7 mos · On-site

• My first full-time job takes me to 3 countries. Selected from 7500+ applicants for a leadership development program at Europe's most valuable firm.
• Led omnichannel brand awareness campaigns with 5+ health-tech startups and marketing agencies, executing external communications with customer journey mapping across their websites
• Developed GTM strategy for an untapped customer segment, achieving 115% YoY growth in customers. Success came from understanding customer journey challenges and creating value-driven engagement
• Orchestrated the affiliate's first regional e-commerce collaboration with a market-leading platform, generating 5mn+ impressions in 3 months and establishing new ground for pharmaceutical digital distribution in India
• On the side: Formulated climate adaptation and decision-making framework to guide product portfolio across 10 priority countries, organised a National Sales Meet with 1500+ employees…

Jul 2023 – Sep 2023 · 2 mos · Kolkata, West Bengal, India · On-site

• "Steel? I want consulting!"
• Turned that thought into "Best. Internship. Ever."
• Led digital transformation for India's Amazon-for-steel:
• Revamped the Net Promoter System, increasing submissions by 7%
• Refined the value proposition via field interviews with 25+ dealers across two states
• Benchmarked 10+ omnichannel competitors to identify GTM gaps and minimize channel conflict
• Presented market insights and GTM strategy tweaks to the e-commerce division head

Feb 2022 – Apr 2022 · 2 mos · Gurugram, Haryana, India · Hybrid

• Green hydrogen, white papers, and a strategy crash course.
• Co-authored KPMG India’s first publication on green hydrogen strategy, outlining 5 focus areas
• Recommended local electrolyser manufacturing using supply chain maps and Excel-based cost models, projecting 70% savings
• Worked with the UK climate team to align insights across borders (and time zones, less fun)
• Briefed regional partners on GTM considerations for policy-driven technologies

Jul 2021 – Dec 2021 · 5 mos · Mumbai, Maharashtra, India

• Corporate Strategy + Data + Sports = Great time!
• Designed a real-time OTT viewership dashboard, improving CXO decision-making speed by 75%
• Synthesized data from 10+ sources to build a performance framework for the Sports business unit
• Presented analytics insights to senior stakeholders and realized Excel sheets do tell stories

Apr 2021 – Jun 2021 · 2 mos · Gurugram, Haryana, India

• Top 12 out of 2,500+ applicants. No pressure, right?
• Analyzed 800+ responses to extract consumer insights and generate 15 strategic recommendations
• Contributed to a marketing optimization initiative, resulting in a INR 100K+ revenue uplift
• Learned that even the best strategy needs to look good in PowerPoint