May 2019 – Nov 2020 · 1 yr 6 mos

• Launched New Geographies from Greenfield stage (Europe and Canada):
• Launched 3 Markets of Europe - Germany, Spain and Italy.
• Launched Markets in Canada – Toronto, Quebec Region (Montreal and Quebec City)
• Setting up of the OYO Hotel business in Europe which later merged into Vacation business
• Hiring of team, setting up offices, managing projects from green field stage.
• Supply Excellence - Driving growth for OYO Hotels, building up pipeline.

May 2019 – Nov 2020 · 1 yr 6 mos

• Leading Global Partner Engagement and Marketing (22 Countries)
• Launched Partner Engagement vertical as Lead for the first time at OYO globally.
• Building regular and consistent communication using messaging, stories and platforms including social media, direct emails and other distribution mediums being used across different geographies.
• Working closely with country leaders, business teams to ensure the communication is customized basis which managing a proactive communication calendar for all the geographies.
• Work closely with the technology team to help outreach to developers
• o Define BRD from Global Partner Engagement perspective.
• o Defining key Metrics to measure Partner Engagement
• Working closely with creative team and prolific product managers, engineers, designers, and business stakeholders to help design & develop solutions that increase Partner loyalty and engagement.
• Driving 3 Major Objectives: Brand Building, Lead Generation and Partner Engagement
• o Helping to improve the funnel for acquisition w.r.t the Hotel Owners by driving 360 campaign.
• Driving NPS across all the geographies with the focus on improving key partner satisfaction metrics
• Building and Driving campaigns for Partner Advocacy campaigns like OYO Heroes, OYO Partner Spotlight
• Building up of content for Partner Microsites across different geographies basis country inputs and developing with the help of product team.
• Launch of Programs Globally: OPEN, OYO-Connect, Co-OYO App Launch and driving app Adoption

Oct 2018 – May 2019 · 7 mos

Oct 2017 – Sep 2018 · 11 mos

• Key Achievements
• Scaled up Retail Expansion to 20 Cities with 150 Retails stores PAN India, Office Spaces of about 13.5 Lac S.ft.
• Driving of the complete life cycle for a New Store Opening (Retail / Commercial Space):
• Feasibility Study - Scouting of location - Signing of Term Sheet - Negotiations with the
• Landlord – KYC Verification - Branding Approvals - Agreement Execution & Registration - Scope of Work
• (Landlord and Company)
• Negotiation and Execution of Lease Agreements, Franchisee Agreements.
• Deep Understanding of the Real Estate Market with understanding of the market commercials
• Building Relationship with key stake holders – Landlords, Developers and authorities
• Executed Tie-Ups with IOCL, BPCL & HPCL PAN India for setting up of retail stores in the fuel stations
• Managed to re-negotiate the rentals from 26 landlords and convert the annual savings of 1.5 Crore
• B2B Alliances
• Setting up alliance with major travel companies like Club Mahindra / Goibibo
• Ensuring the alliance is working smoothly and the end customer avails the benefit
• Working with clients like PVR Cinema – Negotiating deals for the video ads
• Alliances – Managing relationship with the ongoing alliance partners
• Marketing - Offline
• Tie-Up with PSU’s like HPCL, IOCL and BPCL for buying the media at PAN India level.
• Activation of over 200 hoardings at PAN India level, Roll out activations through agency, and negotiations.
• BTL Activations for lead generation and brand awareness from conceptualizing to execution across all major malls across India

Sep 2016 – Sep 2017 · 1 yr

Mar 2018 – Feb 2022 · 3 yrs 11 mos

• Indo-French Chamber of Commerce & Industry Retail committee focuses on Insights, Market Trends, Best Practices and leveraging from the expertise of the professionals across various sectors.

Apr 2010 – Aug 2016 · 6 yrs 4 mos · New Delhi, India

• Managing & developing Café Buddy’s (Convenience Food - On the go Retail Store) in India – 110 Outlets in 3 formats COCO, COFO & FOFO
• Augmented revenue by 30% and market share by 70% through the implementation of strategies in Delhi & NCR transport channel.
• Developed strategic and operational sales plans which resulted in 11% increase in overall sales and gross margin
• Identified target markets and established successful plans to develop them, thereby bringing in INR 180 MN worth additional revenue
• Collaborated with internal and external stakeholders to acquire technical and customer information to enable effective pitching for new business accounts
• Developed a new system for generating sales leads which was implemented across the organization
• Managing & developing Café Buddy’s FMCG & Retail business in India
• Formulating & leading the strategic direction for the company in Joint Venture & Strategic Alliances
• Negotiating with brands, customers, franchisees, distributors and executing the agreements
• Overseeing business planning & assessing the revenue potential in business opportunities
• Working in various assignments like product planning & strategy
• Conceptualizing various store formats & rolling them out in various institutions like metro stations, corporate, hospitals, hotels & universities
• Making corporate presentations for new & current business partners and designing creative brand communication for business partners

Jun 2009 – Mar 2010 · 9 mos

• Bharti Teletech as the Product Manager for Beetel Landline and STB division. Part of Strategic Marketing team and assisted in exploring the market opportunities and new product development.

May 2008 – May 2009 · 1 yr

• Strategic Marketing
• Worked in Dusseldorf Headquarters
• Functioned as Team Member at Global Marketing Unit for Home Care & Air Care Division and analyzed global home care market and supported in new product development & innovation
• Global Market Analysis for an executive presentation
• Gathering and analyzing global consumer insights for different categories and projects (e.g Historical / traditional ways of home cleaning)
• Analyzing and updating database of emerging markets using Euro Monitor