Aug 2019 – Jul 2024 · 4 yrs 11 mos · Australia

• From August 2019 to July 2024, I worked full-time as the blog editor and content writer for WPMU DEV, overseeing all aspects of content production and management, including content research, planning, writing, editing, and managing a content team.

Apr 2018 – Present · 7 yrs 11 mos · Sydney, Australia

• I manage a number of websites focused on providing training, learning, and education resources for WordPress users and am responsible for all areas of the business, from planning and development to management, content production, digital marketing, e-commerce & sales automation, etc.
• These sites include:
• WPTrainingManual.com (https://wptrainingmanual.com). An e-commerce site that provides businesses and web service providers with a comprehensive WordPress User Manual for training staff and clients to use WordPress effectively.
• WPCompendium.org (https://wpcompendium.org). This website generates thousands of visitors every month by providing free WordPress tutorials for beginners and non-technical users.
• WPMasterclasses.com (https://wpmasterclasses.com). An e-commerce site that provides digital streaming delivery of WordPress and digital business skills video training courses.
• ContentManagementCourse.com (https://contentmanagementcourse.com). Comprehensive tutorials on managing digital content effectively.

Sep 2017 – Mar 2018 · 6 mos · Sydney, Australia

• Responsible for growing sales online through e-commerce website, digital lead generation, email marketing, promoting sales events using print and online advertising, social media and news releases, administration and management of digital assets, website redesign, and more.

Oct 2016 – Oct 2017 · 1 yr · Sydney, Australia

• Responsible for managing several client accounts for digital marketing & lead generation services using targeted news releases, optimized landing pages, email marketing, SEO, etc.

Jun 2011 – Jan 2017 · 5 yrs 7 mos · Sydney, Australia

• Authored various digital publications, including WordPress Training Manuals & Digital Business Guides that are currently on sale through Amazon.
• Ran government and local-council sponsored training seminars and workshops designed to help businesses start, grow, and manage an effective digital presence.

Feb 2003 – Jun 2017 · 14 yrs 4 mos · Sydney, Australia

• Developed and maintained websites, responsible for web development and design, content creation, sales copy & web marketing, affiliate program implementation, e-commerce integration, lead generation strategies, sales conversions and digital automation.
• Provided digital marketing services (blog development, sales copywriting, content writing, Google Ads, Facebook Ads, LinkedIn Ads, SEO content writing, Press releases, autoresponder marketing, customer support systems, SEO, PPC, strategic services) for various SME clients. Raised VC, developed in-house CRM and online sales processes.
• Developed a tutorials plugin for WordPress users.
• Planned and developed an entire network of "green living" websites, including an online directory, social community site, article site, e-book sales and lead capture site, email course, and more.
• Created a "Sales Scripts Training" video course for Udemy.com. I was responsible for all aspects of creating, managing and promoting the product and website, including web design, video creation, graphic images, copy writing, sales and online business automation process, affiliate promotional materials, etc.
• Set up an e-commerce store for downloadable audio books and growing an affiliate sales base for this site.
• Set up an eBay site for selling consumer electronics and downloadable info products.
• Researched the market for new online business opportunities, creating and promoting a downloadable info product for a niche market business, implementing an automated lead generation and sales system for the site, and recruiting and managing affiliates to promote the product.
• Created and managed PPC campaigns to promote client businesses and affiliate offers. I was responsible for setting up and managing dozens of Google AdWords campaigns, bidding on thousands of keywords, and writing hundreds of ads.