Oct 2024 – Apr 2025 · 6 mos

Sep 2022 – Jan 2024 · 1 yr 4 mos · Mumbai, Maharashtra, India

Apr 2022 – Jan 2024 · 1 yr 9 mos

Jan 2022 – Jan 2024 · 2 yrs

Jan 2022 – Jan 2024 · 2 yrs

Dec 2021 – Jan 2024 · 2 yrs 1 mo · Bangalore Urban, Karnataka, India

Oct 2021 – Jan 2024 · 2 yrs 3 mos

Sep 2021 – Present · 4 yrs 6 mos · Bangalore Urban, Karnataka, India · On-site

• Become the top 1% professional by learning from the best in the industry 🚀

Feb 2021 – Jan 2024 · 2 yrs 11 mos · Pune, Maharashtra, India

Feb 2020 – Feb 2024 · 4 yrs · Bangalore Urban, Karnataka, India

Oct 2019 – Sep 2020 · 11 mos · Mumbai Area, India

• Leading the marketing for Klook India and Middle East, including brand, customer acquisition, user engagement and the resulting financial performance.
• Leading the channel managers who’re handling campaigns, social media, partnerships, design, performance, affiliates and PR (I might have a couple of roles for you – Check out Klook Career page)
• Building the brand Klook as a synonym to international travel for Indians (creating a full-fledged experience which goes beyond booking flights or hotel)

Sep 2019 – Jan 2023 · 3 yrs 4 mos · Bangalore Urban, Karnataka, India

Jan 2019 – Jan 2024 · 5 yrs · worldwide

• Invested in Gumroad, linen, backstage etc

Aug 2018 – Apr 2019 · 8 mos

• Catering to Mexico, Brazil, Peru, Chile, Colombia, Argentina.

Mar 2017 – Aug 2018 · 1 yr 5 mos

• Have ideated and executed several Digital and Brand campaigns like, "Month Of Magic", "Uber undi kada", "The Uber Marketing" etc.
• Worked with the BD team to sign MOU’s with GMR Airport and HMRL. Spearheaded operations for Uber at high value places like: Airports, Metros, Railways, Malls etc.
• Ran multiple successful experiments both on rider and driver side to improve metrics like C/R, PUDO etc. at Airports and Metros.
• One of the partnerships lead for the country. Have cracked barter deals of over 5CR INR with brands like Airtel, Vodafone, BigBasket, Audi, Rentomojo, Driven etc.
• Lead rider engagement, retention and various CRM campaigns.
• Handled launch and execution of uberCENTRAL, a B2C product. Lead a team of 6 associates cracking over 70 clients in the region.
• Launched HIRE, Premier, Moto, Auto. Handled efforts from product growth to engagement for the region.
• Collaborated with cross-functional teams including operations, legal, policy, PR, engineering to generate demand & retain existing users and for policy partnerships like GES.

Feb 2016 – Feb 2017 · 1 yr

• Managed FB app-install campaigns, rider engagement & retention campaigns for launch cities like Vizag, Indore, Mangalore, Bhubaneswar etc. Was able to get the cost of install down to 0.60$. Also ran search and YouTube campaigns for Brand awareness.
• Was in charge of all ATL & BTL activities including media buying and ROI analysis with budgets of over 3CR INR annually. Achieved lowest offline rider acquisition cost in the country.
• Owned Rider Life Cycle Management for Vizag rider base attaining low rider churn rate and higher trips per rider while increasing the average fare.
• Conceptualized & executed end-to-end marketing campaigns – uberLIVE, uberHEALTH, uberDHOL, uberDIWALI, uberMATCH, uberMOVIE etc.
• Spearheaded all the rider communications - Emails, SMS, App popups, Social.

Sep 2015 – Jan 2016 · 4 mos

• Co-Launched operations in Vizag. Scaled Vizag from scratch to a 30M$ Business.
• Spearheaded the end-to-end operations for Vizag on both sides of the business – Driver Operations and Rider Operations.
• Formulated rider & driver strategy acquiring 1000s of drivers and scaling the rider base to over 200k riders at optimal.

Sep 2015 – Present · 10 yrs 6 mos

• Helping startups scale-up and tap the new markets using growth hacking,
• Delivering talks, workshops & seminars in colleges, universities, online & offline summits and other events on growth hacking, marketing strategies and entrepreneurship,
• Teaching online courses on growth hacking (Launched three courses till now Facebook, Linkedin & Instagram)
• Acted as a marketing consultant to startups like Speque, OpenPizza, Linq Stores, FarEye, Eruvaka, ResearchWire, LinkAllData etc.,
• Generated revenue of USD 7.9K with a 2-member team (including me) using AdSense and native ads. Used growth marketing strategy to make 16 posts viral (5000+ shares per post on all social media platforms) within 4 months of execution,
• Helped dropshipping sites to drive sales of INR 2M+ by selling beauty products, gadgets etc using viral video ads, remarketing and unique cart abandonment techniques on Shopify and Woo Commerce stores,
• Assisted startups to fetch maximum ROI out of influencer marketing using tools like skreem.io, influencer.in etc.

Jun 2013 – Jul 2015 · 2 yrs 1 mo · Vishakhapatnam Area, India

• Raised a seed funding of INR 2M for the digital media startup pertaining to need of the clients across PR & digital marketing domain;
• Worked with more than 20 brands and over 100 clients in 15 months of projections;
• Conducted 30+ workshops on Digital Marketing, Ethical Hacking, Design Thinking etc.

Nov 2011 – Dec 2012 · 1 yr 1 mo · Visakhapatnam

• Started a blog on Android back in 2011 ( I was 19 years old ) was able to drive traffic of over 120k page views per month at its peak.
• Used AdSense and sponsored posts( eventually got banned in 3 months due to android rooting content ) to generate a revenue of over 400USD for 3 months.
• Used on page SEO and basic backlinking methods which used to work back in 2011 like commenting on blogs, backlink exchanges, guest posting, PBN's etc.