Akash Arora

Business Development Executive

Gurugram, Haryana, India1 yr 9 mos experience

Key Highlights

Proven track record in data-driven marketing campaigns.
Strong expertise in CRM platforms and marketing automation.
Effective collaboration with cross-functional teams.

Stackforce AI infers this person is a MarTech professional with a focus on data-driven email marketing strategies.

Contact

Skills

Core Skills

Marketing AutomationCampaign AnalyticsEmail Marketing

Other Skills

A/B TestingAlgorithmsCascading Style Sheets (CSS)CommunicationData StructuresDjangoFigma (Software)HTML5Key Performance IndicatorsMarket ResearchMarket SegmentationMySQLPerformance MetricsProblem SolvingPython (Programming Language)

About

Results-driven professional with 1.5+ Years of experience in planning and executing data-driven marketing campaigns — focused on improving customer engagement and driving business growth through CRM platforms, Tableau, and marketing automation suites. Successfully delivered end-to-end campaign strategies that align with performance KPIs. 🎓 Currently, I’m pursuing an MBA in Business Intelligence & Analytics at MRIIRS, driven by a passion for business strategy, analytics, project management, and solving complex business challenges through analytical thinking, technology, and cross-functional collaboration. Skilled in Python, HTML, CSS, and experienced with Marketing Automation tools, A/B testing, audience segmentation, and campaign performance analysis to measure and improve outcomes. In addition to my technical expertise, I bring strong interpersonal skills and a strategic mindset, allowing me to work effectively in a team environment and contribute to organizational growth. Let’s connect if you work in analytics, digital transformation, or project delivery — I’m always open to learning, collaborating, and exploring exciting opportunities!

Experience

Opk e services

2 roles

Executive Email Marketing

Promoted

Apr 2024 – Apr 2025 · 1 yr · Gurugram, Haryana, India · Remote

Increased campaign performance by conducting A/B testing on subject lines, visuals, and audience segments, resulting in higher open rates and CTRs.
Implemented automation workflows using Salesforce Marketing Cloud and Ongage, improving engagement and user lifecycle performance.
Collaborated with content and design teams to test and implement responsive email templates, ensuring cross-device compatibility and maximizing deliverability.
Analyzed campaign performance metrics using Tableau and SMTP server, identifying trends and providing actionable insights for continuous optimization.

TableauMarketing AutomationCampaign AnalyticsMarket SegmentationPerformance MetricsKey Performance Indicators+5

Trainee - Email Marketing

Jul 2023 – Apr 2024 · 9 mos · Gurugram, Haryana, India · Remote

Executed core campaign tasks including email scheduling, landing page setup, multivariate testing, and URL tagging to support seamless deployment.
Edited and optimized email content and HTML code to ensure clean formatting, high deliverability, and consistent brand alignment across devices.
Monitored and reported on campaign performance metrics and trends on a monthly basis, providing insights that helped refine ongoing strategies.

Email MarketingMarket ResearchSalesforce Marketing CloudHTML5Cascading Style Sheets (CSS)