Anand Kansal

CEO

Bengaluru, Karnataka, India10 yrs 9 mos experience

Key Highlights

Doubled organic traffic in H1 2024.
Built a pipeline of 220+ leads in 4 months.
Generated 80 industry leads with high conversion rates.

Stackforce AI infers this person is a SaaS marketing leader with extensive experience in growth and demand generation.

Contact

Skills

Core Skills

Gtm StrategyContent MarketingSeoLead GenerationMarketing StrategyInbound MarketingTeam BuildingGrowth MarketingLead Nurturing

Other Skills

Business AnalysisBusiness DevelopmentBusiness StrategyCRM managementCROCompetitive AnalysisContent creationEmail MarketingEmail marketingEvent marketingGoogle AdwordsManagementMarket ResearchMarketing AutomationMarketing automation

About

GTM leader with experience in building marketing engines for B2B SaaS and AI products. In my career, I've setup marketing functions from the ground up, launched new products and features, revamped messaging and positioning, expanded into new regions and industries, and have been directly responsible for growing MQLs, SQLs, and pipeline. Along the way, I've built teams from scratch and worked deeply on a range of channels, such as paid, organic, email, social media, partnerships, outbound, and more.

Experience

Peoplebox.ai

Senior Director - Growth & Demand Generation

Jan 2025 – Jul 2025 · 6 mos · Bengaluru, Karnataka, India · On-site

Locale.ai

2 roles

Director of GTM

Promoted

Aug 2024 – Nov 2024 · 3 mos · Bengaluru, Karnataka, India · Hybrid

Part of leadership team and designed the overall GTM strategy
Building marketing engine from ground up, with focus on content, organic social, organic and paid search, positioning and messaging, website building and optimization
Working with our SDR on outbound list building and messaging cadences
Highlights:
Doubled organic traffic in H1 2024 compared to H2 2023.
350 inbounds in H2 2023; 700 inbounds with 228 qualified in H1 2024.
Built a pipeline of 220+ leads in 4 months for the AI sales agent product.
Testimonial from Aditi Sinha, co-founder at Locale:
“Anand is a true marketing powerhouse. From SEO and Ads to Content and Social Media. He is the rare person who can not just strategize and manage a team to do this, but get into the weeds and take up individual execution of projects. He is 3 people's execution packed in one! He understands the ins and outs of running and leading marketing at a SaaS company and is full of amazing ideas to grow your company. If you have a marketing team, he is the person you want leading it!”

GTM strategyContent marketingOrganic socialPaid searchPositioningMessaging+2

Director of Marketing

May 2023 – Aug 2024 · 1 yr 3 mos · Bengaluru, Karnataka, India · Hybrid

Building a world-class marketing function at an exciting new startup

Fleetpanda - petroleum logistics software

Head Of Marketing

Jun 2022 – May 2023 · 11 mos · Remote

Leveraged paid, email, event marketing to setup lead volume for sales.
Drove the entire website revamp.
Worked with sales to strategise and execute touches for prospects in the funnel.
Highlights:
Generated 80 industry leads with close to 50% lead-to-demo and 5 paid pilots signed

Paid marketingEmail marketingEvent marketingWebsite revampSales strategyLead generation+1

Chargebee

Inbound Marketing Lead

Feb 2021 – May 2022 · 1 yr 3 mos · Remote

Built sales funnel for new GTM motions via performance marketing, organic growth, CRO.
Worked with SDRs to optimize MQL quality and the downstream flow of leads.
Highlights:
150 MQLs per quarter with MQLs-to-opportunities at 10%.

Performance marketingOrganic growthCROSales funnel optimizationInbound marketingLead generation

Outgrow.co

Marketing Lead

May 2017 – Feb 2021 · 3 yrs 9 mos · Remote

Joined as the first marketing leader and setup inbound marketing engine with focus on paid marketing, organic, social media & partnerships.
Grew the team from 2 to 8 people.
Highlights:
ARR from 750k to 4m USD with marketing the major pipeline contributor.
Run rate of 1250 leads monthly.

Inbound marketingPaid marketingOrganic growthSocial media marketingPartnershipsTeam building

Referralcandy

Growth Marketing Manager

Jul 2016 – Apr 2017 · 9 mos · Remote

Managed paid marketing end-to-end
Highlights:
Lead volume of around 100 per month from Google and Facebook ads.

Paid marketingLead generationGrowth marketing

Wingify

3 roles

Founding Marketer (PushCrew)

Oct 2015 – Jun 2016 · 8 mos

Setup marketing, with focus on content, SEO, social media, paid search, partnerships.
Highlights:
2000+ leads generated monthly.
Got published on Kissmetrics blog - industry-leading marketing blog.
Setup partnership with Conversion XL to increase brand awareness.

Content marketingSEOSocial media marketingPartnershipsMarketing strategy

Lead Nurturing Manager (VWO)

Promoted

Apr 2014 – Sep 2015 · 1 yr 5 mos

Managed marketing automation, email marketing & marketing CRM (HubSpot).
Highlights:
Inbound leads to MQL conversion rate of more than 10%.
Launched microsite which got 400+ leads per month for the 1st 6 months.

Marketing automationEmail marketingCRM managementLead nurturing

Marketing Specialist (VWO)

Apr 2014 – Mar 2015 · 11 mos

Created content for blogs, ebooks and landing pages
Part of the team that handled marketing automation and email marketing
Created messaging for and launched a page analysis tool (landingpageanalyzer.io/), which got more than 90 upvotes on Product Hunt and 400+ leads per month for the 1st 6 months

Content creationMarketing automationEmail marketingContent marketing