Silvi Specter ⚡ — Founder
If name of the marketing game is standing out, why settle for the same ol' overused playbook? I create standout marketing for SaaS Startups (Series A - B). As a first marketing hire at multiple fast-growing startups, including Lemonade, I know what it takes to build winning messaging and content programs from scratch. I ditch overused playbooks and use a hyper-creative, data-driven marketing framework that's proven to make brands stand out. I have a surgical approach to marketing that optimizes for business outcomes and marketing ROI. If you're on the search for a marketing consultant to lead your messaging, content, or sales enablement, you're in the right place. My 25+ startup clients have specialized in: → AI → SaaS → Edtech → Fintech → Legaltech → Greentech → Insurtech & insurance → Martech and sales tech → Healthtech & healthcare My superpowers are: → Messaging & Positioning: Identity crisis, be gone. If you need to nail your target audience, messaging, and what makes you different, I’ll find that white space. I’ll leverage data on your competitors, market, and audience to diagnose how to stand out, and craft your foundational messaging, branding, and positioning. → Organic Marketing: You’re eager to attract your ideal audience without burning cash on ads. I’ll launch a strategic mix of organic content that showcases what makes you different. You’ll gain traction with your target customers and turn passive browsers into active prospects. → Sales Enablement: Your sales team is hustling, but they need better weapons. I'll create pitch decks, case studies, one-pagers, and battlecards that actually close deals. Your competitors won't know what hit them when your deal velocity and win rates jump. → Fractional Head of Marketing: You’re craving senior marketing expertise without the overhead. And guess what? You can have your cake and eat it too. I’ll dive into your business, product, and marketing challenges, and work alongside your badass team to create high-impact marketing that’ll take your startup to the next level and drive a return on investment. Clients typically come to me for: → Brand strategy → B2B marketing → Digital strategy → Growth marketing → Marketing advisory → Brand management → Go-to-market consulting → Fractional CMO expertise Sound like you? Reach out at silvi.specter@gmail.com.
Stackforce AI infers this person is a SaaS marketing expert with a strong focus on B2B strategies.
Location: New York, New York, United States
Experience: 9 yrs 6 mos
Skills
- Startup Marketing
- Strategic Marketing
- Community Building
- Marketing Strategy
- Community Outreach
- Brand Strategy
- Sales Enablement
- Lead Generation
- Social Media Strategy
- Content Marketing
- Content Strategy
- Seo
Career Highlights
- Expert in crafting standout marketing for SaaS startups.
- Proven track record in sales enablement and lead generation.
- Founder of a community for marketing consultants.
Work Experience
Unit 107
Co-Founder (2 yrs 5 mos)
The Growth Tribe
Founder (2 yrs 11 mos)
Specter Consulting
Digital Marketing Consultant (3 yrs)
Healthee
Marketing Director (1 yr 2 mos)
Lemonade
Social Media Strategist (11 mos)
Digital Content Manager (3 yrs 2 mos)
Keepod
Marketing Manager (8 mos)
Good Apple
Paid Search Specialist (2 mos)
360i
Consumer Insights Specialist (2 mos)
NBCUniversal, Inc.
Affiliate Marketing Specialist (3 mos)
Ceisler Media & Issue Advocacy
Public Relations Intern (3 mos)
Education
Bachelor's degree at University of Pennsylvania
High School at The Shipley School
