Sep 2024 – Present · 1 yr 6 mos

• Collaborated with admissions and marketing teams to refine admissions strategy and provide insights to prospective students.
• Represented Esade at key events to attract top talent and promote the school's offerings.

Dec 2023 – Aug 2024 · 8 mos · Mumbai, Maharashtra, India · On-site

• Enhanced customer engagement by introducing dynamic pricing and discount strategies, leveraging A/B testing and market segmentation analysis, resulting in a 7% increase in customer retention and a 10% boost in referral-based acquisition
• Led end-to-end operations managing 3 Managers and 15 Associates, building an operational framework and optimizing supply chain of 3,000+ service partners delivering 100,000+ at-home services resulting in 10% increase in Net Promoter Score (NPS)
• Designed and executed market expansion strategies to overcome stagnant market share, driving category revenue growth from 25% to 30% and contributing to 2% national growth by revitalizing underperforming regions.
• Formulated Annual Operating Plan (AOP) and conducted a competitive analysis, identifying market gaps and growth opportunities to launch 3 new product offerings, addressing untapped customer segments and capturing additional 5% market share.
• Spearheaded strategic growth initiatives to enhance partner quality management, implementing a retraining framework for the bottom 20% of low-performing partners to uphold the highest standards of quality resulting in an 8% increase in re-booking rates.
• Deployed experimentation frameworks to test discount structures (flat, tiered, percentage) and leveraged behavioral analytics to refine promotional strategies, reducing customer acquisition cost (CAC) by 12% while improving first-time conversion by 15%

Oct 2022 – Nov 2023 · 1 yr 1 mo · Gurugram, Haryana, India · On-site

• Developed a multi-year expansion roadmap by integrating market demand analysis and financial modeling, identifying high-growth geographies and new programs, resulting in an expansion into 3 new markets and driving a 20% increase in enrollment inquiries
• Optimized budget allocation by conducting a profitability analysis of online courses, leveraging data-driven insights for strategic resource reallocation, reducing program costs by 15%.
• Designed and implemented a mentorship growth strategy, integrating a structured feedback mechanism, reducing turnaround time by 30% and increasing monthly mentor-mentee calls by 23%.
• Developed executive engagement initiatives, fostering strategic relationships with 25+ C-level executives through proactive outreach and collaboration across five cross-functional teams, driving key account retention from 75% to 90%.
• Led talent acquisition strategy to recruit high-profile Fortune 500 mentors, leveraging competitive landscape analysis and targeted scouting, boosting mentor conversion rates from 30% to 50% and elevating program quality.

Jul 2021 – Oct 2022 · 1 yr 3 mos · Noida, Uttar Pradesh, India

• Managed a sales team of 15 associates, implementing structured training programs and CRM-driven engagement strategies, resulting in a 120% achievement of sales targets with a weekly revenue of $22,500
• Built and executed a go-to-market (GTM) strategy for Byju’s Offline Tuition Centers pilot, developing targeted BTL marketing campaigns that drove 200% growth in customer acquisition within the first month and scaled 20+ centers across Delhi
• Conducted competitive market research and optimized customer acquisition strategies by analyzing consumer behavior and refining sales conversion processes, increasing lead-to-enrollment conversion rates by 25%.
• Devised and executed long term sales strategies with senior management to generate additional sales of the entire gamut pertaining to K-9 Segment (Class 4-10 department) by orchestrating and analyzing sales reports & market trends for strategic execution.
• Generated daily reports while working on a pilot process with the engagement team and presented findings to the C-level management.
• Maintained a pipeline of 400+ sales administration weekly using CRM software and effectively using marketing tools – LeadSquared and SalesForce, consistently achieving 95% weekly target efficiency.
• Audited 100% refund cases and collected feedback around the underlying reasons for the same, to ensure those issues can be minimized going forward, leading to consistently maintaining a customer retention rate of 93%, the highest in the region.
• Achievements:
• Promoted to BDM within a span of 12 months on the basis of extraordinary performance.
• Nominated for a new pilot model of BYJU’s Tuition Centre by senior management and overachieved the target in the 1st month.

Jul 2020 – Jul 2022 · 2 yrs · Noida, Uttar Pradesh, India

Jan 2020 – Mar 2020 · 2 mos · Prague, Czech Republic

• Represented India as an International Volunteer in Czech Schools with AIESEC Czech Republic for 45 days, leading a diverse team of 20 members from various nations to discover different cultures and break stereotypes of other nationalities.

Dec 2019 – Jan 2020 · 1 mo · Gurgaon, India

• Worked with EY - Business Tax Department -
• Analyzed and understood the business models of various corporates to identify and engage potential clients.
• Managed compliance processes, conducting thorough research, data analysis and consolidation to ensure adherence to regulatory requirements.

Apr 2019 – Jun 2019 · 2 mos · New Delhi, Delhi, India

May 2018 – Jul 2018 · 2 mos · New Delhi, Delhi, India

Nov 2017 – Jan 2018 · 2 mos · Delhi, Delhi, India