Shiv Sujir

Product Marketing Manager

Bengaluru, Karnataka, India15 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 6 years in B2B technology marketing.
Expert in SEO optimization and content strategy.
Proven ability to drive brand awareness.

Stackforce AI infers this person is a Content Marketing Specialist in the SaaS and Cybersecurity sectors.

Contact

Skills

Core Skills

Content MarketingProduct MarketingSeoMarketing CommunicationsBrand ManagementContent ManagementTeam LeadershipCommunication StrategySocial Media ManagementProcurement

Other Skills

AdvertisingBusiness DevelopmentCRMDigital MarketingDocumentariesEvent ManagementManagementMarket ResearchMarketingMarketing StrategyMerchandisingOnline AdvertisingProject ManagementProposal WritingPublic Relations

About

Results-driven Content Marketing Leader with over 6 years of experience in B2B technology, cybersecurity, and SaaS industries. Adept at creating high-impact marketing content, developing content strategies, and driving brand awareness to support product marketing efforts and business goals. Proven ability to collaborate cross-functionally, craft compelling narratives for technical products, and deliver targeted product collateral for sales enablement. Expertise in SEO optimization, audience engagement, and aligning messaging to product-market fit.

Experience

Pathlock

2 roles

Product Marketing Content

Promoted

Jun 2024 – Present · 1 yr 9 mos

At Pathlock, my focus is on marrying product functionality with market needs, crafting content that resonates with our audience and drives our SEO and organic growth objectives. The collaboration with Product Marketing Managers has been pivotal in developing compelling product collateral to support both campaigns and sales enablement.
My tenure as a Content Marketing Manager honed my skills in SEO optimization and organic lead generation, skills that now serve to elevate Pathlock's marketing strategies. We've achieved significant advances in positioning our product offerings, ensuring that our message not only reaches but also engages the right stakeholders in meaningful ways.

SEO optimizationcontent creationproduct marketingcollaborationContent MarketingProduct Marketing

Sr. Content Marketer

Jun 2021 – May 2024 · 2 yrs 11 mos

Red baron pvt. ltd.

Content Lead

Jan 2021 – Jun 2021 · 5 mos · Bengaluru, Karnataka, India

Colortokens, inc.

Marketing Communications Lead

Sep 2018 – Nov 2020 · 2 yrs 2 mos · Bengaluru Area, India

As the company's only marketing communications team member, I decided the voice and tone of the brand on all social channels and communication material. I am responsible for content marketing efforts which included blog writing, press releases, publishing of articles, updating website content, and increasing our online footprint by taking active part in online forums. My job also involves writing and editing white papers, case studies, and solution briefs. Overall, my responsibilities extended to supporting the marketing and product marketing teams to create high-quality product marketing content.

content marketingblog writingpress releaseswebsite content managementMarketing CommunicationsContent Marketing

Curejoy inc

Subeditor

Feb 2017 – Feb 2018 · 1 yr · Bengaluru Area, India

Managed the Content Team of in-house writers, editors, sub-editors, graphic designers and freelance writers that generated and published social media (Facebook Instant Articles) and website content related to alternative medicine, health and wellness. Article types included listicles, in-depth research-based pieces, SEO-enriched content, etc.
Mentored writers and editors, kept tabs on quality, syntax, grammar, structure, tone and layout of content by providing timely feedback, conducting 1:1 sessions
Worked closely with Marketing to help build an online community of over 10 million followers across all social media properties
Final-level editor of all copy and collateral created by the Content Team
Responsible for hiring content writers and sub-editors, setting up OKRs, identifying KPAs for each member and fostering their growth within the firm

content managementteam managementsocial media contentContent ManagementTeam Leadership

Engaged marketing pty ltd

Marketing Communications Specialist

Mar 2016 – Feb 2017 · 11 mos · Bengaluru Area, India

Creating fresh and relevant content for the specific consulting services
Using content marketing strategies to distribute content
Generate enquiries and leads for products/services

content creationlead generationContent Marketing

Offergrid networks private limited

Consultant: Communication Strategy, Partnerships, and Alliances

Jan 2014 – Jun 2015 · 1 yr 5 mos · Bengaluru Area, India

Devising content strategy for search and display advertising.
Monitoring and giving inputs on ad optimization.
Facilitating alliances with ad networks and online channels.
Writing content for landing pages, search and display ads.

content strategyad optimizationCommunication Strategy

Interactive avenues

Social Media Executive

Feb 2012 – Dec 2013 · 1 yr 10 mos · Bengaluru Area, India

Pitching and presenting social engagement ideas to clients
Managing social media platforms on behalf of clients.
Promoting brand related campaigns on social media.
Engaging with fans on the respective brand pages.
Reporting and analysing response data.

social media managementclient engagementSocial Media Management

India foundation for the arts - freelance

Conference Manager

Dec 2011 – Mar 2012 · 3 mos · Bengaluru Area, India

Identifying and inviting speakers and coordinating their travel and stay.
Managing the facilities and infrastructural needs for the event.
Coordinating the collaterals and other conference related materials.
Managing the evening performance and dinner event at Freedom Park.

The experimenta film society - freelance

Film Festival Coordinator

Oct 2011 – Dec 2011 · 2 mos · Bengaluru Area, India

Coordinating the procurement of festival prints.
Handling all publicity material and collaterals for festival promotion
Collating and organizing festival competition entries.
Pitching for sponsorships and meeting prospective supporters.
Coordinating travel and stay for festival guests.

Attakkalari centre for movement arts - freelance

Executive- Special Projects

May 2011 – Sep 2011 · 4 mos · Bengaluru Area, India

Conceptualizing, planning and budgeting for the Mobile Theatre Project.
Working on project proposals and presentations to raise funds for the project.
PR for the premiere of Attakkalari’s full-length production MeiDhwani.
Facilitating travel and visa documents for the repertory.

India foundation for the arts

Video Documentation Specialist

Feb 2011 – Jul 2011 · 5 mos · Bengaluru Area, India

A project to video document the 3 regional conferences and the annual international conference at Bangalore marking the culmination of the arts education programme meant for rural government school teachers.

Ibm india pvt ltd

Sr. Procurement Co-ordinator

Oct 2006 – Mar 2008 · 1 yr 5 mos · Bengaluru Area, India

Processing Purchase orders with commits of up to $500K for Technical Manpower Subcontracting.
Setting up of Contracts and Statement of Works with vendors on several projects.
Negotiating Rates with suppliers to ensure maximum savings.
Managing vendors by solving invoicing issues and expediting urgent order requests.

Hermanos kaybee pvt ltd

Ast. Manager Merchandising

Jul 2005 – Jun 2006 · 11 mos · Shanghai City, China

Handling of product development for various buyers based on forecasts and feedback received from our global offices/clients.
Sourcing of New Fabrics and Designs.
Negotiating rates with Suppliers and Clients for competitive profit margins.
Processing of Purchase Orders and Sales Orders for suppliers and clients respectively.

vendor managementcontract negotiationProcurement