Pawan Kumar

CEO

Bengaluru, Karnataka, India12 yrs 6 mos experience

Highly Stable

Key Highlights

Expert in crafting impactful digital marketing strategies.
Proven track record in brand development and customer engagement.
Skilled in leading and mentoring marketing teams.

Stackforce AI infers this person is a Digital Marketing Expert specializing in SaaS and content-driven growth strategies.

Contact

Skills

Core Skills

Strategic Marketing ManagementDigital MarketingSeo

Other Skills

AdvertisingBloggingBrand AwarenessBrand awarenessContent MarketingContent marketingCustomer Relationship Management (CRM)Demand generationEmail MarketingGoogle AdwordsGoogle AnalyticsHTMLKeyword ResearchLink BuildingMicrosoft Office

About

Hello fellow LinkedIn-ers! 👋 I am a Digital Marketing Consultant with a passion for helping companies build world class brands through the power of Digital PR and Content Marketing. 🚀 With a knack for creativity and a love for all things digital, I have successfully worked with numerous companies to elevate their online presence and drive business growth. 💰 In today's fast-paced digital world, it's crucial for businesses to stand out and make a lasting impression. And that's where I come in. I bring a unique blend of strategy, innovation, and a touch of humor (if you can't tell already 😉) to create impactful campaigns that leave a mark. My expertise includes crafting engaging content, building high quality links, and crafting (implementing) marketing strategies - all to help your brand shine in the digital space. 💡 So if you're ready to take your brand to the next level and have some fun along the way, let's connect and see how we can work together! 🤝 P.S. You can reach out to me at pkpawan08@gmail.com OR request my service.

Experience

Rapidops inc.

Head of Marketing

Apr 2024 – Present · 1 yr 11 mos · United States

As the Head of Marketing at Rapidops, I lead the growth and brand development, driving strategic marketing initiatives and ensuring consistent growth in customer acquisition, retention, and engagement.
My key responsibilities include:
Strategic Leadership: Spearheading end-to-end marketing strategies, including demand generation, content marketing, product positioning, and brand awareness for Salesmate CRM.
Digital Marketing: Overseeing the execution of targeted digital campaigns across multiple platforms (Organic, Social Media, Product Hunt, ABM) to optimize lead generation and conversion rates.
Product Marketing: Collaborating closely with the product, sales, and customer success teams to create compelling messaging, launch new features, and build go-to-market strategies.
Data-Driven Growth: Utilizing analytics and market insights to refine marketing strategies, improve ROI, and scale revenue growth through innovative campaigns.
Thought Leadership: Establishing Salesmate CRM as a trusted brand through content, webinars, industry reports, and partnerships that elevate the CRM's value in the competitive landscape.
Team Leadership: Managing and mentoring a talented marketing team, fostering a collaborative and creative work environment, and ensuring alignment with business objectives.

Strategic Marketing ManagementAdvertisingProduct MarketingCustomer Relationship Management (CRM)Brand AwarenessDigital Marketing

Springworks

Digital Marketing Manager

Dec 2019 – Apr 2024 · 4 yrs 4 mos · India

Analyzing competitors’ content and distribution tactics.
Identifying target audiences and their key demographics, interests, and online behavior.
Surveying current customers to understand and validate strategic and tactical decisions.
Keyword research and research to define appropriate subjects and topics.
Advertising: Google Ads, Social Media Ads
Handle media partnerships
Looking into content tools and software that can help them to create and promote content.
Preparing content marketing plans and creating an editorial calendar.
Content Performance Monitoring and Analysis.
Creating, sending and managing email campaigns.
Guest posting on industry-leading publications.
Social Media Branding
Managing a team of SEO and content marketers.

Ampliz | prospect decisions. supercharged.

Growth Marketing Lead

Jul 2019 – Dec 2019 · 5 mos · Bengaluru, Karnataka, India · On-site

Work with cross-functional teams (Product, Design, Sales) to establish growth strategies.
Create, manage, and experiment with new Growth Marketing Hacks.
Creating a landing page and email campaign copies.
Managing blog and email marketing activities.
Conceive and execute on a wide range of content campaigns to drive education and engagement.
Manage all social media platforms (including Facebook, Twitter, LinkedIn) and drive content creation.
Analyze data to monitor revenue performance and uncover areas for improvement.
Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.

Augray

Marketing Consultant

Apr 2019 – Jul 2019 · 3 mos · Bengaluru Area, India

Responsible for developing, implementing and executing strategic marketing plans for Products.
Working organic and paid acquisition channels like content creation, pay per click campaigns, event management, social media marketing, lead generation campaigns, copywriting, performance analysis
Email marketing campaigns.
Creating pitch deck and material for sales team.
Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
Analyze users’ behavior and adjust email and advertising campaigns accordingly.

Sarv webs pvt. ltd

Inbound Marketing Head

Dec 2013 – Apr 2019 · 5 yrs 4 mos · Jaipur Area, India

Creating strategies to increase online traffic to the company’s website.
Taking care of everything from SEO, SEM to Social Media Marketing
Crafting Email Marketing Campaigns and Send to the subscribers.
Improving the user experience on the company’s website (design, content and usability).
Collecting and Evaluating customer feedback data.
Creating content and content strategy.
Editor and Writer of Company resource page.
Creating marketing strategies and presentations.
Handling the team of 6 people.