Praveen Yadav — Program Manager

.🚀 AdTech & Programmatic Advertising Specialist | Data-Driven Digital Marketing | Performance Optimization With 3+ years of experience in Ad Operations, I have successfully managed and optimized high-impact digital advertising campaigns across Google Ads, DV360, Meta Ads, and programmatic platforms. My expertise spans campaign strategy, ad trafficking, troubleshooting, and performance optimization, ensuring that brands achieve maximum ROI and engagement. 🔹 What I Bring to the Table: ✅ End-to-End Campaign Management – Planning, execution, and optimization of campaigns across Google Ads, DV360, Meta Ads, TikTok Ads, and OTT platforms ✅ Programmatic Advertising & Yield Optimization – Managing direct and programmatic deals to maximize ad revenue ✅ Advanced Data Analytics & Visualization – Leveraging Looker Studio, Google Analytics, and data-driven insights to track and enhance campaign performance ✅ Technical Expertise in AdTech – Troubleshooting ad delivery, debugging issues, and ensuring seamless campaign execution ✅ Cross-Functional Collaboration – Working closely with marketing, design, sales, and product teams to drive strategic campaign success ✅ Client Consulting & Relationship Management – Providing strategic recommendations and insights to optimize media spends and exceed KPIs 💡 Key Achievements & Experience: ✔ Successfully led ad operations for Aha (OTT platform), managing campaigns on Google Ad Manager (GAM) with programmatic deals ✔ Managed high-budget campaigns for GMC Automobiles (Middle East) using DV360, ensuring optimal performance through data-driven strategies ✔ Scaled brand awareness and lead generation for Skill-Lync (EdTech) via Meta Ads & Google Ads ✔ Built and automated real-time dashboards on Looker Studio, providing actionable insights for performance tracking ✔ Strong hands-on experience with Google Tag Manager, first-party data tracking, audience segmentation, and campaign troubleshooting 🔍 Why Connect with Me? I am passionate about leveraging AdTech and programmatic solutions to create highly optimized, data-driven advertising strategies that deliver measurable results. Whether you're looking to enhance digital advertising performance, optimize your programmatic deals, or scale your brand’s online presence, I’m always open to discussing innovative ideas. 📩 Let’s connect and explore new opportunities in the digital advertising space!

Stackforce AI infers this person is a Programmatic Advertising Specialist with expertise in AdTech and data-driven marketing strategies.

Location: Sultanpur, Uttar Pradesh, India

Experience: 7 yrs 1 mo