Jun 2021 – Nov 2022 · 1 yr 5 mos

• Provided support to Programmatic Specialists on tasks related to agency and partner communication, billing, campaign activation, and reporting.
• Setup media buys across multiple DSP platforms including AppNexus, DV360, and The Trade Desk.
• Collaborate with Programmatic Coordinators, Analysts, and Operations teams to ensure smooth campaign execution and fiscal accountability.
• Strategically execute media buys with external data and managed service partners to maximize campaign performance.
• Manage all aspects of a campaign from RFP to wrap-up reporting, including providing hands on key support in the DSPs to ensure campaign achieves pacing, KPI and profitability goals through strategic optimizations.
• Collaborated with internal and external Ad Ops teams to troubleshoot campaigns (discreps, tracking issues).
• Setup automated third party reporting (DoubleVerify, MOAT, DCM, and Sizmek) for managed service partners.
• Navigate internal and external platforms including DSPs, analytics dashboards, and budget management tools like Salesforce.
• Collaborated with Sales, Account Managers and programmatic teams to develop, optimize and launch digital campaigns within contracted deadlines.

Sep 2020 – Jun 2021 · 9 mos

• Ad Operations Specialist at House of Ads | Focusing on high ROI | User Retention | ARPU | In-App Events | Direct install campaigns | Re-targeting