Dhruv Shah — VP of Marketing
Vice President of Marketing at the #1 rated insurance advisory startup in India - Ditto Insurance. A quick glance at my journey so far: ➤ Joined Finshots (our newsletter arm) in 2019 as an intern when we were a team of 10 members. ➤ Landed a full time offer as a social media marketer 1 year later ➤ Researched, wrote & designed all content for our social handles ➤ Built a social media team of writing & design interns ➤ Scaled Finshots instagram from 0-100k followers by 2021 ➤ Worked with founding team for the GTM strategy of our new insurance offering - Ditto ➤ Secured & negotiated brand deals with HVC creators - Ankur Warikoo, Rachana Ranade, Akshat Shrivastava, etc. ➤ Promoted to VP Marketing in Mar 2022 ➤ Strategised and built our inhouse marketing lead tracking systems ➤ Led a new initiative called LinkedIn Creator Program in a bid to make internal employees creators ➤ Wrote, designed and launched our first Meta Ads ➤ Hired and structured the launch of 14 departments - SEO, SEM, Social media of Finshots & Ditto, Finshots college partnerships, YouTube, Design, Production, and more ➤ Awarded LinkedIn Top voice in 2024 ➤ Scaled lead generation for Ditto to 7,00,000 customers over the next 3 years with a team of 40 marketeers Gym Freak. Hard rock and metal fan. And a serial meditator. I post my learnings on LinkedIn. Follow if it resonates :)
Stackforce AI infers this person is a Fintech and MarTech marketing leader with a strong focus on demand generation and team management.
Location: Bengaluru, Karnataka, India
Experience: 6 yrs 6 mos
Skills
- Marketing Strategy
- Team Leadership
Career Highlights
- Scaled Finshots Instagram to 100k followers
- Secured brand deals with top creators
- Awarded LinkedIn Top Voice in 2024
Work Experience
Ditto Insurance
VP of Marketing (4 yrs)
Marketing Executive (1 yr 7 mos)
Marketing Intern (11 mos)
Globe Capital Market Limited
Intern (1 mo)
LearnApp
Intern (2 mos)
Education
Bachelor of Business Administration at Christ University, Bangalore
12th Grade at Heritage Xperiential Learning School (Formerly known as The Heritage School, Gurgaon)