Dhruv Shah

VP of Marketing

Bengaluru, Karnataka, India6 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Scaled Finshots Instagram to 100k followers
  • Secured brand deals with top creators
  • Awarded LinkedIn Top Voice in 2024
Stackforce AI infers this person is a Fintech and MarTech marketing leader with a strong focus on demand generation and team management.

Contact

Skills

Core Skills

Marketing StrategyTeam Leadership

Other Skills

Ad DesignAnalyticsBrand ManagementCanvaContent CreationContent WritingData CollectionDemand GenerationDerivativesDigital MarketingEmployee EngagementEquitiesFinanceGTM StrategyHuman Resources (HR)

About

Vice President of Marketing at the #1 rated insurance advisory startup in India - Ditto Insurance. A quick glance at my journey so far: ➤ Joined Finshots (our newsletter arm) in 2019 as an intern when we were a team of 10 members. ➤ Landed a full time offer as a social media marketer 1 year later ➤ Researched, wrote & designed all content for our social handles ➤ Built a social media team of writing & design interns ➤ Scaled Finshots instagram from 0-100k followers by 2021 ➤ Worked with founding team for the GTM strategy of our new insurance offering - Ditto ➤ Secured & negotiated brand deals with HVC creators - Ankur Warikoo, Rachana Ranade, Akshat Shrivastava, etc. ➤ Promoted to VP Marketing in Mar 2022 ➤ Strategised and built our inhouse marketing lead tracking systems ➤ Led a new initiative called LinkedIn Creator Program in a bid to make internal employees creators ➤ Wrote, designed and launched our first Meta Ads ➤ Hired and structured the launch of 14 departments - SEO, SEM, Social media of Finshots & Ditto, Finshots college partnerships, YouTube, Design, Production, and more ➤ Awarded LinkedIn Top voice in 2024 ➤ Scaled lead generation for Ditto to 7,00,000 customers over the next 3 years with a team of 40 marketeers Gym Freak. Hard rock and metal fan. And a serial meditator. I post my learnings on LinkedIn. Follow if it resonates :)

Experience

Ditto insurance

3 roles

VP of Marketing

Promoted

Mar 2022Present · 4 yrs

  • At Ditto Insurance & Finshots, we strive to simplify finance and financial products for the masses through education & trust.
  • In my present role, I'm leading a team of 20+ individuals in demand generation for Ditto Insurance and driving Finshots growth through various marketing channels like social media, influencers, SEO, analytics, partnerships and the like. My primary responsibility is to manage the whole gamut of activities from team building to scaling up lead channels in order to drive revenues.
Demand GenerationSocial Media MarketingSEOAnalyticsPartnershipsMarketing Strategy+1

Marketing Executive

Aug 2020Mar 2022 · 1 yr 7 mos

  • Ditto is a new offering from Finshots. We want to help millennials make better financial decisions. And we are starting with Insurance. With Ditto, you don't just compare insurance. You understand it. Narrow down choices. Avoid pitfalls and make better decisions.
  • Finshots is one of the leading financial newsletters with over 350K subscribers.
Social Media MarketingContent CreationBrand ManagementMarketing Strategy

Marketing Intern

Aug 2019Jul 2020 · 11 mos

  • ~Creating Infographics and content for finshots.in
  • ~Assisting in research and data collection
Content CreationResearchData CollectionMarketing Strategy

Globe capital market limited

Intern

Apr 2019May 2019 · 1 mo

  • Focused on completing stock analysis of 10 stocks handpicked from various market capitalizations
  • Subsequently created a suitable portfolio
Stock AnalysisPortfolio Management

Learnapp

Intern

Jan 2019Mar 2019 · 2 mos

  • -Hired as an intern to work in various fields of the startup including market research, content writing for video scripts, handle client calls and work on digital marketing posts.
Market ResearchContent WritingDigital Marketing

Education

Christ University, Bangalore

Bachelor of Business Administration — Finance

Heritage Xperiential Learning School (Formerly known as The Heritage School, Gurgaon)

12th Grade

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