Karishma Deb

Digital Marketing Specialist

Bengaluru, Karnataka, India5 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in social media strategy.
Expertise in storytelling and creative writing.
Strong background in marketing communications.

Stackforce AI infers this person is a Marketing and Communications Specialist with a focus on Social Media and Content Strategy.

Contact

Skills

Core Skills

Strategic Marketing ConsultancyBranding ConsultancyCreative WritingStorytellingStrategic CommunicationsSocial Media StrategyBrand StrategyCreative StrategySocial Media MarketingInfluencer Outreach

Other Skills

Adobe IllustratorAdvertisingC++Client LiaisonCommunicationContent StrategyCopywritingCorelDRAWCreative CopywritingCritical ThinkingDocumentationFacebookFiction WritingHTMLInternal Communications

About

Storytelling is an art form which isn't restricted to stories anymore. Whether it is an advertisment or a product photograph, every thing is carefully planned to fit a narrative. My course in Mass communication, English and Psychology helps me to create narratives and stories that connect with people, curate content, and understand the psyche behind the likes and comments. My core skills include Social Media Strategy, Storytelling, Critical thinking, Editing, Proofreading and Creative conceptualization. My interest in Art has helped me in designing and visual storytelling techniques.

Experience

Sama

Marketing Communications Consultant

Nov 2024 – Present · 1 yr 4 mos · Bengaluru, Karnataka, India · Hybrid

Strategic Marketing ConsultancyBranding Consultancy

Prakarsha academy

Communication Lead

Apr 2024 – Oct 2025 · 1 yr 6 mos · Bengaluru, Karnataka, India · Hybrid

Strategic CommunicationsSocial Media StrategyDocumentationInternal Communications

Youth for seva (yfs)

Content Consultant

Mar 2023 – Present · 3 yrs · Bangalore Urban, Karnataka, India · Hybrid

Creative WritingStorytellingCreative Strategy

Cadabam's group

2 roles

Creative Manager

Sep 2022 – Feb 2023 · 5 mos · On-site

Led marketing strategies for Cadabams Group's brands.
Managed freelancers & oversaw production management.
Created "Breaking the Stigma" series for Cadabams.
Managed marketplaces for Mindtalk Buddy's sales.
Coordinated social media and production teams.

Social Media StrategyProduction ManagementCreative Strategy

Social Media Manager

Sep 2021 – Aug 2022 · 11 mos · On-site

Led Mental Health Week campaign with 10 influencers
Developed & executed social media strategies for 3 brands
Coordinated with freelancers for design & strategy
Oversaw production of reels & paid marketing on FB/IG
Created impactful content & built meaningful relationships.

CopywritingInfluencer OutreachSocial Media MarketingSocial Media

Thesound

Marketing Strategist

Sep 2022 – Feb 2024 · 1 yr 5 mos · Bengaluru, Karnataka, India · Remote

I’ve worked as a Social Media Lead, Executive, and Creative Copywriter with TheSound. As part of this role I’ve handled multiple brands such as SOQO, Atta Galatta, FutureFantastic, Bangalore Literature Festival and Apurva.ai. My role for these brands included:
Strategizing the social media plan for the brands
Building a brand language and setting the tone
Building the social media calendar
Creative copywriting
Client management
Overarching creative campaigns based on the brand’s themes
I have had incredible experiences with each of these brands. While I have countless things I have learnt and cherished in my experience with them, a few highlights I am particularly proud of include:
150 K+ impressions organically in just over a month - FutureFantastic
3.9 K + organic profile visits in a month - FutureFantastic
242 K+ impressions organically in a month - SOQO
500+ UTM clicks in a month - SOQO

Social Media StrategyBrand StrategyProject ManagementClient LiaisonAdvertising

Youth for seva (yfs)

Content Consultant

May 2021 – Aug 2021 · 3 mos · Bengaluru, Karnataka, India · Remote

As a Content Consultant at Youth for Seva, I played a key role in driving engagement and awareness through creative copywriting for social media, scriptwriting for videos, and developing compelling content for annual and quarterly reports. I also managed the content strategy for the organization's LinkedIn, Instagram, and Facebook platforms, driving engagement and creating a stronger brand presence.

Davlekha perez consulting

2 roles

Associate Account Executive (Public Relations)

Oct 2020 – Feb 2021 · 4 mos

I worked with Perez Consulting, a boutique PR agency, where I collaborated with media outlets to
enhance brand visibility through targeted public relations campaigns. I managed media coverage for
tech-based clients such as Aarav Solutions and Nadhi Information Technology. My responsibilities
included drafting and proofreading press releases that were featured in leading publications like The
Economic Times, PCQuest, and CIO Insider.