Jul 2024 – Present · 1 yr 8 mos · Pune, Maharashtra, India · Remote

Jan 2022 – Present · 4 yrs 2 mos · India · Hybrid

• Building a ground-breaking wealth tech platform for India's burgeoning middle and upper middle class.

Nov 2018 – Present · 7 yrs 4 mos · Pune Area, India

• Working with companies to create messaging and positioning to improve GTM effectiveness. Building ALYGNR to close the gap between business strategy and GTM execution.

Apr 2017 – Nov 2018 · 1 yr 7 mos · Pune, India

• Ran corporate marketing operations for enterprise-grade products in endpoint management, cloud computing and big data analytics. Built and managed a team for inbound and outbound marketing, digital and social media marketing, lead generation, content marketing, event logistics and vendor management.

Jun 2014 – Nov 2018 · 4 yrs 5 mos · Pune, India

• Built and headed the product marketing function and a team of product marketing managers for multiple products, including Radia Endpoint Manager (formerly HP Client Automation), Rovius (formerly Citrix CloudPlatform), and Persistent ShareInsights (a big data analytics product).

Apr 2013 – May 2014 · 1 yr 1 mo · Pune, India

• Managed the development of a mobile enterprise app store server for creating mobile intranet, and a precursor to MDM, MAM and EMM solution. The product was amalgamated into the Radia Unified Endpoint Management product (formerly known as HP Client Automation) of Accelerite (a wholly-owned subsidiary of Persistent Systems).

Feb 2012 – Mar 2013 · 1 yr 1 mo · Pune, India

• Principal business consultant in Enterprise Mobility domain for strategic initiatives and accounts. Contributed to thought leadership in technology for Persistent Systems, published over a dozen bylined articles and represented the company in many media engagements and events as author and speaker.

Dec 2008 – Nov 2011 · 2 yrs 11 mos · Pune, India

• Head of marketing for software services and eLearning products. Led marketing strategy, brand management, lead generation, digital marketing, social media marketing and marketing communications. Led a technology incubator team simultaneously to successfully develop a new line of business for the company.

Sep 2007 – Nov 2008 · 1 yr 2 mos · Pune, India

• Product management for mobile instant messaging product driving product roadmap, PRDs, wire frames, interactive mockups, marketing personas and end-user scenarios.

Oct 2006 – Jun 2007 · 8 mos · Raleigh-Durham-Chapel Hill Area

• First voice-enabled e-greetings website on the internet with hundreds of active users within a couple of weeks of launch.

May 2006 – Jul 2006 · 2 mos · Basking Ridge, New Jersey

• Analyzed key vertical market segments to recommend on product messaging, channel and go-to-market strategy. Conducted secondary market research on 16 countries to gather IT, demographic and competitive information for market entry of a new peer-to-peer IP telephony system. Developed price justification model against existing alternatives.

Mar 1998 – Mar 2005 · 7 yrs · Pune, India

• Led software development teams and managed key client accounts.
• Managed customer relationships in mobile and web domains to mine accounts and up-sell new services.
• Headed pre-sales and created case studies, presentations, sales collaterals and proposals to win key accounts.
• Secured and executed a 5-year, multi-million dollar UK Govt. contract to build turnkey returns filing solution that reduced back-office processing time and ensured significant cost savings in customer care.
• Acquired a UK Govt. contract in education, and architected a web-based Information Management System to bring many operations under a single turnkey solution, enabling faster reporting and information flow.
• Defined, implemented & audited internal processes, and coordinated with external consultants to acquire CMMi Level 4 certification.
• Founded and managed in-house technical knowledge base, conducted trainings, published technical articles and motivated engineers to publish. Developed a rich knowledge base of high-quality articles.