Shailesh Pandey 🔜 Gamesforum, Vietnam

Founder

Bengaluru, Karnataka, India7 yrs 2 mos experience

Highly StableAI Enabled

Key Highlights

Expert in multi-channel performance marketing strategies.
Proficient in data-driven marketing and campaign analysis.
Strong background in customer acquisition and retention.

Stackforce AI infers this person is a Performance Marketing Specialist in the MarTech industry.

Contact

Skills

Core Skills

Performance MarketingDigital Marketing

Other Skills

A/B TestingAd ServingAffiliate MarketingApp MarketingApp Store OptimizationBing AdsCascading Style Sheets (CSS)Chatbot DevelopmentCustomer AcquisitionCustomer Relationship Management (CRM)Customer RetentionData AnalysisDisplay AdvertisingE-commerce SEOEmail Marketing

About

Treebo Hotels benefits from their expertise as Associate Director of Performance Marketing, where they focus on crafting and optimizing multi-channel strategies to enhance customer acquisition and retention. By leveraging platforms like Facebook, Google Ads, and SEO/SEM, they contribute to the organization's user engagement and revenue growth objectives. With a B.Tech. in Computer Science and certifications in Google Analytics and Tag Manager, they bring a technical edge to performance marketing. Proficient in CRM, customer acquisition, and retention, they collaborate with teams to design data-driven funnels, execute A/B tests, and analyze campaign performance, aligning efforts with organizational goals.

Experience

Pixelverge

Founder

Aug 2025 – Present · 7 mos · Bengaluru, Karnataka, India · On-site

Treebo hotels

2 roles

Associate Director - Performance Marketing

Promoted

Feb 2024 – Aug 2025 · 1 yr 6 mos · Remote

Customer Relationship Management (CRM)Customer RetentionCustomer AcquisitionGoogle AnalyticsSEO/SEMA/B Testing+3

Senior Manager - Performance Marketing

Mar 2021 – Jan 2024 · 2 yrs 10 mos · Remote

Greedygame

Performance Marketing Manager

Oct 2020 – Mar 2021 · 5 mos · Bengaluru, Karnataka, India

Dror: your personal safety app

Performance Marketing

Jun 2019 – Sep 2020 · 1 yr 3 mos · Gurugram, Haryana, India

Manage and grow performance activities in PPC and Affiliate networks
Manage marketing budget and forecast to deliver an efficient return on investment
Manage relationship with vendors, marketing partners, and Influencer
Work closely with other digital marketing team members to ensure strategies are in line with other channels
Identify opportunity areas for growth and optimization
Communicate learnings and insights learned through campaigns across the company
Driving the strategy and operative management of channels like paid search, social ads, display, SEO and affiliate marketing
Collaborate with Marketing, Product, and Tech to troubleshoot and optimize app traffic
Manage, set up, execute and Analyze a portfolio of paid media campaigns with the goal of driving cost-effective, high-quality app installs while managing to a budget and KPI
Regularly review and manage key marketing strategies with Google, Facebook, etc.
Collaborate with the team to drive App Store Optimization (ASO) organic/keyword traffic in iTunes and the Play Store.

PPCAffiliate MarketingGoogle AdsFacebook AdsSEOApp Store Optimization+2

Onlinetyari

Digital Marketing Executive

Nov 2018 – Jun 2019 · 7 mos · Gurgoan

● Manage Company's social media presence on Facebook, Twitter, and Instagram
● Worked on google & FB App Campaign & improved the CPI by 25% and CPR by 15%
● Improved the Install to Registration by 10%
● Managed 20 Lakhs Monthly Budget for the App Campaign
● Monitoring full-funnel performance marketing & growth levers (acquisition, adoption/activation, and retention).
● Be actively involved in SEO efforts (keywords, image optimization, competitive analysis.)
● Coordinate with the Graphic Designing team to get creatives made for ads.
● Set up In-app push notifications & increase daily app engagement rate by 7%
Skills: Google Ads, Facebook Ads, MoEngage, App Store Optimization