Francisco Simon

CEO

São Paulo, São Paulo, Brazil31 yrs 3 mos experience

Key Highlights

Over 20 years of experience in business development.
Expert in digital transformation and technology leverage.
Proven track record in scaling businesses across LATAM.

Stackforce AI infers this person is a seasoned leader in Digital Advertising and Technology sectors with extensive experience in B2B and B2C markets.

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Skills

Other Skills

Business developmentBusiness planning & ExecutionC-Level engagementChannel developmentConsumer insightsDigital MarketingGTM StrategyNegotiationPerformance MarketingProduct PlanningStorytellingTalent developmentTeam leadership

About

Business leader with 20+ years of experience on building / developing businesses from scratch and scaling global businesses on Digital Advertising, Technology, Gaming, Retail and B2B fields in Latin America. Large experience on influencing customer journey through many markets, products, categories and channels, from B2B and B2C to owned retail operation both online and B&M. Deep experience on transforming business models and operations leveraging digital transformation and technology. Strong knowledge on capturing subscribers and expand Costumer Lifetime Value on million basis subscription services thru data insights and digital advertising ecosystem in LATAM territory. Inspirational & multicultural leader, building growth mindset teams transforming and performing on fast-paced environments.

Experience

Clara

Country General Manager

Jul 2023 – Present · 2 yrs 8 mos

Clara is the leading corporate spend management solution in Latin America. Its platform — designed to automate financial operations and deliver an unparalleled level of control and efficiency — includes corporate credit cards, invoice management, bill payments, cross-border payments, and proprietary real-time expense management software.
Launched in 2021 as a Latin American multinational, the company has secured investments from strategic regional VCs like Monashees, Kaszek Ventures, and Canary, as well as global investors such as Notable Capital, Coatue, DST Global, ICONIQ Growth, General Catalyst, and Goldman Sachs.
Clara's mission is to empower companies to operate with agility and clarity, helping them become more efficient and less bureaucratic through a platform that integrates multiple payment methods with its innovative spend management tools.
For more information about Clara’s products and solutions, visit clara.com

Solfácil

2 roles

VP Sales, Marketing & BI / VP Growth

Promoted

Aug 2022 – Jul 2023 · 11 mos · São Paulo, Brasil

Scaling Solfacil as the most innovative solar ecosystem in Brazil, with finance, services and marketplace solutions. One stop shop. We empower the Brazilians through the sun.

CMO / Diretor de Marketing e Sales Insights

Aug 2021 – Aug 2022 · 1 yr · São Paulo, Brasil

Facebook

Head of Tech & Mobile Apps Industries / Head of Sales

Apr 2020 – Jul 2021 · 1 yr 3 mos · São Paulo, Brasil

Uber

Commercial VP / Head of Restaurants & New Verticals

Feb 2019 – Apr 2020 · 1 yr 2 mos · São Paulo e Região, Brasil

Leading a +150 team to adquire the best restaurants/merchants selection, thru a scalable and efficient funnel with a seamless onboarding process, to guarantee customer success.
Running Sales (SMB, Mid Market and Enterprise), Onboarding, Early Life Cycle, Customer Success and Partners Marketing teams.
Launched new verticals: Groceries, convenience stores, pharma, pet shops, etc.
Delivered exponential growth and all time record every month.

Kitchenaid

GM LATAM

Mar 2018 – Feb 2019 · 11 mos · Brasil

Leading KitchenAid business in LATAM, responsible for 1 of the 4 worldwide regions, reporting to KitchenAid CEO.
Accountable for Sales, Product Marketing, Channel Marketing, Direct to Consumer (Brick & Mortar / e-commerce), Finance, Talent development, Operations and Planning.
Member of the Global Leadership Team, contributing with 5 years product development roadmap

Microsoft

Retail Sales & Marketing Sr Director

Jul 2013 – Aug 2017 · 4 yrs 1 mo · Brasil

· Head of Consumer Division/Retail Channel accountable for a P&L of U$ 400 M
· Responsible for Sales, Channel Marketing, Business Intelligence & operations.
· Led launching and expansion of Xbox Business Unit in Brazil, including Xbox 360, Xbox One (local manufactured), 1st party Game Franchises and Xbox Live subscription service.
· Led and accelerated content creation strategy with Inside Xbox channel, dashboard monetization, Community Management & app ecosystem with local partners.
· Achieved #1 Market Share in Gen 7 (86%) and Gen 8 (54%)
· Launched at WW Day One in Brazil Xbox One, Windows 10 and more than 15 games Franchises with 360⁰ campaigns.
· Expanded distribution from 1000 to 6000 stores in 2 years
· Transformed the business into digital distribution with 8.000 digital PoS (POSA) and 10 e-tailers with ESD and delivering more than 50% mix on digital sales on the Year 1.
· Launched 2 different subscription services engaging +1.5M subscribers in 2 years and improving Customer Life Time Value by 50%
· Landed new business models, capturing omnichannel, market places, mobile and social shop trends
· Transformed digital execution into modern and digital marketing, implementing digital tools in all Top 5 e-tailers.
· Led digital transformation of Retail Vertical on B2B channel, creating Storytelling, Value prop and pitching Top Accounts.
· Created a framework to develop Digital IQ of the team, accelerating the transformation.
· Overperformed 4 years in a row, consistently cross categories and channels.
· Member of the Subsidiary Board (Senior Leadership Team).

Sony electronics

4 roles

Sales Director

Promoted

Apr 2013 – Jun 2013 · 2 mos

· Head of Sales – CPG (Consumer Product Group)
· Responsible for Billion dollar P&L
· Led Channel strategy for 10+ consumer goods categories thru National and Regional Retailers, Distributors, and E-tailers
· Run direct business operation with B2B, B2C, E-commerce platform and physical Stores (9 Sony Stores and Sonystore.com)
· Led Playstation, VAIO, Bravia and other consumer categories.
· Inspired and led a multicultural national team of 200+ talents

Sales General Manager

Apr 2010 – Apr 2013 · 3 yrs

· Led CPG (Consumer Product Group) Sales Team (55 talents) accounting for 70% of the company revenue thru a sales team of 55 professionals focusing on Regional Retailers and E-tailers
· Launched Playstation Business in Brazil, including Hardware, Software & Subscription services
· Responsible for defining Channel Marketing investments with cooperated mkt budget of more than $ 20M
· Led Key Account Line up meeting to define Product Line up negotiation @Corp in more than 10 product categories
· Drove consistently growth YoY of +65%, +25% and + 15%
· Implemented new governance for Account P&L for proper ROI analysis and investment plan
· Achieved balanced distribution, reducing Top10 dependency to <70% by deploying regional retailers

Marketing Manager

Promoted

Apr 2007 – Apr 2010 · 3 yrs

· Head of VAIO Business (Notebook Business Unit)
· Responsible for conduct the negotiation with HQ (Japan) to approve VAIO BRAZIL Business Case
· Built from scratch a Business of hundreds million dollars
· Defined GTM strategy, Price, Channel and Marketing Strategy
· Transition imported business model into local manufacturing with OEM Partners
· Defined Costumer Care and Anti Piracy strategy
· Developed new motion for post monetization of the VAIO installed base

Regional Sales Manager

Sep 2003 – Mar 2007 · 3 yrs 6 mos

· Responsible for Southeast and Centerwest Region (7 States)
· Increased Regional sales share from 22% to 33% of the Subsidiary
· Managed transition from Independent Reps into Sony Full time employees
· Developed Account Plan by Retailer at SKU level
· Sony Six Sigma Award for Best Black Belt project
· Constantly overdelivering vs budget

Smile market, miami, usa

2 roles

Head of Business Operation

Jan 2000 – Sep 2003 · 3 yrs 8 mos

· Head of Smile Market, largest Warner Bros Licensee in Brazil for Photo Industry
· Managed National & International Trade Shows – Photo MKT Association Las Vegas 2000/2001/2002/2003
· Responsible for product development and GTM strategy
· Launched ecommerce platform offering B2B and B2C operations
· Led Sales team of 40 Independent Reps and 4 Regional Managers

Latin America Manager

Jan 1998 – Jan 1999 · 1 yr

· Opened new distribution channels in Central and South America
· Kicked off new Miami Office, serving LATAM region
· Developed new licensee product for the region
· Accountable for the Branch P&L

Branding care, buenos aires, argentina

Branding Strategy Manager

Jan 1999 – Jan 2000 · 1 yr

· Designed and implemented communication strategy for a broad portfolio of costumers
· Redefined Brand positions and awareness campaigns for products in many different industries
· Designed Internal Communication campaigns, engaging large organizations (+10.000 employees)
· Prospected and conquered new accounts
· Major Accounts: Revlon Argentina, Cargill, Banco Galicia, The Capita Group

Banco mayo, buenos aires, argentina

2 roles

Jr Product Manager

Promoted

Jan 1996 – Jan 1998 · 2 yrs

· Responsible for Bank Hapoalim Mayo in Argentina
· Developed Private Banking Business Portfolio
· Designed and implemented in Punta del Este (Uruguay) Loyalty programs and events for high income costumers