Aug 2024 – Present · 1 yr 7 mos

Jan 2016 – Dec 2019 · 3 yrs 11 mos · Sydney, New South Wales, Australia

• #RadLivin was a unique conference meets boutique festival created to inspire individuals to do what they love. Whether that's starting a business, traveling the world, or saying 'yes' to an authentic life. #RadLivin brought together inspiring speakers, live music, and like-minded people from around the world annually.
• Built the marketing strategy and content plan that lead to reaching over 2 million people and selling-out the festival four years in a row.
• Built influencer network to over 250 active influencers and collaborators.
• Lead the strategy and execution of building a community of thousands of creatives.
• Head of project management ensuring tight deadlines were met, venue location scouting, event production, budget management, conference content, and speaker management.
• Sponsorship and strategic partnership management, garnering sponsorships from: Airbnb, Contiki, ING, Red Bull, Coca Cola, and G Adventures.
• Leader creative content production and digital marketing strategy and execution.
• Community development and growth. I bring my background in positive psychology and team building in order to create authentic, engaged communities both on and offline. During a large-scale event, it's important have a program that facilities genuine connection, leading to collaboration and community long after the event is over.
• Scaled and grew festival each year, developing business strategies to grow attendee retention and expand categories on the day of the event.

Jan 2016 – Jan 2018 · 2 yrs · Irvine, California, United States

• Developed and executed the content strategy for a men’s startup fashion brand.
• Produced content globally, leading to high engagement, authentic community, and sales.
• Created brand tone of voice, community guidelines, and management.
• Hired and worked with freelance photographers and videographers in remote locations to produce global content.
• Built and managed a community of brand advocates, leading to brand awareness and customer acquisition.
• Engaged with customers and actively listened to their needs and ideas, implementing with head of brand.
• Built out the strategy and execution for a new influencer network, growing the influencer and collaborative community to over 60 influencers.

Dec 2012 – Nov 2015 · 2 yrs 11 mos · Sydney, New South Wales, Australia

• Clients: Henkell, Mateus, nudie juice, Hill's Pet Nutrition, Magners Irish Cider
• Drove the delivery of all elements of social media strategy and content for consumer brands including: client management, content creation, social media content copywriting, community management, paid social media ads/ Facebook ads, analytics and influencer partnerships.
• Project & Account Manager for clients while building genuine relationships, collaborating with internal marketing teams to produce content that is aligned with their overall marketing and sales strategies, and ensure campaigns are executed on time.
• Developed the influencer and blogger outreach program to build relationships and maximize growth and reach for clients.
• Worked with clients to build brand's tone of voice and write content and copy that speaks to the client's community in an authentic way to build trust, loyalty, and customer acquisition.
• Created, managed and targeted advertising content including: growth advertising, targeted boosting of posts and video seeding.
• Content Creation for consumer brands (Photography, editing, copywriting, production).
• Head of intern development and training.

Jan 2012 – Present · 14 yrs 2 mos · United States

• What started as a blog in college to inspire others to say 'yes' to their dreams and do what they love, turned into a production company and global festival meets conference.
• Blog + Community: http://www.donttellsummer.com
• Video Production: http://www.dtsproductions.com