Jun 2019 – Present · 6 yrs 9 mos

Jun 2019 – Dec 2024 · 5 yrs 6 mos · Bengaluru Area, India

May 2017 – Present · 8 yrs 10 mos

May 2017 – May 2019 · 2 yrs · Mumbai Area, India

• I led the marketing and communications function with principal accountability for the following:
•  Custodian of the reputation of Ambit amongst various stakeholders/publics
•  Responsible for devising and implementing the corporate communications, marketing and branding strategy for Ambit
• Marketing and Corporate Communications, Group Corporate Office, Ambit Pvt. Ltd.
• Sole point of contact from the company for any media related queries
• Social media communications custodian
• Events planning and implementation: Thought leadership events, Business events, IE corporate Access events (Domestic and International), Corporate events (JLF)
• Planning and implementing external branding
• Newsletters/Internal Magazine
• Employee engagement events and internal branding
• Design marketing collaterals like brochures, presentations, websites, web-pages, undertake print, digital and video production, corporate gifting etc. in line with corporate brand guidelines (copy-writing, proof-reading, editing skills and domain knowledge)

Apr 2015 – May 2019 · 4 yrs 1 mo

• Reputation building – Design appropriate and targeted reputation building programs and executed through a high-impact mix of forums, roundtable meetings, targeted media outreach, op-eds, white paper authoring, alumni relations and the like
• Stakeholder mapping – Establish a comprehensive mapping of key policy-makers, senior executives, academics, and editors/journalists for each location and specific industry sectors, and drive outreach programs to the respective audiences
• Reputation risk management – Proactively identify reputational risk situations and work with the Firm’s reputation risk management function to prevent, monitor, prepare for, and as need be, handle risks as they emerge.
• Build Business - Source new clients and contribute to the business objectives of the organization

Apr 2014 – Mar 2015 · 11 mos

• Source new clients and contribute to the business objectives of the organization
• Conceive, implement and execute PR plans with innovative strategies for Financial Services
• Handle institutions of national repute and chart their communication road map

Jan 2014 – Mar 2014 · 2 mos

• Conceive, implement and execute PR plans with innovative strategies for Financial Services
• Provide a landscape for financial communication in key target markets for specific audience

Nov 2012 – Jan 2014 · 1 yr 2 mos

• Responsible for the functioning of the branch
• Driving new business: generated new project deals
• Setting up the systems and processes
• Handled one of India's leading telecom player for Kerala Circle along with various jewellery brands, a French sporting good company
• Responsible for strategizing PR activities for India's leading brands and providing support in communication deliverables in Kerala
• Developed PR strategies for brands like Vodafone, Bhima Jewellers, Malabar Gold & Diamonds, Indian Institute of Management Kozhikode (IIM - K), Decathlon

Mar 2012 – Oct 2012 · 7 mos

• Conceptualizing PR strategies for Clients in healthcare, real estate, education. Responsible of execution of PR strategies. Handled corporates like Sobha Developers, Embassy Developments Pvt. Ltd., Indian Institute of Management Kozhikode (IIM-K), Fortis Hospitals - Karnataka

Mar 2010 – Mar 2012 · 2 yrs

• Activities like media planning, PR & AD value calculations, competitive analysis, advisory, sourcing media opportunities, monthly plans & press conferences
• Communicating with people outside the organization, representing the client’s organization to customers, public and other external sources and documenting each task performed
• Identifying relevant events and forums for the client to participate and source speaker opportunities in these events
• Help the client develop public relations specific goals and plans to prioritize, organize and accomplish them for clients
• File and retrieve corporate documents, records, and report
• Handled clients like Indian Institute of Management Kozhikode (IIMK), Kenwood, Discovery Network, Global Indian International School (GIIS), Coal & Oil and Brigade Gateway’s Orion Mall and projects like Nilgiri’s BlueHill Group’s Luxuria Bus Launch, BSA Hercules Cyclothon, Nolte Home Studio, Suzuki, Visit Britain-British Deputy High Commission
• Past clients include MTV, Religare, Automed, Dunlop, Nickelodeon.
• Analyzing, evaluating current trends and environment; interpret information for each client to represent their pre-desired brand image. Primarily strategizing and planning to garner maximum positive publicity through drafting and disseminating regular press releases, conducting press conferences, maintaining media relations, writing reports, analysis of data
• Crisis management in times of misrepresentation of clients in public domain

May 2008 – Mar 2009 · 10 mos

• Help the client develop public relations specific goals and plans to accomplish them for clients like Saffron Asset Advisors , Mirae Asset, Macquarie Bank and Battery Ventures
• Conducted press conferences for Avendus Capital & Thomas Cook
• Facilitated Insurance workshops for ICICI Lombard
• Identifying relevant events and forums for speaker opportunity