Katelyn Bourgoin 🧠 — Co-Founder

You wanna understand why customers *really* buy, right? I can help. Here's the skinny: I built an audience of 280,000 smart people and grew my businesses from $0 to 7-figures. And I did it without a big team or a financial safety net (and as a new mom). How? By learning buyer psychology. When you figure out what makes people tick, click, and buy... it’s easier to: → Sell more stuff → Attract better customers → Make more money, more predictably → Look like a genius to your clients or team I don't peddle "hacks" or "quick tricks". And I won't promise you can 10X your growth in 30 days while working 10 hours a week from the beach. (We both know that's B.S.) But if you're ready to stop guessing and start growing... Here's how I can help: ________ 1. Join 63,000 smart people who get my weekly newsletter Why We Buy 🧠 is the free buyer psychology newsletter. Forbes says it's one of the "top marketing newsletters" Subscribe today for $0 (and get a surprise gift) https://learnwhywebuy.com/wwbnews/ ________ 2. Uncover the "ouchy" problems buyers will pay to solve—in just 4 minutes My AI-powered Ouchy Pain Finder bot helps you uncover the deeper, “ouchier” pains your buyers are struggling with so you can craft copy that converts. Get the bot free: https://learnwhywebuy.com/ouchy ________ 3. Craft copy that converts using 26.5 science-backed techniques Wallet-Opening Words is the conversion copywriting playbook for busy people. Ditch bloated courses and learn how to make tiny copy tweaks that drive BIG sales. Write smarter copy that converts: https://learnwhywebuy.com/wow ________ 4. Get your business in front of 280,000 smart marketing geeks I work with a select few brands for win-win-win partnerships across my newsletter (63,000 readers), LinkedIn (87,000 followers), and X (137,000 followers). Want more info? Apply here: https://learnwhywebuy.com/advertise ________ Are you still here? Let's connect ❤️

Stackforce AI infers this person is a Marketing Strategist with expertise in consumer behavior and brand development.

Location: Halifax, Nova Scotia, Canada

Experience: 9 yrs 6 mos

Career Highlights

Built a 7-figure business from scratch.
Grew an audience of 280,000 engaged followers.
Expert in buyer psychology and conversion copywriting.

Work Experience

UNIGNORABLE

Co-Founder (3 yrs 3 mos)

Why We Buy 🧠

Founder (5 yrs 4 mos)

Volta Labs

Board Member - Volta Cohort (2 yrs 9 mos)

Vendeve

CEO & Founder (2 yrs 7 mos)

The Fork Project

Founder & Senior Brand Strategist (1 yr 4 mos)

RedRiot

Founder & Senior Brand Strategist (4 yrs 2 mos)

Revolve

Accounts Coordinator (3 mos)

Progress Media Group

Communications Coordinator (internship) (3 mos)

Education

BA at University of King's College

Advanced Diploma at Nova Scotia Community College - NSCC

Katelyn Bourgoin 🧠

Co-Founder

Halifax, Nova Scotia, Canada9 yrs 6 mos experience

Key Highlights

Built a 7-figure business from scratch.
Grew an audience of 280,000 engaged followers.
Expert in buyer psychology and conversion copywriting.

Stackforce AI infers this person is a Marketing Strategist with expertise in consumer behavior and brand development.

Contact

Skills

Other Skills

AdvertisingBloggingBrand DevelopmentBrand ManagementBranding & IdentityCXCommunications PlanningContent StrategyCopyeditingCorporate CommunicationsCustomer ResearchEditingEmail MarketingEvent ManagementEvent Planning

About

Experience

Unignorable

Co-Founder

Dec 2022 – Present · 3 yrs 3 mos

It’s 2025. People want to buy from people—not faceless brands. We help entrepreneurs build personal brands that build their business.

Why we buy 🧠

Founder

Nov 2020 – Present · 5 yrs 4 mos · Atlantic Canada

Wanna know what makes people tick, click, and buy? Learn buyer psychology.
Why We Buy is a free newsletter that demystifies buyer behavior so you can market smarter.
www.learnwhywebuy.com

Volta labs

Board Member - Volta Cohort

Jan 2018 – Oct 2020 · 2 yrs 9 mos · Greater Halifax Metropolitan Area

I'm delighted to help startups coming through the Volta Cohort program.

Vendeve

CEO & Founder

Aug 2014 – Mar 2017 · 2 yrs 7 mos · Greater Halifax Metropolitan Area

Vendeve is a VC-backed peer-to-peer mentoring platform for women entrepreneurs.
Called the "LinkedIn for women entrepreneurs" by Inc Magazine
Grew a global community organically
Featured in regional and international media including TV, radio and web/print publications (e.g. Forbes, Inc., Huffington Post, Flare, TechVibes)
New Business of the Year Nominee

The fork project

Founder & Senior Brand Strategist

Sep 2012 – Jan 2014 · 1 yr 4 mos · 5531 Young St. Suite 201 Halifax, NS, B3K 1Z7

The Fork Project is a full-service restaurant consulting firm. As Halifax's only full-service restaurant consulting firm, The Fork Project stood out in a sea of generic marketing and PR firms. We worked with local and international clients.
The Fork Project was successfully acquired in Jan 2014 after less than two years in operation.
Worked with local and international brands
Helped clients reduce food cost by up to 30% while doubling and tripling revenues
Successfully acquired in under 2 years

Redriot

Founder & Senior Brand Strategist

Sep 2010 – Nov 2014 · 4 yrs 2 mos · Spring Garden Road, Halifax

RedRiot is a strategic branding agency that specializes in guerrilla marketing. RedRiot started as a freelance business in 2010. In under 3 years it grew from a one-woman operation to one of Halifax's most recognized branding agencies. We won international awards and reeled in clients like Target and Holiday Inn.
RedRiot incubated our original tech startup, Vendeve. We stopped taking on clients in 2014 so our team could focus on scaling our startup.
Won local and international awards for our work
Secured clients like Target and Holiday Inn
Grew team to 9 full-time employees

Revolve

Accounts Coordinator

Jun 2010 – Sep 2010 · 3 mos

Revolve is a branding agency comprised of inspired individuals who understand that brand is more about culture and behavior than logos and advertising.
I have a unique interest in brand development, so Revolve was a perfect fit.

Progress media group

Communications Coordinator (internship)

Apr 2010 – Jul 2010 · 3 mos

In March 2010, Progress Media Group was set to host their 2010 entrepreneurial conference. I partnered with the team in the weeks leading up to the conference.
I was responsible for all PR/communications tasks relating to the 'Face2Face' networking conference and the 'Best Places to Work' award ceremony.
In addition to logistical planning, I also commissioned a social media campaign and oversaw all media relations proceeding the events.