Rajiv Singh

Head of Growth

Bengaluru, Karnataka, India15 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

15 years of experience in FMCG and Retail Marketing.
Successfully grew Blackberrys brand revenue from 443 Cr to 1000 Cr.
Created India's first Intellectual Property for a clothing brand.

Stackforce AI infers this person is a Retail Marketing Expert with extensive experience in brand management and strategic marketing initiatives.

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Skills

Other Skills

Account ManagementAdvertisingBrand ManagementBusiness DevelopmentBusiness StrategyCRMCompetitive AnalysisCorporate CommunicationsEvent ManagementLeadershipManagementMarket ResearchMarketingMarketing ManagementMarketing Strategy

About

Experience

Itc limited

Head of Growth & Marketing - ITC Food Tech

May 2022 – Present · 3 yrs 10 mos · Bengaluru, Karnataka, India · On-site

Building Cloud Kitchen Domain & more ...

Happilo international pvt ltd

Head Brand Marketing & Strategic Alliances

Mar 2021 – May 2022 · 1 yr 2 mos · Bengaluru, Karnataka, India

D2C, Brand, Portfolio Management, New Product Launches, Digital Marketing, Ecommerce, Social Media, Content Creation, Trade & Retail Marketing, Brand Expension & Collaborations, Influencer Marketing.

Blackberrys menswear

2 roles

Manager Retail Marketing

Promoted

Apr 2019 – Mar 2021 · 1 yr 11 mos

Built brand awareness and generated leads while managing internal and external marketing campaigns and programs. Brand Identity Changeover, Season Launches, Organizing Tradeshows & Conducted Customer Lead Campaigns. Grown the brand from 443 Cr to 1000 Cr. company in 30 months of my tenure
Captured new customers by optimizing business strategies and launching products to diversify offerings & creating Brand Identities & created different touch points Blackberrys (HOB), Blackberrys Casuale & Urban Blackberrys as 3 different brands
Launch Knitalia Khaki which is India's 1st 100% Cotton Knitted Trousers
Created 1st Intellectual Property for Blackberrys named "India Khaki Week". Boosted the Khaki Sales 339% & created 173% Footfall during the campaign
Key Campaign: Race 3 Movie Association & Promotion as Style Partner & featured by Salman Khan, Style Partner in Distinguish Gentlemen's Ride (DGR), Go East Campaign, 17 Regional & Critical Campaigns

Brand Manager

Oct 2017 – Mar 2019 · 1 yr 5 mos

Cheil worldwide

Associate Account Director

Feb 2014 – Sep 2017 · 3 yrs 7 mos · Gurgaon, India

Responsible for entire Retail Visual Merchandising activities of the North India Region for Samsung India Electronics Ltd.
Managed VM Operation in more than 18K stores inclusive of 305 Samsung Cafes & 250 Samsung Digital Plaza.
Handled the team sizes of 350+ associates, tracking the movement of the beat plan, monitoring the execution reports, maintaining & ensuring the hygiene of VM Operations at stores as per SIEL guidelines.
Successfully handled the campaign launch of Samsung S5, S6, S7, Z Series Launch, Note 4, Note Edge, Note 5, E Series, A Series.

Spencer's retail

Assistant Manager Marketing

Jul 2010 – Jan 2014 · 3 yrs 6 mos · Lucknow Area, India

Taking care of all marketing & retail marketing related activities East Up region from Lucknow for Spencer's Retail Limited.
Managed retail hygiene & in-store communication in more than area 3.93 Lac Sqft. Looking after 18 Daily Stores, 1 Super Stores & 5 Hyper Store of Eastern Uttar Pradesh.
Successfully conducted Spencer's Retail 1st Third-Party Funded Campaign "Spencer's Shopping Carnival". All Sponsorship & Ties Ups & Promotional was managed single-handed.
East-Up was the single region which was EBIDTA Positive during my tenure.