A

Asis P.

Design Manager

Bengaluru, Karnataka, India12 yrs 10 mos experience
Most Likely To Switch

Key Highlights

  • Over 12 years of experience in user experience design.
  • Led design teams at major companies like OLA and Verizon.
  • Passionate about mentoring aspiring designers.
Stackforce AI infers this person is a seasoned UX design leader with expertise in Fintech and SaaS.

Contact

Skills

Core Skills

Design LeadershipUser Experience Design

Other Skills

Adobe Creative SuiteAdobe PhotoshopAgile MethodologiesArt DirectionC++CSSContextual InquiryCreative StrategyDecision-MakingDesign ResearchEarly-stage StartupsEthnographyGraphic DesignHTMLHuman Computer Interaction

About

With over 12 years of experience in user experience design and design leadership, I am passionate about scaling design teams and their impact on the business bottom line. Currently, I am the Director of Design at Nova Benefits, where I lead product design and brand design to change the narratives around providing and managing employee benefits to result in a happier and healthier workplace. My specific areas of expertise include scaling design processes, leveraging UX research for product and design, design strategy to enhance UX of a product, design management, design ops, and leading complementary design teams outside of product design like brand design and conversation design. I have successfully applied these skills at companies like OLA, Haptik, Verizon and Healthline, where I was responsible for various aspects of product experience, conversation design, and brand design. I also enjoy sharing my insights and learnings with other design professionals and aspiring designers through publications, events, and mentorship.

Experience

Payu

Director of Design [Lazypay & PaySense]

Oct 2023Present · 2 yrs 5 mos · Bengaluru, Karnataka, India · On-site

  • PayU Finance is comprised of Lazypay & Paysense brands.
  • Heading the product design, research, ux writing and creative functions of PayU Credit in India for the sub-businesses of Lazypay and Paysense.

Nova benefits

Director of Design

Oct 2021Oct 2023 · 2 yrs · Greater Bengaluru Area · On-site

  • Leading product design and brand design to change the narratives around providing and managing employee benefits to result in a happier and healthier workplace
Design LeadershipresearchCreative StrategyArt DirectionUser Experience Designcreative director+1

Ola

Head Of Design

Aug 2021Oct 2021 · 2 mos · Greater Bengaluru Area

  • Responsible for all things product experience design for three key businesses:
  • 1. Vehicle Commerce - OLA Cars & OLA Bikes
  • 2. Financial Services - Lending, Insurance, Asset Financing
  • 3. Delivery - OLA Foods & OLA Stores (quick commerce)

Haptik

Head of Design

Aug 2019Aug 2021 · 2 yrs · Mumbai, Maharashtra

  • Lead the strategy, design and execution of converting the B2B Haptik Platform to be fully self-serve
  • Architected, asking with product team, the "product-led growth strategies" and baked it into the platform design
  • Lead the design and incorporation of Haptik Design System for Haptik Platforms
  • Lead the Haptik Chat design system - [Spark](https://www.figma.com/community/file/949726733528864886/Stark---Haptik's-Chatbot-UI)
  • Grew the practise of conversation design from a nascent three person team to a seven with a strong industry presence.
  • Grew the product design team from 2 to 4 to a completely research and design lead product building practise

Fivity coffee co.

Founder

Oct 2017Sep 2019 · 1 yr 11 mos · Bengaluru, Karnataka, India

  • Developed an innovative new material for coffee filtration along with Ahlstrom Munksjo.
  • Developed a patent-pending manufacturing process that stops ground-coffee degradation, extends shelf life exponentially, in collaboration with IISc Bangalore.
  • DIPP/DPIIT recognized startup by Govt. of India. 
(1 in 1500 nationwide)
  • Recognized as a startup by Govt. of Odisha (1 in 300 statewide)
  • Incubated at NSRCEL, IIM Bangalore (India's leading Business School)
  • Sold IP to leading food and beverage company in India

Healthline media

Lead Product Designer

Oct 2015Oct 2017 · 2 yrs · San Francisco Bay Area

  • Spearheading the native mobile app design initiative at Healthline.
  • Redesign MSBuddy app for Android and work towards a user-centered design approach in iterations to improve user experience and follow product strategy.
  • Supporting the product team with user research initiatives.
  • Architecting, organizing and conducting research methods towards the user research practice at Healthline.

Verizon

2 roles

Sr UX Designer

Mar 2015Feb 2016 · 11 mos · San Francisco Bay Area

  • Lead product design of three products owned by the Verizon Internet Services and Product’s engineering team.
  • Established a practice of user research in the team that now works along the agile product development process
  • Planned, structured, organized and conducted user researches for product.
  • Lead the design of Instant Access product resulting in acquisition of paying clients.
  • Shipped final visual design for respective products and oversaw design implementation by the engineering team.

UX Design Intern

Apr 2014Aug 2014 · 4 mos · Palo Alto, CA

  • As a User Experience Design Intern the following were my outlined tasks which I successfully performed:
  • Lead the design work for <​hidden> product
  • Engaged in rapid prototyping
  • Conducted user research and presented vital user behavior information for the product
  • Created information architecture documentations for the mobile internet services products
  • Created wireframe documentation for the mobile internet services
  • Create user interface graphics and flows for <​hidden> product
  • Created paper, lo-fidelity and high-fidelity prototypes
  • Optimized existing user experience flows
  • Create presentations and/or pdf flows and documentation needed for the PLM, Executives and user experience teams

Indiana university bloomington

Design Lab TA

Jan 2014May 2014 · 4 mos · School of Library & Information Science, Wells Library, E 10th St.

  • Managed the requirements of design lab and its attending students.
  • Developed high-fidelity and low-fidelity wireframes for ongoing projects.
  • Conducted usability tests and generated usability reports.
  • Worked on stakeholder requirements and reports.
  • Design low-fidelity and high-fidelity prototypes.

Qonnect app lab

Founder

Oct 2011Jun 2013 · 1 yr 8 mos · Bangalore, India

  • Qonnect is an iPhone app using which people can share their contact information wirelessly without requiring any conventional online medium (Internet, Bluetooth, Wifi) with a better experience and within seconds.
  • Receiver Detection Mechanism paper developed for patent application
  • Developed the business plan and customer acquisition strategy.
  • Raised angel investment from private investor
  • Incorporated ‘Qonnect App Lab,’ a Private Limited company (LLC)
  • Lead the UI/UX design team to final product design
  • Managed team of five comprising of developers and designers.

Codez it solutions

Intern

Dec 2010Feb 2011 · 2 mos · Kolkata

  • Website Design
  • Android App Development
  • SEO optimization

Education

Indiana University Bloomington

Masters — Information Science

Jan 2013Jan 2015

School of Computer Engineering, KIIT DU

Bachelor's Degree — Information Technology

Jan 2008Jan 2012

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