Surbhi Gupta👩‍💻🎨

Product Manager

New Delhi, Delhi, India8 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in creating intuitive user experiences.
  • Strong background in mentoring aspiring designers.
  • Proven track record in driving innovation projects.
Stackforce AI infers this person is a UX/UI Designer with a strong focus on Fintech and SaaS industries.

Contact

Skills

Other Skills

Artificial Intelligence (AI)Branding DesignCard SortingChatGPTCustomer Journey MappingEmpathy MappingGPT-4Generative AIGraphic DesignInformation ArchitectureInteraction DesignLeadershipPluginsPrototypingRelationship Building

About

I'm deeply immersed in the world of design, driven by a passion for creating meaningful experiences. My journey involves collaborating with various companies and fellow designers to enhance the connection between humans and devices, addressing UX challenges through the creation of intuitive interfaces. My current role at Microsoft revolves around fortifying enterprise-level security products. In addition, I take charge of facilitating shared learning sessions and spearheading innovation projects. A successful digital product doesn't just solve problems; it solves the right problems for the right users. Navigating the complexities and substantial investments inherent in these projects requires a holistic design approach. My expertise lies in guiding brands and companies through this all-encompassing process, considering aspects like the user, device, moment, ethnographic environment, physical space, and human behavior – delving into thinking, attitudes, emotions, motivations, abilities, triggers, and more. The ultimate goal is to deliver an optimal experience by validating the product-market fit early in the development cycle. Firmly rooted in the belief of shared learning, I'm actively involved in mentoring aspiring designers. Additionally, I'm shaping the landscape of UX Brew, a design community committed to making design learning accessible, simple, interactive, and enjoyable. Other Interests & Hobbies- Painting, Sketching, Crafting | Reading books | Photography of Design, Food, Nature & Lighting | Gymming, Meditation, health conscious | Nature lover

Experience

Microsoft

3 roles

Senior Product Designer

Sep 2025Present · 6 mos

Product Designer II L62

Sep 2024Aug 2025 · 11 mos

  • Shaped experiences for compliance and risk management products, balancing AI-driven automation with human trust and oversight. Drove org-level innovation through workshops, operating excellence initiatives, and cross-geo collaboration. Mentored designers and fostered shared learning while amplifying impact through community contributions like Unmute (Design Podcast).

Product Designer II L61

Jan 2022Sep 2024 · 2 yrs 8 mos

  • Led and partnered on design solutioning for Microsoft internal and large-scale enterprise security products, driving significant impact. Mentored incoming talent while fostering a culture of collaboration and shared learning. Drove research to uncover opportunities for change and spark innovation across Microsoft India.

Payu

2 roles

Senior UX Designer

Apr 2021Jan 2022 · 9 mos

  • PayU India is the flagship company of Naspers group. PayU India, a 100% subsidiary of PayU, is broadly targeting three areas of growth -faster payments, credit and digital or app based banks. It is India's leading payment gateway empowering 3,50,000+ businesses.
  • ◼️ As a Senior UX Designer, working on the following projects:
  • ➤ Project 1
  • Objective: Managing and create an excellent and seamless transactional platform for SMBs to help merchants manage their money more effectively.
  • ◼️ Additional initiatives:
  • ➤ Intern Mentoring: Guided a final year design graduate on a conceptual project.
  • ➤ Initiated, drove and delivered a session cum workshop for Engineering Interns on Business Model Canvas.
  • ➤ Driving an Innovation project with an objective to explore and understand the perspective of people in the 45-55yrs age group around payments, banking services, expense management, financial investments and family financial planning and management. Trying to study and build the understanding of this segment’s experience, behaviour, gaps, factors driving decisions around personal finances and banking.

UX Designer

Mar 2020Apr 2021 · 1 yr 1 mo

  • PayU India is the flagship company of Naspers group. PayU India, a 100% subsidiary of PayU, is broadly targeting three areas of growth -faster payments, credit and digital or app based banks. It is India's leading payment gateway empowering 3,50,000+ businesses.
  • ◼️ As a UX Designer, reporting to Associate Director, UX accomplished following:
  • ➤ Project 1
  • Objective: Create an excellent and seamless integration experience for merchants & PayU sales n support team in the BBPS segment.
  • ➤ Project 2
  • Objective: Help longtail merchants (specifically picked Home bakers for MVP) create a digital brand presence for their business in simple steps, and accept payments at the same time. Also, help them manage their orders seamlessly through a mobile based app. It acts as an order manager as well as a payment manager. Additionally to create a payment-website-cart-module for receiving updates and manage/take actions on the orders.
  • ➤ Project 3
  • Objective: Help non-tech merchants seamlessly create professional websites & pages for quick online payments; without much tech effort.
  • ➤ Project 4
  • Objective: Create an excellent and seamless transactional platform for SMBs to help merchants manage their money more effectively.
  • Additional initiatives:
  • 1) Team engagement activities:
  • Mindfulness with Mandala Art
  • Destress with Cartoon Sketching

Design sundays

Product Design Student

Dec 2019Feb 2020 · 2 mos

Designboat ui/ux school

UX/ UI Design Student

Aug 2019Oct 2019 · 2 mos

  • As a part of the extensive learning journey of 3 months, got to practically work on a problem statement with a team of 4 people.
  • Delivered a UX case study narrating the beginning, the ending and a cohesive order of events and steps connecting the beginning to the ending.
  • Also, delivered the visual designs (iOS, Android and Web interface) for the problem statement in Health & Fitness domain.

.kreate

3 roles

Assistant Manager

Apr 2019Feb 2020 · 10 mos

  • ◼️ UI/UX design for Intelligent Pole
  • Customized Street Light Pole with multiple integrations like Smart Centrally Controlled Luminaire (with Dimming, Scheduling, Sunrise & Sunset automated operation), Hotspot (connectivity for 80-100 clients), PTZ Camera, Display Screen, Weather Sensor etc.
  • ➤ Assignments:
  • Design a solution after User Research, coordinated with Developers while Ideating User Flows, Information Architechture & Wireframes.
  • Presented 25+ web screens using Adobe XD, designed logo (Trademarked).
  • Coordinated closely with Developers for final executions.

Senior Engineer

Apr 2018Mar 2019 · 11 mos

  • .Kreate is a $350 million conglomerate that started out in 1997 as the Mittals Group. Over the years, we've established ourselves as providers of clean and efficient energy services which include solutions, advisory, and project development and support.
  • ◼️ As a Senior Engineer-Research, Design and Development, reporting to Managing Director accomplished/ongoing following projects:
  • ➤ Assignments:
  • ● Design Consultant for Kreate Lights division:
  • Delivering picturesque packaging designs for Indoor & Outdoor lighting products, keeping smooth brand transition.
  • Graphically demonstrated brochure, Calendar, Price catalog for General & smart lighting product range.
  • ● Incharge for light simulation & 3D layouting using Dialux.
  • Presented energy and cost efficient simulation 3D design for Carborundum Universal monolithic plant & Eldeco Mall, Faridabad.
  • ● Customer Relation Management (CRM):
  • Heading Market research, vendor development, negotiations and final implementation
  • Hologram cum QR code based mobile app and software implementations
  • ● Technology & market research:
  • Visited Guangzhou International Lighting Exhibition, China (Jun’18) as the representative of R&D-Smart Lighting team.
  • ➤ Outcomes:
  •  Recognized leading edge smart technology & designs
  •  Identified potential vendors
  •  Initiated half yearly development plan detailing scope for revenue generation & market recognition
  • ● Smart Street light with Central management & control:
  • Presented UX and UI for web based software that controlled the Luminaries centrally.
  • ● Smart Street Light pole:
  • In-Charge for procurement, negotiations, installation.
  • Tested entire software elements and its functionalities.

Engineer

Mar 2016Mar 2018 · 2 yrs

  • Invetech Lighting Pvt. Ltd. is a part of Mittal group of companies, established in 1977. It is one of the leading onshore and offshore business player in Textile, Power and Commodity Trading, Lighting and Infrastructure sector. Mittals Group has its various offices at Delhi, Ghaziabad and Panipat.
  • ◼️ As an Engineer-Research, Design and Development, reporting to Managing Director accomplished following projects:
  • ● Design Consultant for lighting division
  • Created technical data and laid graphics for introductory LED Lighting Product Catalogue (April 2016-17).
  • Benchmarked prices & designed Price Brochure (April 2016-17).
  • Designed launch brochure for smart technology- Building management system (BMS).
  • Structured graphics for handouts on BIS certified Indoor lighting product range.
  • Outlined picturesque packaging for Indoor & Outdoor lighting products.
  • Graphically demonstrated brochure for General & smart lighting product range (Jan 2018-19).
  • ● Energy efficiency services limited (EESL) projects
  • 1) Analyzed Tender Technical requirements:
  • Simulated project site & lighting using Dialux evo while analyzing the product cost & procurement feasibility.
  • Developed & validated the product:
  • Designed & developed LED Load using Altium Designer 2015
  • Modelled bill of material and gave LED substitution proposal and re-designed the product, saving cost of nearly 20 lakhs.
  • 2) Released the product & the processes with Lot inspection:
  • Designed production Process Flows & Work Instructions and functionally tested & trained technicians of production processes.
  • Overseen three phase inspection by EESL officials
  • Achieved power saving of more than 50%, ~2000 kW
  • ● Implemented Enterprise Resource planning (ERP)
  • Deliverables:
  • Manually created & maintained data master.
  • For process smoothening, designed R&D module format on external software while finding faults and delivering quick fixes.

Self-interest

Travel Illustrator

Feb 2019Feb 2019 · 0 mo · Greater Delhi Area

  • Experienced 7 days of Family Trip to Maharashtra, explored famous Tourist attractions and found bliss & peace with Nature.
  • ◼️ Major parts covered:
  • ➤Mumbai
  • ➤Nashik
  • ➤Aurangabad
  • ◼️ Assignments:
  • Captured Memories, Colors & Shades of Nature using One plus 5T phone from various places and parts of Maharashtra.
  • Showcased glimpses over a 26x15 inch artboard using Adobe Illustrator CC.

C&s electric ltd.

Graduate Engineer Trainee-R&D

Jan 2015Feb 2016 · 1 yr 1 mo · NOIDA

  • C&S Electric founded in 1966, a company playing a vital role in the development of the power infrastructure of India and making the “Made in India” label respected the world over. C&S with a turnover of $175 million & employee strength of 5000+ has been associated with the introduction of the newest technologies in the field of power management solutions in India & outside– and it is this culture of innovation and excellence that has made them amongst the most trusted and preferred brands in their field both in India and outside. The verticals to name a few are:
  • Low Voltage Products and Solutions
  • Final Distribution Products
  • Lighting
  • Low Voltage Switchboards
  • Power Busbars
  • Protection & Measurement Devices
  • Medium Voltage Products
  • Diesel Gensets
  • Solar Solutions
  • Electrical EPC
  • ◼️ As a Graduate Engineer Trainee- Research & Development, reporting to Vice President, got the opportunity to be a part of the Lighting business, I contributed in serving the customers with Innovative lighting designs & solutions in Residential, Commercial & Industrial sectors.
  • As Incharge of R&D lab, administered instrument installation, trainings & carried forward with product testing.
  • Single handedly delivered packaging designs for the entire LED luminaire product range.
  • ➤ Projects undertaken:
  • ● Indian Railways Street Light Tender
  • Accomplished design & development of Printed Circuit Board (PCB), delivered single optimized design for six different wattages.
  • Did precise costing of the entire project by product and market study & research, bench marking and vendor negotiations.
  • Modelled and monitored Bill of Material & production processes.
  • ● Achieved Tube light & Bulb BIS Certification
  • Designed prototypes for third party Lab testing complying with Indian Standards for entire range of LED Tube lights & Bulb.
  • Single handedly designed packaging & labeling as per Indian standards.

Ventino windows private limited

Production Engineer

Aug 2014Oct 2014 · 2 mos · Faridabad, Haryana, India

  • Ventino founded in 2014, a startup for design, manufacture, installation and service for 100% customized UPVC windows and doors.
  • ■ As a Production Engineer reporting to Director, planned production schedules meeting order delivery timelines and also accomplished following assignments:
  • Attained training on software simulation and cost estimation of UPVC windows & doors by Deceuninck-leading UPVC profile manufacturers.
  • Single handedly simulated aesthetics & cost for 3 storey building project in South Delhi.

Siemens

Industrial Trainee

Jun 2013Jul 2013 · 1 mo · Gurgaon, India

  • Siemens AG a German conglomerate company headquartered in Berlin and Munich and the largest industrial manufacturing company in Europe with branch offices abroad.
  • The principal divisions of the company are Industry, Energy, Healthcare (Siemens Healthineers), and Infrastructure & Cities, which represent the main activities of the company.
  • ■ Experienced six weeks training under Chief Engineer, got familiarized with power plant operations and basic designing of Distributed Control Systems (DCS) using internal power plant automation software SPPA T3000.

Education

Guru Gobind Singh Indraprastha University

Bachelor of Technology (B.Tech.) — Instrumentation and Control

Jan 2010Jan 2014

ASN Senior Secondary School

Higher Secondary (10+2)

Jan 2009Jan 2010

IxDF - The Interaction Design Foundation

UX/ UI Design

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