Aug 2023 – Present · 2 yrs 9 mos

Apr 2017 – May 2018 · 1 yr 1 mo · Leeds, United Kingdom

• Digital Consultant also now working on the agency side of the fence for Marvellous where our mission is to build awesome, business-savvy digital things – be that a website, mobile app, branding, digital platform or helping with a full digital transformation project. With my 17 years as a client and having worked with numerous agencies of all types and shapes and sizes over those years, I'm in a perfect place to ensure you (and your customers) get the best possible service - and ultimately to help deliver you the best possible results. Give me a call and let's have a chat!

Feb 2017 – Present · 9 yrs 3 mos · Saltaire, United Kingdom

• After 18 years managing eCommerce businesses for some great brands, I set up pjm:digital in 2017 as a consultancy to help businesses of all shapes and sizes do digital better. Since then we've evolved, taking on web design projects and offering digital marketing support, whilst still retaining our consultancy services. We work mostly with Shopify, Magento and Wordpress but can work with any platform. We choose to work with key partners to deliver projects of all sizes and together we're a lean, mean little unit that says it as it is and always with ROI and customer service at our core. I've been described as "the website visionary", "a gun for hire", "eCommerce veteran"... and a few other choice phrases. But ultimately, I love to work with people who want to use digital to improve their business.

Jul 2015 – Jan 2017 · 1 yr 6 mos

• Managed the online business for this luxury cashmere retailer. This included all onsite marketing and merchandising and most of the design work. Worked alongside our digital media agency to maximise PR and blogger opportunities and improve the search visibility of the site. Also undertook the large project of a full site rebuild from creating the website specification and appointing the agency all the way through to launch. The site was launched, fully responsive on the Magento platform with integrations into the back office which eliminated much of the manual order processing that was previously necessary. Overall the site is much more fitting for a luxury brand, and I was also responsible for the in house training and support to the customer service team to ensure the service was first class. Alongside this, also improved the delivery to customers, reducing average delivery times from 7-10 days to 24-48 hours.

Nov 2012 – Jul 2015 · 2 yrs 8 mos

• Responsible for Kaleidoscope.co.uk and all off-site and on-site activities and developments. Charged with growing the online business, recruiting new customers and achieving demand and profit targets through effective online trading. Management of a skilled and experienced team of 6, a digital agency for our online marketing channels, and working with our PR agency to enhance our social media channels. I work closely and constantly with internal teams including I.S, marketing, creative, analysis, buying, merchandising, finance and customer service to drive and accelerate constant business and process improvements, ensuring that Kaleidoscope, together with the other FGH brands, can continue to grow in line with our online ambition.

Jan 2007 – Nov 2012 · 5 yrs 10 mos · Bingley, West Yorkshire

• Responsible for the management of Damart.co.uk and all online marketing and merchandising activities. These included email marketing, PPC and SEO as well as continual onsite updates but also saw us develop an iPhone app, launch our social media channels, and work with our PR agency. The team grew from one to 5 over the first 3 years and delivered consistent double digit growth to the online channel. Managed the implementation and testing of two new online merchandising platforms, alongside site redesign projects, and worked with UK and French colleagues to share best practice and development initiatives. Was also part of the team that relaunched Damart USA where the website was a key part of the project.

Jul 2003 – Jan 2007 · 3 yrs 6 mos · Bradford, United Kingdom

• Managed all aspects of online marketing and merchandising for Vertbaudet.co.uk during a period of strong online growth. Responsibilities included email marketing, agency management for PPC, budgeting and forecasting and integrating online into the established marketing plan. During my time, we also grew the team from one to four to help deliver and support the rapid growth of the channel. Worked closely with internal design and I.S teams to deliver creative and technical improvements alongside other Redcats brands both in the UK and internationally. Also helped to devise and deliver internal training courses to colleagues from across the UK business to educate and inform about the web.

Nov 1999 – Jun 2003 · 3 yrs 7 mos

• Developed and managed the website and online marketing plans to establish the company on the web. Also trained and managed the sales and aftersales teams to support the web and help deliver significant growth to the online business.