Nishi Seth

Business Development Executive

Singapore, Singapore25 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

20 years of marketing leadership experience.
Expert in crafting go-to-market strategies across APAC.
Passionate about mentoring and DEI initiatives.

Stackforce AI infers this person is a seasoned marketing leader in SaaS and Fintech industries.

Contact

Skills

Core Skills

Marketing StrategyTeam LeadershipIntegrated MarketingLead GenerationClient EngagementMarketing CommunicationsConsumer MarketingDemand GenerationBrand Marketing

Other Skills

B2BB2B MarketingBudget StrategyBusiness StrategyBusiness-to-Business (B2B)CSR InitiativesCampaign ManagementCustomer AcquisitionData AnalysisDigital MarketingDirect MarketingE-commerceEngagement StrategiesLoyalty MarketingLoyalty Programs

About

Marketing leader with over 20 years of experience in cloud technology, financial services and travel industry. I've been fortunate to experience the diversity across APAC markets having lived and worked in Singapore, Australia and India. With that, I've a deep understanding of cultural contexts and market nuances to craft effective go-to-market strategies for diverse markets. I work with companies to build strong brands that reach the right target audience, creating brand awareness, intent and demand. I've led marketing teams that work alongside business to create marketing profit centers that directly contribute to revenue. Outside of work, I'm passionate about mentoring and DEI initiatives. I've been leading and creating initiatives that can empower women to build successful careers. Areas of expertise - Full funnel marketing strategy Enterprise & Corporate Marketing Multi channel brand awareness and demand gen programs Building strong, performing teams

Experience

Google

3 roles

Industry & Solutions Marketing Lead, Google Cloud APAC

Promoted

Jan 2022 – Present · 4 yrs 2 mos

Head of Marketing JAPAC, Google Cloud Apigee

Promoted

Jun 2018 – Dec 2021 · 3 yrs 6 mos

Established and led a high performing team that contributed to increasing marketing sourced new revenue by 3x through digital and field marketing programs
Set up Apigee’s direct, developer and partner marketing functions for APAC markets leading with India, ANZ, SEA
Kick-started targeted paid media program to penetrate a largely greenfield account base
Launched new products working with the global and regional executive team
Set up the BDR function and framework for lead management. This generated 30x ROI within the first 6 months
Initiated expansion and localization efforts in APAC, specifically Korea and Taiwan through a partner first approach
Defined the budget strategy and deployment for fiscal year, hired and negotiated vendors in key APAC locations to drive cost-efficient and scalable program deployment
Core lead for Google Cloud Women@Cloud CSR. Led APAC wide programs and initiatives to support the development of women and allies

Digital MarketingLead GenerationMarketing StrategyBudget StrategyTeam Leadership

Head of Field Marketing - JAPAC, Google Maps

Aug 2017 – May 2018 · 9 mos

Led Field Marketing activities for Maps business creating awareness and demand generation through integrated marketing programs
Managed marketing activities for the partner eco-system, especially in key markets like India, ANZ, SEA
Identified opportunities and programs to automate and scale marketing using Marketing automation tools
Managed budget strategy and deployment
Led a high-performing team

Integrated MarketingDemand GenerationMarketing Automation

American express

5 roles

B2B Senior Acquisition Marketing Manager

Promoted

Sep 2013 – Jul 2017 · 3 yrs 10 mos

Create marketing led demand generation strategy for AsiaPac business and set marketing acquisition targets.
Own and implement multiple lead generation activities including data enhancement, tele-qualification, automated nurture programs, referrals, digital, content and multi-channel campaigns.
Optimise marketing activities through the year based on performance and potential. Provide investment recommendations backed with in-depth reporting.
Recommend and test new areas of demand generation like social lead gen and predictive analytics in keeping with industry trends.
Test new technology platforms that support sales and marketing efforts.
Support sales team lead prioritization through optimal lead-flow and scoring.
Good knowledge of marketing automation tools (Eloqua) and CRM systems (Salesforce.com)
Manage direct reports and agency relationships

Lead GenerationMarketing AutomationData Analysis

B2B Engagement Marketing Manager

Aug 2012 – Aug 2013 · 1 yr

Drive loyalty and billings from Foreign Exchange B2B and B2C Clients through effective marketing programs and campaigns.
Introduce a series of automated marketing communications to enhance engagement, increase activation and reduce attrition.
Manage campaigns and regular communications to clients

Campaign ManagementClient Engagement

Senior Marketing Manager Australia

Apr 2011 – Jul 2012 · 1 yr 3 mos

Develop a range of consumer marketing activities to increase Merchants engagement and drive Cardmember billings for Small and Large merchants. This included rolling out award-winning initiatives like 'Shop Small' for small merchants in Australia. Led the development of the first Amex Merchant Value Proposition (sales-pitch for merchants) incorporating product, pricing, sales and marketing benefits for merchants, which then grew into a full fledged team.

Marketing CommunicationsCampaign Management

Marketing Head New Zealand, Merchant Services

Jan 2010 – Mar 2011 · 1 yr 2 mos

Led the marketing strategy and execution for New Zealand based merchants, focussing on the SMB segment. Supported the merchant base by increasing cardmember spend through integrated marketing and PR campaigns.

Consumer MarketingEngagement Strategies

Marketing Manager Commercial Cards

May 2008 – Dec 2009 · 1 yr 7 mos

Led a Partner Referral program for the business that contributed to over 40% of demand generation for the product. Expanded the program, including building and transitioning partners to a new SaaS platform, onboarding and educating new partners, relationship management, forecasts and reviews.

Marketing StrategyPR Campaigns

British airways

2 roles

Marketing Head South Asia

Jan 2005 – Dec 2007 · 2 yrs 11 mos

Developed South Asia's brand marketing strategy and delivered area marketing plans, campaigns and projects. Integrated media management including direct, online, print, PR and events.

Partner ManagementDemand Generation

Marketing Executive, Loyalty and Online

Jan 2000 – Jan 2005 · 5 yrs

Managed British Airways' Loyalty Program for South Asia region aimed at acquisition, building share of wallet and managing attrition. Managed British Airways’ regional digital marketing strategy and was part of the tiger team that launched first-ever online services at the time including online payments and booking management for South Asia market.

Brand MarketingCampaign Management