Apr 2021 – Present · 4 yrs 11 mos · Kozhikode, Kerala, India

Jul 2020 – Present · 5 yrs 8 mos · Bengaluru, Karnataka, India

Sep 2017 – May 2019 · 1 yr 8 mos · Manipal

Apr 2017 – Present · 8 yrs 11 mos

Apr 2017 – Present · 8 yrs 11 mos

Aug 2015 – Present · 10 yrs 7 mos · Bangalore

• Brandlooms is an endeavour to weave stories that help etch a distinct personality. These stories assume many formats and shapes. Our imagination when expressed on fabrics walks the whole six yards and the outcome is a Brandlooms creation in the form of a Saree. Brandlooms creations draw inspiration from Pleasant Indian colours, art forms and traditional motifs crafted to suit the sensibilities of today’s women. Every Brandlooms creation is a Handpicked, Handloom Heritage weave.
• Brandlooms is committed to Ethical Sourcing Practices and Make in India Initiative.
• As a chief story teller at Brandlooms, I am committed to -
• Design of the saree weave based on traditional yet dying motif patterns.-
• . Help identify resplendent market friendly colours as per seasonal demands.
• . Create self help groups for co-operative buying of yarns.
• Soft skills programs for weavers to negotiate and communicate better with prospective buyers.
• .Motivation programs for next generation weavers.
• Tie ups with handloom training institutes in Tamil Nadu to convert their skill into a certified professional certification.
• Market development for handlooms
• Digital marketing initiatives of the brand

Dec 2014 – Present · 11 yrs 3 mos · Bangalore

• Center for Public Health Awareness (CPHA) is the outcome of a meticulous field - based research conducted pan India that garnered perspectives of key stakeholders – doctors, patients, pharmaceutical bodies and communication agencies on community health. One of the key findings derived from the study is the obvious lack of an ongoing, organised and committed initiative that is dedicated to increasing awareness levels among members of the public.
• This is the genesis of CPHA, a not-for-profit platform functioning as a catalyst to increase awareness levels among the community on India - centric medical information.
• As the program director of this initiative, I facilitate partnership among key stakeholders in the healthcare community to ensure education and dissemination of credible scientific information.
• Key focus areas include -
• Connect – healthcare professionals to the community at large. CPHA is committed to nurturing forums that facilitates members of the public access key opinion leaders from the medical fraternity across therapy areas.
• Share – relevant medical knowhow on specifically demystifying largely held myths about disease management and treatment approaches with members of the public.
• Train –enthusiastic healthcare professionals on the practice of evidence based medicine that is in the interest of members of the public at large.
• Besides clinical context, actively engaged in training medical students with personal effectiveness modules.

Jul 2012 – Apr 2021 · 8 yrs 9 mos · Bangalore

• Packaging course content with industry insights & interface • Introduction of industry relevant aspects to syllabus • Case study methodology for teaching.•Contributor of Editorials to top business publications.
• Course content Mapping and Delivery of Marketing Electives -
• Marketing Management I Retail Management I Integrated Marketing communication I Product, Sales and Distribution I Services Marketing I Cross cultural Business Communication I
• Resource Person – Institutional Branding & Campus Outreach Initiatives –
• Single point of contact for campus branding initiatives I Actively part of strategic branding initiatives with Corporates for consulting and training assignments I Resource Person and interview panelist for student recruitment into academic program I Represent institution at corporate and academic initiatives I
• Centers of learning associated with earlier as Visiting Faculty:
• Mount Carmel Institute of Management
• Indian Institute of Planning and Management (IIPM)

Jun 2011 – Jun 2012 · 1 yr · Klub Class, Bangalore

• Publication planning, Medical communication updates...Science delivered at speed
• Proposed the introduction of new services that enhanced the organisation’s services portfolio and generated a 150% increase in annual revenue.
• Account Management
• Served as primary/ senior contact for clients.
• Experience in medically driven marketing with sound understanding of health care professional influence.
• Created research-driven, communications programs that deliver clients’ brand objectives.
• Function as a strategic think tank for clients’ brand outcomes and actively help solve client concerns.
• Use qualitative and quantitative research to develop and evaluate client communication programs.
• Client Relationship Management across Cultures and Geographies.

Mar 2008 – May 2011 · 3 yrs 2 mos

• Winner of Advertising Club Rx ‘Award of Excellence’ on for innovative branding insights.
• I. Strategic Publication Planning - Development of integrated campaigns, Consultancy on publication planning initiatives, Independent and Objective literature reviews.
• II. Medical Writing and Editorial - Product monographs, Peer review journal articles, Reports, Conference reporting, Clinical guides, Books.
• III. Sales and Marketing Literature - Training materials, Publications, Professional medical websites.
• IV. Opinion Leader Development - Development of international advisory boards and expert panels, Identification and recruitment of key opinion leaders, Meeting moderation, facilitation and implementation, Content development, Submission to peer review journals.

Nov 2006 – Feb 2008 · 1 yr 3 mos · Mumbai Area, India

• Delivery of high on technology digital courses to healthcare and pharmaceutical clients. Won the best e-learning project delivery for the Diabetes Emulator for Imperial College London.
• I. Project Title: Diabetes Emulators [Salience – Cited in the magazine e learning age, UK]
• Client: A prestigious College of Medicine, London
• Duration: December 2006 to April 2007; Team size: 16
• Brief: A series of simulation-based software learning applications developed chiefly for use among the Medical School's students. Known as 'process emulators' these learning programs deal with aspects of diabetes and its treatment.
• II. Project Title: Online courses for graduate students [Salience– Vendor management]
• Client: University in USA
• Duration: March 2007 to July 2007; Team size: 24
• Brief: 18 online courses developed for the client in less than half the typical turnaround time. Challenges included partnering with outsourced agencies for development and integration of content.
• III. Project Title: Online courses [Salience – SME management]
• Client: One of the largest providers of private post-secondary education in USA
• Duration: May 2007 till date; Team size: 22
• Brief: One of the biggest accounts of the organization, content intensiveness and extensive Subject Matter Experts (SME) involvement are the project’s hallmarks.

Feb 2004 – Oct 2006 · 2 yrs 8 mos · Bangalore

• Leading a team of up to 12 medical writing staff being the main client contact on two large Womens’ health initiatives
• Overall management of a further two large CV accounts
• Leading new business initiatives and as well as providing high-level strategic consultancy to pharmaceutical clients; this role also included developing and reviewing publication outputs, and delivering meetings.
• Projects: Medical content based projects for pharmaceuticals, Medical federations and Universities

May 2002 – Jan 2004 · 1 yr 8 mos · Bangalore

• Project planning and implementation
• Subject Matter Expert management
• Client relationship management