Jul 2025 – Present · 8 mos · Noida · Hybrid

• As an Ad Operations Specialist/Campaign Planner,
• my core responsibilities include the end-to-end execution and traffic of digital ad campaigns, ensuring seamless delivery and performance across platforms. Key duties include:
• Campaign Trafficking & Setup:
• Trafficking new campaigns and implementing changes to existing ones in ad servers such as Google Ad Manager (GAM), DV360, Campaign Manager 360 (CM360), etc.
• Validating and executing campaign setups based on media plans or Build Grids to ensure alignment with targeting, scheduling, and budget requirements.
• Managing tracking parameters, third-party ad tags (including VAST, VPAID, JS, and iFrame tags), and click trackers.
• Creative Audit & QA:
• Performing creative audits to ensure assets meet ad specifications and platform policies.
• Verifying assets for file format, dimensions, load time, click-through functionality, and compliance with brand guidelines.
• Collaborating with creative teams to troubleshoot or revise creatives that do not meet ad server requirements.
• Tag Management & Implementation:
• Validating pixels and conversion tracking using tools like Google Tag Manager, Adobe Launch, or manually embedded trackers.
• Ensuring proper floodlight tag implementation and functioning to attribute conversions accurately.
• Cross-functional Collaboration:
• Acting as a liaison between account managers, creative teams, analytics, and publishers to ensure timely and accurate campaign launches.
• Communicating trafficking timelines, delays, or discrepancies proactively.
• Documentation & Compliance:
• Maintaining detailed documentation of trafficking specs, campaign setups, and audit results.
• Ensuring all campaigns meet privacy compliance standards (GDPR, CCPA) and platform ad policies

Jan 2022 – May 2022 · 4 mos · Noida, Uttar Pradesh, India

• I used to prepare and QC the Ad campaigns that are going to live on 185+ websites and apps of Times internet like Times of India, NBT, samyams , Gujrat times etc. Also i used to handle the innovation of these Ads.
• Managed Display, Native and Video campaigns on Google Ad manager and Columbia from troubleshooting campaign delivery to maintaining pacing reports, trouble shooting, optimization doing billing and share the
• EOC report.
• Performing certain optimizations with client approval and requirements, etc.

Mar 2021 – Jan 2022 · 10 mos · Gurugram, Haryana, India · On-site

• increasing traction to the company's site by over 70%.
• Overseeing 2 executives for launching programmatic campaigns to offer media consolidation and multipublisher
• buys to ensure brand maximization and reach.
• Trafficking, Monitoring and Optimising Programmatic campaign with DV 360

Oct 2020 – Jan 2021 · 3 mos · India

• learned to do various types of High voltage test on transformers , capacitors , inductors etc.
• Got a skilled knowledge about the measurements of Tan delta , capacitance and durability of various types of transformers. learned to do measurements of partial discharge, tan delta , Resistance , capacitance and much more on various types of transformers.