Shivani Aggarwal

Business Development Executive

Delhi, India13 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

13 years of diverse digital marketing experience.
Expert in SEO, PPC, and programmatic advertising.
Google and Adobe certified expert in digital marketing.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in SEO, PPC, and analytics across various industries.

Contact

Skills

Other Skills

Ad operationsAdobe AnalyticsAdobe ad cloudAnalyticsCampaign ManagementData StorytellingData VisualizationDemand Side PlatformDemand-side ManagementFacebookGoogle AdsGoogle AdwordsGoogle AnalyticsGoogle Webmaster ToolsHTML

About

Digital Marketer with 13 years of corporate experience, worked across travel, real estate, media, finance, entertainment verticals for established brands and agencies. Hands on experience in SEO, Paid Search, Programmatic, Social, DMP and Web Analytics Product Enthusiast | Leading Product Advocacy: Testing and Reporting UX Bugs, Providing Timely Feedback to PMM teams for Enhanced Customer Experience Written Blogs for Adobe Experience League Community (Links in Featured Posts) Featured Panelist at Antwak: https://lnkd.in/g9PjbD6 Professional certifications: Google Certified Expert: • Search Ads • Display Ads • YouTube Ads Adobe Certified Expert: • Ad Cloud Search (AMO) • Ad Cloud DSP • Analytics Business Practitioner • Audience Manager Business Practitioner • AEP (Adobe Experience Platform) Qualified

Experience

Adobe

5 roles

Senior Account Manager

Promoted

Jan 2024 – Present · 2 yrs 2 mos

Account Manager

Jan 2021 – Jan 2024 · 3 yrs

Campaign Manager

Promoted

Feb 2020 – Dec 2020 · 10 mos

Marketing Specialist

Mar 2018 – Jan 2020 · 1 yr 10 mos

Associate Consultant

Aug 2016 – Feb 2018 · 1 yr 6 mos

Accenture

Media Analyst

Mar 2015 – Aug 2016 · 1 yr 5 mos · Gurgaon, India

Managed largest North America clients like Disney, HBO, CNBC, ESPN, Cartoon Network, Nickelodeon, Hulu, Newsmax, NBC, Sony.
Worked directly with Google iLCS team.
Made an impact of $44 K in 2015 Q4 by suggesting/implementing suitable optimization recommendations.

Pensa media

SEM Analyst

Mar 2014 – Nov 2014 · 8 mos · New Delhi Area, India

Managed >200 domestic clients of various industries like astro, real estate, education & IT.
Optimized accounts on various parameters with multiple strategies to improve ROI.
Managed Campaigns on multiple networks such as Search & Display.
Maintained CPA (Cost per acquisition), CTR and CPC on Google Adwords.
Responsible to analyze various reports to measure accounts performance.
Adapted & acclimatized new features & implementing best strategies to run Adwords Accounts.
Managed Search Engine Marketing (PPC) Campaigns on Google AdWords & Microsoft ad Center (Yahoo+Bing).
Campaign insights & bid management.
Managed both Search & Display Campaigns on Google, Yahoo, Bing, YouTube & Other Websites.
Optimized campaigns for high quality traffic & maintaining CPA.
Created & Optimized Remarketing campaigns.
Analyzed & Optimized for landing pages & banner ads.
Managed Conversion Tracking & Other Tags via Google Tag Manager.

Rampgreen solutions

PPC(Account Lead)

Jul 2013 – Mar 2014 · 8 mos · New Delhi Area, India

Roles & Responsibilities:
● Manage Google Adwords account for various Domestic Clients.
● Industry specific potential keyword research.
● Suggest Bid Strategies, Daily Budget, Geo Target with optimal allocation of Customer's Advertising budget.
● Launch Google Adwords Campaign as per Customer's Advertising Requirements.
● Theme various campaigns with best possible combinations of positive keywords.
● Create effective and attractive Ad copies/Ad texts.
● Use different types of Ad Extensions to enhance Advertisements.
● Update Ad group & Campaign level negatives with best possible Negative Keywords for efficient use of campaign budget.
● Managing campaign performance & updating customers for their account performance.