May 2017 – Jun 2019 · 2 yrs 1 mo · San Mateo, California, United States

• Profoundly is a social/dating app, with users in the Philippines and America. We believe humans are more than images. We have served 62 million users

Sep 2011 – Present · 14 yrs 6 mos · New Delhi Area, India

• EaseMyTrip is among very few consumer-startups in the world, that bootstrapped all the way till IPO & later even became a unicorn.
• EMT grew to become 2nd largest, without any external capital infusion and has remained profitable every year since last 13 years.
• EMT is also the fastest growing travel-company. From FY16 till FY20, EMT grew at 47% CAGR. Due to its no convenience-fees strategy, EMT has been growing via word of mouth.

Nov 2008 – Sep 2011 · 2 yrs 10 mos

Dec 2006 – May 2008 · 1 yr 5 mos · Greater Chicago Area

• Delivered analytics for internet credit card acquisition. Annual $13 million marketing budget
• Employed changes in product resulting in 100% increase in bookings within 3 months
• Conceptualized “Flexi Card”, new product to increase response and activity for booking
• Analyzed Risk strategy for Prime DM acquisition, worth $750 million annually
• Diagnosed and improved relationship response rate, leading 18% increment in response-rate
• Optimized credit-limit by profitability while controlling for unit loss rate, leading to a line-test

May 2005 – Nov 2006 · 1 yr 6 mos · Washington D.C. Metro Area

• Prepared marketing strategy for credit limit increase. Campaigns with $1 billion annually
• Led team of 5 people to build a response-model, increased response by 30%
• Conceptualized marketing-tests to generate 15% response lift worth $50 million annually
• Analyzed financials of online-account-servicing and e-mail
• Recommended online account servicing usage, worth savings of $10 mm annually
• Analyzed adding email address field in credit card application form, worth $7 mm annually