Divyanshu Bansal

Associate Consultant

Rajasthan, India5 yrs 9 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

5+ years of experience in data science and analytics.
Expert in driving machine learning projects for business growth.
Strong cross-functional collaboration with senior leadership.

Stackforce AI infers this person is a Data Science and Analytics professional in the Retail and CPG sectors.

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Skills

Core Skills

Data ScienceAnalyticsBusiness DevelopmentData Analysis

Other Skills

AWS SageMakerAmazon AthenaAmazon RedshiftAnalytical SkillsBig QueryBusiness AnalysisBusiness AnalyticsBusiness Intelligence (BI)Campaign AnalyticsCommunicationCritical ThinkingCustomer AnalyticsData AnalyticsData ModelingData Visualization

About

Experienced Data Science and Analytics professional with 5+ years of experience in driving end-to-end advanced analytics & machine learning projects across CPG, retail, and e-commerce industries through strong cross-functional collaboration with engineering, product, marketing & CXO teams delivering insights to propel business and revenue growth.

Experience

Exl

Lead Assistant Manager - Data Science & Analytics

Jan 2024 – Present · 2 yrs 2 mos · Gurugram, Haryana, India · Hybrid

Lenskart.com

Assistant Manager - Data Science & Analytics

Jan 2023 – Jan 2024 · 1 yr · Gurugram, Haryana, India

Performed Sentiment and text analysis on customer feedback across platforms along with categorization of reviews addressing customer pain points resulting in positive sentiment growth over a quarter
Devised collection freshness % - North Star metric to understand the impact of newly launched collection on overall brand revenue
Developed a measurement framework to track collection performance & enabled insights through 15+ KPIs across revenue, customer growth, reach, traffic & conversions to gauge growth levers & build product, and marketing strategies
Performed customer cohort analysis to profile buyers & deduced KPIs like repeat rate & buying frequency
Conducted Self vs Kin Buyer analysis and comparative behavioral study of frequent buyers across
segments

Sentiment AnalysisText AnalyticsCustomer AnalyticsData AnalysisData VisualizationData Science+1

Fractal

Imagineer

Oct 2020 – Dec 2022 · 2 yrs 2 mos · Gurugram, Haryana, India

Developed and deployed an ML-based solution for a CPG beverage client to optimize consumer promotion effectiveness resulting in an 18% increase in ROI for the Malaysian On-Trade market
Built a Power BI-based interactive tool that allows the marketing team to choose promo specifications and recommends outlets with maximum promo yield
Conducted marketing mix modeling optimizing spend allocation and driving a 5% increase in MoM ROI
Created an Outlet Segmentation Model to identify outlet clusters based on purchasing patterns and product-level data by leveraging unsupervised advanced analytics techniques

Machine LearningMarketing Mix ModelingPower BIData AnalysisData ScienceAnalytics

Udaan.com

Buiseness Development Intern

Jul 2019 – Dec 2019 · 5 mos · Bengaluru Area, India

Gathered & consolidated sales data of 500+ shops across cities by conducting surveys & statistical studies for a smartphone brand.
Identified class A/B buyers and helped in optimizing the brand's sales channel with a 10% reduction in RTO (Return to Origin)
Built trackers using G-sheets, MS Excel, and Power BI by defining KPIs of the operations & Demand team for 8+ DTR brands and automated it using python
scripts.
Transformed data into actionable insights and implemented a data-driven sales strategy for the on-field sales team

Data AnalysisStatistical StudiesExcelPower BIBusiness Development