Ritika Abbott

Business Development Executive

Ludhiana, Punjab, India2 yrs 7 mos experience

Most Likely To Switch

Key Highlights

Expert in marketing storytelling and brand evolution.
Passionate about personal growth and self-development.
Experienced in leading demand generation initiatives.

Stackforce AI infers this person is a Marketing Specialist with expertise in SaaS and demand generation strategies.

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Skills

Core Skills

Demand GenerationSales & Marketing Automation

Other Skills

Data ScienceMarketing TechnologyMarketing AutomationAnalyticsPresalesCommunicationInbound MarketingCold CallingLead QualificationBusiness DevelopmentSocial MediaOrganizational ManagementManagement

About

✨ Hi, I’m Ritika - your marketing girlie who loves spilling the latest brand and trend tea over coffee. I’m obsessed with all things marketing, storytelling, and how brands evolve and equally passionate about personal growth, self-love and time management (aka becoming the best versions of ourselves). Here, I share: ☕ Marketing insights & brand stories that make you think 🌱 Lessons from my own journey in self-development 📖 Real stories - wins, fails, and everything in between Core strengths: Creative marketing storytelling | Personal growth & confidence I also host workshops and sessions on self-confidence, self-love, and navigating your personal journey. Follow along as I learn, grow, and help others do the same with a mix of marketing tea and mindful living. 🌤️

Experience

Vieu

4 roles

Strategic Marketing

Promoted

Aug 2025 – Present · 7 mos

Team Leader

Mar 2025 – Aug 2025 · 5 mos

Senior Researcher

Promoted

Oct 2024 – Mar 2025 · 5 mos

Research Analyst

May 2024 – Sep 2024 · 4 mos

Extraaedge

Demand Generation Specialist

Nov 2023 – May 2024 · 6 mos · Pune District, Maharashtra, India · On-site

ExtraaEdge is a venture-backed award-winning SaaS product startup with HQ in Pune, India. We are Vertical SaaS software company powering 200+ education brands to increase, manage & predict their sales conversions.
We are building the *future of SaaS enrolment* - via their data-science powered admission & marketing technology. ExtraaEdge's marketing stack can potentially enable half a million education institutes and brands to acquire the next 30M students. We were also part of the prestigious accelerator program at Axilor VC, TiE Nurture & Zone Startups - BSE Mumbai.
We help global education brands sales & marketing teams increase, manage & predict their sales. We do this via our data science-driven admission and marketing software that leverages machine learning, marketing automation & analytics at scale. Our Admission & Marketing Automation CRM platform builds a clean system of records for each & every brand touch point i.e. online, offline & social of a prospect student. We provide leading & lagging indicators to increase the admission conversions by ^^~20% in the first Q^^.
Our award-winning Sales & Marketing Automation Software helps educational institutes increase their admissions in 4 major ways :
1. INTEGRATING PROSPECTS: Integrating all your lead sources seamlessly so your lead leakage drops significantly
2. QUALIFYING PROSPECTS: Identifying the most interested prospects student through their online, social, admission journey behaviour & via our chat bots.
3. PERSUADING PROSPECTS: Enabling counsellors to seamlessly communicate and followup (using email, sms, chats, calling channels) with leads with automated workflows and tracking each communication including calls without expensive IVR systems
4. MEASURING ADMISSIONS ROI: Real time reports and delivering actionable data for management to take sales & marketing decisions via iOS / Android analytics app.
More details here - http://www.extraaedge.com

Demand GenerationSales & Marketing AutomationData ScienceMarketing Technology