Apr 2024 – Jan 2025 · 9 mos · Delhi, India · On-site

• Built Inc42’s video marketing vertical from scratch across events, podcasts, and education IPs (D2CX, FounderX, ManagementX, AngelX); set up systems, workflows, and SOPs for scalable execution.
• Drove the launch and execution of Inc42’s flagship audio-visual IP, The 80/20 Podcast — led visual identity, packaging, creative direction, YouTube uploads, short-form content, and full marketing rollout.
• Led 360° video marketing strategy and campaigns for flagship events like The D2C Summit, MoneyX, and The GenAI Summit — from pre-buzz planning to on-ground direction and post-event edits.
• Owned end-to-end creative direction — including moodboarding, storyboarding, scripting, shoot planning, and working hands-on with editors to deliver brand-aligned outputs.
• Conceived and launched two short-form video IPs — Inc42 Indepth and Ctrl+Quote — simplifying startup news into high-retention Reels, boosting reach and engagement.
• Repurposed 150+ long-form videos into Reels and YouTube Shorts, Scaled the monthly organic views from 0 to 1M+ and engagements from 0-10K+ across platforms.

Aug 2022 – Sep 2023 · 1 yr 1 mo · Navi Mumbai, Maharashtra, India · On-site

• Led the social media team, handled 15+ pages across platforms in English & Hindi for Testbook.com and Skill Academy.
• Built and executed full-funnel social strategies from scratch, including content planning, content writing, video production, influencer campaigns, and ORM.
• Grew Instagram to 490K, Twitter to 62K, and LinkedIn to 130K+ through high-impact content.
• Created 200+ Reels as brand face, multiple went viral with 1M+ views, top video reached 11M+, all organically.
• Delivered detailed reports weekly, monthly and quarterly with insights on reach, engagement, follower growth and platform trends.

Oct 2020 – Jul 2022 · 1 yr 9 mos · Delhi, India

• Consulted individuals and early-stage creators on content strategy, profile optimization, and organic Instagram growth.
• Consulted small businesses on running entry-level Meta ad campaigns to improve reach, engagement, and lead generation.
• Launched and ran 2 successful batches of my info-product “30-Day LinkedIn Challenge”, helping 600+ people build their personal brands; achieved a 41.79% avg. email open rate, organically.
• Scaled personal LinkedIn from 700 to 4,000 followers in 30 days, reaching 3.3L+ impressions and 6.7K+ engagements.

Jun 2018 – Jul 2018 · 1 mo · New Delhi Area, India

Sep 2017 – Oct 2017 · 1 mo · New Delhi Area, India

Jun 2017 – Jul 2017 · 1 mo · New Delhi

• Graphic Designing, Content Writing, and Proof-Reading
• Got trained in two departments: i) Art Cell and ii) Editorial.
• Learned and applied my knowledge of proof-reading and book cover designing for children's books.

Mar 2017 – Apr 2017 · 1 mo · Delhi, India

• Marketing, Event Planning, Promotion and HR
• Interviewed and counseled slum dwellers. Prepared reports about the same.
• Planned and organized events in orphanages.
• Gave presentations on social issues, taught slum kids, and raised volunteers for the NGO.