Jul 2020 – Jul 2021 · 1 yr

• Editor in chief of all FLIR content, working with the Brand Center of Excellence to ensure consistent voice, tone, and style across all materials.
• Define the overarching FLIR content marketing strategy, creating and owning the content map. Using research and data about what’s working to establish pillars and ensuring adequate coverage for all FLIR markets and verticals.
• Manage the Content Marketing Team. This includes providing guidance and performance feedback through regular check-ins, managing the team’s production and content calendars, and ensuring steady creation of content across all digital channels, including FLIR.com and social media.
• Develop and execute organic social strategy, driving brand awareness, engagement and traffic.
• Develop KPIs, report and iterate on performance with a strong emphasis on testing and learning, driving increased traffic and engagement.
• Lead initiative to open new channels, identify opportunities to enhance and grow new audience development.
• Grew New Users 40% YoY

May 2017 – Jul 2020 · 3 yrs 2 mos

• Global Creative Content and Social Strategy for all of FLIR's Social Media Channels.
• Producing original content for FLIR owned channels including videos, images, blog posts and more.
• Manage branded content & product placement strategy - working with influencers, media, and film & TV content producers to incorporate FLIR products and messaging.
• Research, Plan, & Develop comprehensive social plans for product launches and other activations.
• Manage FLIR's Social Media Team - social listening and monitoring - analyze, and report channel & activity performance.
• Manage paid Facebook Marketing Campaigns & Sponsored Content Strategy.

Apr 2015 – May 2017 · 2 yrs 1 mo

• As Social Media Marketing Manager, I'm responsible for the creation and curation of Social Media Content for all of FLIR's social properties, as well as lead the growing Social Team.
• Responsibilities include:
• Global Creative Content and Social Strategy for all of FLIR's Social Media Channels.
• Producing original content for our various channels including videos, images, blog posts and more.
• Research, Plan, & Develop comprehensive social plans for product launches and other activations.
• Develop content strategy to drive brand awareness and social engagement.
• Distribute content through FLIR, Raymarine, and Extech Social Channels.
• Conduct social listening and monitor, analyze, and report channel & activity performance.
• Daily social media monitoring, posting, replying, and managing social editorial calendar.
• Managing and creating influencer partnerships and relationships.
• Manage paid Facebook Marketing Campaigns & Sponsored Content Strategy.

Nov 2007 – Apr 2015 · 7 yrs 5 mos

• Manage and execute all production aspects for video for multiple FLIR brands.
• Responsibilities include shooting, editing, directing, creating motion graphics, and content distribution.
• Collaborate with Marketing & Sales groups to develop essential video content for Digital, Social, Retail, and other customer facing channels.
• Maintain equipment for video group, recommend upgrades and equipment purchases to remain up-to-date with current production trends.
• Founded initiative to produce creative video content that resulted in a 400% increase in video traffic.
• Collaborate with the Digital Marketing group on video content distribution strategy.
• Founded and maintain Planet Extech, the brand’s social network and user community.

Jan 2008 – Jul 2020 · 12 yrs 6 mos · Watertown, MA

• Started Entertainment review blog, covering new and previously released films, and TV shows.
• Managed a permanent staff of 5 writers, as well as 5 other contributors.
• Increased visibility of website at a steady pace since launch of website. Currently receive around 35-40,000 page views per month.
• Provide in-depth coverage of IFFBoston, including shooting & editing Q&As during the festival.

Apr 2007 – Nov 2007 · 7 mos · New York City

• Coordinated editorial department, working with producers to set deadlines, review & provide notes for videos, approve and coordinate delivery of complete spots.
• Coordinated post-prod. team, set up schedules and workflows.
• Coordinated feedback from executives to network production teams.
• Liaised between various teams, setting up office Virtual Private Network.
• Analyzed companies technology needs, making all computer and server recommendations, purchases.
• Assisted in all IT related issues within the office.

Jan 2006 – Apr 2007 · 1 yr 3 mos · Waltham, MA

• Assisted in the design of product packaging for new and updated products.
• Provided graphic design for presentations and website.
• Wrote, produced, directed, and edited product training and promotional videos
• Designed and created motion graphics and visual effects for all videos.

Jun 2001 – Apr 2005 · 3 yrs 10 mos · Waltham, MA

• Assisted Marketing Department in General Needs
• Video production & training videos for Data Systems Division
• Created product videos and company introduction videos

Apr 2005 – Oct 2005 · 6 mos · Greater Boston Area

• Coordinated setup of Boston editing office
• Supported both Editor and her assistants in various duties
• Office and organizational duties including organizing script notes and film selects for dailies
• Worked in Boston production office, various clerical and organizational office duties, supporting the main office and various other departments.

Jan 2000 – Jan 2001 · 1 yr

• Managed Databases
• Assisted in Focus Group Testing
• General Intern Duties

Jan 1999 – Jan 2000 · 1 yr

• Tested Webivore Product
• Content Database Management
• General Office/Intern Duties