Jun 2023 – Present · 2 yrs 9 mos

• Nationally responsible for sales, sales effectiveness and category development of the core business (cigarettes), for ITC Limited.
• Building sales strategy, GTM, category share movement plans and sales effectiveness while being responsible for sales plan delivery are the key KPIs of the role.

Aug 2018 – Feb 2024 · 5 yrs 6 mos

• Head of ITC FMCG Businesses for Mumbai Region – Responsible for Sales & Distribution of all ITC FMCG Businesses including Cigarettes, Foods, Personal Care, Agarbatti and Matches, Educational & Stationery Business.
• Planning and Execution of Trade Marketing and Distribution Plans, Achievement of Business Objectives (Sales, Efficiency, Cost), Development of Distribution Infrastructure, Distributor Management, Channel Management (General Trade, Institutional Business, HORECA and Modern Trade), Implementation of Category and Brand Plans, Supply Chain and Logistics, Performance Management and Capability Building, Technology Management, Emerging Channels, Visibility and Merchandising, Investment and Fund Flow, Financial Management & Compliance, Regulatory and Industry Affairs.
• General Trade, Modern Trade, Institutional Trade, HORECA.
• Leading a team of 150+ employees across 4 levels.

Feb 2018 – Nov 2018 · 9 mos

• Leading the foods business for trade marketing and distribution in West India. Maharashtra, Gujarat, Madhya Pradesh, Chhatisgarh and Goa.
• Key Accountabilities included Planning and Execution of Brand Input plans, Distribution Plans, Sales targets, Competitive Intelligence, Improvement in Sales productivity etc.
• Brands included - Aashirvaad Atta & Staples, Sunfeast Biscuits, Yippee Noodles, Bingo Snacks, Kitchens of India Ready to Eat, B-Natural Juices, Candyman Confectionery.
• Provided Category expertise to the region for the Foods Categories. Provided Geography x Category expertise and insights from the region to Brand and Category Management teams.