May 2020 – May 2021 · 1 yr · Mumbai, Maharashtra, India

• Identifying new product opportunities based on market research
• Prioritizing and managing the scope of product.
• Identifying gaps in the internal product functionality to build new features and improve existing ones
• Worked on launch of new version of Croma.com

May 2019 – May 2020 · 1 yr · Mumbai

• Worked on the launch of new age UGC offering for the youth ( Zee5 Hipi - Android , iOS ).
• Metric Impacted: Video Views, Engagement , Average Playback Time, Profile Views, Views Overtime https://www.zee5.com/hipionzee5/
• https://gadgets.ndtv.com/apps/news/zee5-hipi-launch-tiktok-alternative-short-video-platform-2279505

Nov 2017 – May 2019 · 1 yr 6 mos · Pune, Maharashtra, India · On-site

• BFL Marketplace ( www.bajajfinservemistore.in )
• Design the processes and detailed data flow that the business needs
• Continuously look for opportunities to optimize the process by eliminating unnecessary steps and increasing automation
• Use a data-driven approach to reduce errors and increase profitability
• Maintain and prune the detailed product roadmap based on company vision
• Get into detailed discussion with partners (suppliers, payment gateways, logistics partners etc) to develop / enhance APIs
• Understand the customer buying process and continuously improve the website to increase sales
• Document the process flow, own it, disseminate it and train the people involved in implementing the process flow
• Coordinate with the engineering team to make necessary changes in the technology
• Implemented Hotjar ( https://www.hotjar.com/ ) , Uptrends (https://www.uptrends.com/ - Website and Web Performance monitoring tool ), Akamai ( CDN service ) , Blog and Exchange functionality for EMI Store
• Taking care of SEO activities to check regular website hygiene. - Implemented Adobe Product suites ( Adobe Launch , Adobe Target, Adobe Experience Manager )

Mar 2017 – Jun 2017 · 3 mos · Noida

• Certified in Digital Marketing

Jul 2016 – Oct 2017 · 1 yr 3 mos · Noida Area, India · On-site

• Analysis and design stages of development as well getting it implemented through the development team.
• Coordinating with various teams associated in product development activity to ensure effective participation and timely execution
• Designing wireframes, product documents and other related material
• Handling the Affiliate and Web marketing activities of the products.
• Understand opportunities for improvement through data, surveys and customer connect
• Tracking data on platforms: Google Analytics, Adwords.
• E-mail marketing.
• Working with agency and vendors for Optimizing campaigns.
• Campaign reporting.
• Building and Maintaining Strong Agency and Publisher relationships.

Apr 2015 – Jun 2015 · 2 mos · Noida

• Objectives:
• Understanding consumer expectations and organizing webinars from top experts in the industry
• Daily publishing tech newsletter with latest news from industry
• Increasing the traffic and user engagement of the product through these offerings
• Make meaningful interpretation of marketing strategies through Google Analytics
• Key Learning: Knowledge of Techgig products/Identifying major sources for tech-news publication/Categories & sequencing of news/Interpreting marketing strategies/Traffic and user engagement plan
• Achievement:Highly appreciated for driving the maximum traffic for the tech news section of Techgig product beyond company expectations single handedly within two months

May 2013 – Jun 2013 · 1 mo · Jamshedpur, Jharkhand, India

• Project Title: EMC Control and Philosophy
• Objectives:
• Safe handling of energy network
• Efficient distribution of fuel and utilities
• Decision support system for energy control
• Prompt management of crisis situation