Yukti Verma — Founder

Hi, I’m Yukti, currently the CEO/ Founder of Traffic Squash. I am a “Social media channel revenue generator” by profession and an entrepreneur by heart. Incorporating new strategies and leveraging different channels to increase the sales pipeline was something I have been a close spectator/observer/learner since my childhood. Coming from a business family based in hills where more emphasis was on creating high end quality “traditional handicrafts”, I observed that people involved in this highly skilled occupation/business were doing best of the capabilities but not getting their deserving due both in ROI and acclamation. That was the first time, I visualised a clear problem statement to which people were trying to get a solution but either due to lack of resources, deprived of information or inability to understand emerging technologies they were not able to meet their desired goals from a business sustainability point of view. Being a Chemical engineer, I had two defects or quality (whatever you say). First having seen a “problem”, I can not be calm till I find a “sustainable solution” and secondly, I am bound to keep on experimenting and improving my strategies till I get the best result. So, when my batch mates were planning for a master's degree or getting into a comfortable job I decided to walk within the crowd, listen to their problems and facilitate them with the best possible solution for their business. That led to birth of my first child “Thingsncrafts”, where I created a unique ecosystem for all the handicraft businesses across all India. Our aim was to become the “one stop shop” for all your handcrafted needs. Every brand we promote on our platform, we follow IESD approach, which is “Inform – Engage - Surprise-Delight” the entire journey between the brand and its and our valuable end user customer. With a futuristic view to ongoing and emerging technologies, which are key for any sort of development or backbone of your any day-to-day transaction, I started deep diving in social media channels which can be integrated and finely tuned for the betterment of customer's business. This led me to write a book as well on Pinterest and its application to grow business through online traffic. These days, I am with Traffic Squash and helping other people grow their business using Pinterest the way I did for my venture. If you want to talk more about growing your online business, listing your business on our platform and reach out to right buyers, marketing strategy or especially Pinterest (since it’s my personal favourite), hit me up!!!

Stackforce AI infers this person is a MarTech entrepreneur focused on leveraging social media for business growth.

Location: South Delhi, Delhi, India

Experience: 11 yrs 6 mos