Feb 2023 – Dec 2023 · 10 mos · Bengaluru, Karnataka, India · On-site

• Build and manage a global teacher pool that imparts next-gen skills to kids across the world.
• Metrices and outcomes -
• 1. Teachers hired
• 2. Teachers retained
• 3. Teacher quality
• 4. Teacher payout optimization
• 5. Sales conversion rate
• 6. "Hot lead" improvement
• 7. Demo completion rate
• 8. Driving organic content through partners

Mar 2021 – Feb 2023 · 1 yr 11 mos · Bangalore Urban, Karnataka, India

• Ran multiple 0-to-1 experiments and helped achieve scale. Some of my significant achievements here include -
• 1. Acquiring YouTube creators to ramp up product adoption
• 2. Scaling a 25-member All-India on-ground team as a GTM experiment for the B2B schools segment
• 3. Worked on the onboarding problem by leading a 30-member team
• 4. achieved GTM for the international market for our Creator LMS product (through acquiring and onboarding teachers, trainers and creators via LinkedIn, YouTube)
• 5. Currently working on cracking city markets for the school digitization product

Jun 2019 – Jul 2020 · 1 yr 1 mo

Feb 2019 – Mar 2021 · 2 yrs 1 mo · Bengaluru, Karnataka, India

• Bootstrapped Grassroot Education, an IELTS Training organization from a seed capital of
• Rs. 10,000 to Rs. 60 lakhs in revenue with 20% Bottom Line in 24 months.
• 1. Expanded the company operations to 35+ cities in India and in Oman, Bahrain, Kuwait, Qatar, Saudi Arabia, Nepal
• 2. Changed the business strategy from “skim” to “penetration” to achieve a 100% revenue growth rate in March 2020
• 3. Scaled all functions of the company - Sales, Marketing, Recruitment, Teaching, Support, Academic Operations
• 4. Devised a sustainable and engaging sales funnel using a data-focussed approach
• 5. Employed Facebook and Instagram Ads to generate new leads at optimum “Cost-per-Lead” with innovative lead magnets
• 6. Utilized SaaS tools such as EverWebinar, GetResponse, Zoom to maintain high engagement with leads
• 7. Achieved a high 3% conversion rate through a “variable-only” pay model, refined sales pitches, constant data monitoring
• 8. Executed buzz marketing campaigns such as Learnathons, Admissions Days (Flash Sales) to enhance sales
• 9. Introduced automated Speaking tests to reduce manpower requirement by 50% and increased correction efficiency
• 10. Achieved strong customer success with 10% of the enrolled students achieving 7.5 and above (out of 9)
• 11. Handled Speaking Module for the company – conducted 250+ Live sessions with an average class attendance of 50
• Highlights -
• Achieved 25,000+ app downloads on the Grassroot Education Android App with rating of 4.6
• Obtained an Instagram Follower base of 9,000+ and YouTube subscriber base of 8,000+
• Authorized Channel Partner of IDP, the agency conducting the IELTS exam

Nov 2018 – Mar 2019 · 4 mos

• i) Worked directly with the co-founder on strategy and execution of various revenue campaigns
• ii) Led a team of 4 high performing Business Development Executives to on-board top YouTubers into the Unacademy platform

Apr 2018 – Oct 2018 · 6 mos

• i) Closed high profile Educators for Unacademy (who are currently major revenue generators)
• ii) Devised several non-monetary incentives to enhance Educator retention.

Mar 2012 – Apr 2017 · 5 yrs 1 mo · Greater Chennai Area

• 1. Executed the procurement and delivery cycle for a range of products and services and obtain optimum cost, desired quality and quick delivery in compliance with policies and guidelines.
• 2. Spearheaded the procurement cycle of Steel Pipes of various grades, welding electrodes, rigid struts and PSS (Production Support Services) items such as various IT products and services. – Annual procurement of Rs. 50 Crore.
• 3. Devised ordering mechanism (spot purchase, rate contracts, bulk buying, etc.) based on nature of requirement.
• 4. Coordinated the functioning of various departments (Finance, Engineering, Planning) to facilitate Committee decisions and approvals, thereby ensuring timely completion of procurement cycle.
• 5. Executed the Delivery cycle by collaboration with suppliers and co-ordination with internal departments for material inspection, dispatch clearances and ensured timely payment to vendors.