Apr 2024 – Apr 2025 · 1 yr

• Lead and manage a growing engineering team within Nykaa’s AdTech division, overseeing the development of real-time personalized ad recommendations and targeting systems.
• Mentor and guide both senior and junior developers, fostering a culture of technical excellence and professional growth.
• Collaborate with cross-functional teams to deliver scalable, high-performance systems.
• Drive system design and architecture reviews to ensure the robustness, scalability, and efficiency of core AdTech systems.

Apr 2022 – Apr 2024 · 2 yrs

• As a Lead Engineer on Nykaa's AdTech and AdPlatform team, I'm at the forefront of developing a real-time system that bridges the gap between brands and users, providing personalized recommendations. I specialize in system design for new features, ensuring the seamless integration of cutting-edge technology to enhance user experiences.
• In addition to my technical contributions, I take pride in mentoring junior developers and guiding them in effective solutioning. Committed to driving innovation and technical excellence in our AdTech endeavors, I am dedicated to Nykaa's mission of revolutionizing the connection between brands and users through personalized recommendations.

Oct 2019 – May 2022 · 2 yrs 7 mos

• As a Senior Software Engineer at Nykaa, I spearheaded the development of the AdTech backend infrastructure and the AdTech Widget iOS SDK from scratch, successfully delivering both projects to production. I also played a crucial role in mentoring the iOS NDN team. I designed and built an iOS framework that empowers all Nykaa umbrella applications to efficiently render their home pages, landing pages, PDP, and PLP, providing a seamless user experience.

Jun 2018 – Oct 2019 · 1 yr 4 mos · Mumbai, Maharashtra, India

• As a Senior Software Engineer at HDFC Life, I excelled in both backend and iOS application development. I played a key role in the development of HDFC's internal HR module, streamlining HR operations and enhancing organizational efficiency, all while striving for innovative and top-quality solutions.

Apr 2017 – May 2018 · 1 yr 1 mo · Gurgaon, India

• As a Senior Software Engineer at Hellositter, I contributed to the development of an on-demand babysitter solution for parents. Our platform enabled parents to request bookings, which were matched with available sitters based on their requirements. When a sitter accepted a booking, they were seamlessly connected with the parent. This product consisted of two mobile apps: one for parents and another for partners (babysitters).
• This product consist of two app one is for parent and one is for parent and second is for partner(babysitter)

May 2016 – Apr 2017 · 11 mos · New Delhi Area, India

• At Dailyobjects I'm developing Dailyobjects 's iOS app that is e-commerce , app feature listing of all product from the house of DailyObjects and user can create there own customised phone case using case builder as well .Dailyobjects app comes with latest iOS 10 feature like iMessage , with iMessage user can buy or suggest products to other users .
• Responsibilities :
• Design and build iOS mobile applications
• Collaborate with founders and cross-functional teams to analyse, design, and ship new features
• Fully responsible for mobile app development in the team ,
• Build and publish applications in app stores ,
• Implement new technologies to maximise application performance

Jun 2015 – Apr 2016 · 10 mos · Gurgaon, India · On-site

• As a Senior Software Engineer at Bluegape, a content-based startup known for innovative products like Murmur, I played a key role in developing the iOS app for Murmur. Working closely with the startup founders, I contributed to the creation of an exceptional user experience.

Jun 2014 – Jun 2015 · 1 yr · Gurgaon, India

• Professional Development
• Understands the professional development process and becomes actively involved by setting challenging goals and meeting them through continuous learning.
• Project Execution
• Understands project and development plans and is able to clearly articulate roles, project goals, and timelines.
• Adheres to coding standards defined by technical management.
• Ability to learn a new development environment and become productive.
• Solution Development and Delivery
• Framework, Views, Transitions and Design.
• Core Coding, Core Data and testing on iOS Simulator and devise such as iPhone and iPad.
• Applies knowledge of industry trends and developments to improve service to our customers.
• Able to develop an object oriented design, coding, unit testing for leak check and memory allocation
• Specialty
• Good understanding for VOIP libraries Linphone.
• Project Management, Objective C, Interface Builder
• Code Reviewing, Design, Memory Management, Analysis, Optimisation
• Good understanding of REST and JSON

Jan 2014 – Jun 2014 · 5 mos · mohali

• Job Description :
• iOS development Trainee.
• Learning:
• Framework, Views, Transitions and Design.
• Core Coding, Core Data and testing on iOS Simulator and devise such as iPhone and iPad.
• Able to develop object oriented design, coding, unit testing for leak check and memory allocation
• Specialty
• Project Management, Objective C, Code Reviewing, Design, Testing, Analysis, Optimization