Trisha Gupta

Associate Consultant

Gurugram, Haryana, India3 yrs 10 mos experience

Most Likely To Switch

Key Highlights

Proven track record in data-driven marketing analysis.
Expertise in optimizing product performance through A/B testing.
Strong background in tech recruitment and data analysis.

Stackforce AI infers this person is a Data Analyst with expertise in SaaS and data-driven marketing strategies.

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Skills

Core Skills

Data AnalysisBusiness IntelligenceProduct Analytics

Other Skills

Advanced Excel functionalitiesAzure DatabricksBusiness MetricsBusiness RequirementsDashboard MetricsExtract, Transform, Load (ETL)FirebaseGithub HiringGoogle BigQueryInsight GenerationJob portalsKey MetricsLinkedInLooker (Software)Microsoft Business Intelligence (MSBI)

About

I'm currently thriving as a Data Analyst, where I leverage my technical prowess to extract meaningful insights from data. With a strong foundation in analytics and a knack for technology, I'm passionate about transforming raw information into actionable solutions Drawing from 1.6 years of experience in Tech Recruitment, and employee data analysis. I have honed a diverse set of skills in areas such as Tech Hiring, Leveraged advanced Excel functionalities to prepare comprehensive candidate reports, for data analysis and reporting, Recruiting capabilities - X-Ray/Boolean search, and Github Hiring with advanced sourcing skills—social media recruiting -LinkedIn, job portals- Naukri. Please feel free to contact me via LinkedIn to discuss professional opportunities, industry insights, or collaborations. I look forward to connecting with individuals passionate about growth and open to new possibilities.

Experience

Unisys

Senior Associate- Analytics

Mar 2024 – Present · 2 yrs · Gurugram, Haryana, India · Hybrid

Azure DatabricksPower BISQL Server Management StudioMySQLMicrosoft Business Intelligence (MSBI)Visual Studio+5

Lokal

Data Analyst- Monetization

Oct 2023 – Mar 2024 · 5 mos · Bengaluru South, Karnataka, India · On-site

Optimized Marketing Campaigns for Increased Revenue :
Led data-driven analysis on marketing campaigns, and fine-tuned targeting parameters.
Achieved a remarkable 5% boost in Click-Through Rate (CTR) and a subsequent surge in revenue.
Created and implemented interactive dashboards on Looker Studio to track and visualize the impact of marketing strategies, providing real- time insights for informed decision-making.
A/B Experimentation for Improved App Performance (Product Optimization) :
Methodically tracked and analyzed A/B experiments on a critical product feature of the app, with a specialized focus on the Jobs bottom navigation button resulting in a 7% increase in Daily Active Users (DAU) and job applications.
Cost Efficiency Optimization :
Monitored crucial metrics including Lifetime value / Customer acquisition cost (LTV/CAC), cost/apply, and advertiser acquisition cost.
Executed strategic interventions leading to a 30% reduction in seeker acquisition cost and a 50% reduction in advertiser acquisition cost, achieving a 0.65 LTV/CAC and a substantial ~16% increase.

Google BigQueryDashboard MetricsKey MetricsBusiness MetricsRedashPython libraries+7

Careernet technologies

Associate Consultant

Nov 2021 – Apr 2023 · 1 yr 5 mos · Gurugram, Haryana, India

Spearheaded the development of resilient candidate pipelines utilizing diverse sources, Like social media recruiting -LinkedIn, job portals- Naukri, X-Ray Search, internal pool, and employee referrals.
Leveraged advanced Excel functionalities to prepare comprehensive candidate reports, for data analysis and reporting.
Introduced innovative approaches to candidate sourcing, and interview processes, further optimizing the overall recruitment lifecycle.