Pankesh Betala

Product Manager

Bengaluru, Karnataka, India17 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Built AI products for Fortune 500 companies.
  • Scaled product adoption by 10x.
  • Achieved 100% revenue growth in one year.
Stackforce AI infers this person is a seasoned product manager specializing in AI and Fintech solutions.

Contact

Skills

Core Skills

Product StrategyAi Product ManagementProduct ManagementIntegration ManagementLifecycle ManagementAi Product DevelopmentE-commerce ManagementMarket ResearchConsultingAgile MethodologiesSoftware DevelopmentSap Integration

Other Skills

ABAPABAP Web DynproABAP-OOArtificial Intelligence (AI)BAPIBusiness AnalysisBusiness ValuationCompetition ResearchConversational AIDigital MarketingE-commerce IntegrationGENAIGoogle AdwordsMarketing ManagementMicrosoft Outlook

About

Customer centric and self driven product guy with 18+ years experience in software industry and 11+ in product management.Proven experience in building large,complex and successful product in B2B and B2C space in SAAS, AI, Fintech, Payment, Subscription, Procurement and realestate space. Worked on implementing all popular gateways across globe such as Adyen, Stripe, Gocardless, Braintree, Authorize.net, Moneris in Chargebee. Implemented all popular payment methods across the globe such as Cards, Direct debit schemes such as( SEPA, BACS,BECS,ACH,Autogiro) , Wallets(Apple pay, Amazon pay etc..) Currently working as AVP at Zycus heading the enterprise grade AI powered contract, risk and vendor management product suite. Manging team of 10+ people.Responsible for formulating overall product strategy for eInvoice product suite.Working closely with various cross functional team for various PMG related activities.Tracking metrics of various products. Skills ● Payment method implementation(Cards, Direct debit schemes such as( SEPA, BACS, BECS, ACH, Autogiro) , Wallets(Apple pay, Amazon pay etc..) ● Payment Gateways integration(Stripe, Braintree, Gocardless, Moneris, Adyen, Paypal) ● E-commerce(Orders,fulfillment) ● Google analytics ● A/B testing,Multivariate testing ● Accounting/Revenue recognition ● Feature prioritization frameworks ● Cross functional coordination ● Competitive analysis ● Market Research ● Project Management(JIRA) ● Agile product development ● Go to market strategy ● Data analytics ● Ecommerce platform integration ● ERP-Netsuite/SAP ● CRM(Salesforce/Hubspot) ● UI/UX optimization ● PRDs and User stories ● Quote to Cash flow

Experience

Zycus

Associate Vice President, Product Management

Feb 2024Present · 2 yrs 1 mo · Greater Bengaluru Area · On-site

  • Managing the entire product life cycle for upstream products(contract ,vendor and risk). Leading multiple GenaAI products including Merlin for iContract, iRisk and iSupplier
  • Built Merlin CLM from 0-1 and scaled its adoption 10x. Defined and executed the product strategy which helped in achieving product market fit and win large Fortune 500 companies
GENAIProduct StrategyAI Product Management

Workspan

Senior Director of Product Management

Jun 2023Feb 2024 · 8 mos

  • Managing network growth and adoption. Launched co-sell with google and Microsoft . Worked on Hubspot and Microsoft dynamics integration
GENAIProduct ManagementIntegration Management

Zycus

2 roles

Director of Product Management

Promoted

Apr 2022May 2023 · 1 yr 1 mo

  • Heading 5 enterprise/AI products at Zycus. Managing the entire product lifecycle right from defining problem statement(Marketsizing,target customers, vision,mission,goals,constraint), Startegy, Roadmaps, execution , GTM and pricing
Product ManagementLifecycle Management

Associate Director

Mar 2020Mar 2022 · 2 yrs

  • Heading the AI powered enterprise grade eInvoice Product for leading enterprise companies(Fortune 500) in the world.
  • Roles and responsibilities
  • Defining target customers , product goals, business goals and other constraints for 5 products
  • Formulating vision,mission and Product strategy for entire eInvoice product suite
  • Creating quarterly/ yearly roadmaps for multiple products
  • Managing team of 10+ PMs and data analyst across the entire eInvoice product suite
  • Building highly scalable AI product suite for accounts payable team
  • Managing entire product development lifecycle
  • Working closely with UX team to build next gen solution
  • Conducting market research for various new products and features
  • Attending customer calls, understanding requirements and providing solutions to problems
  • Working with sales,presales,design , marketing ,legal, IT,legal,operation for various product management activities
  • Tracked various product metrics, formulated hypothesis, conducted experiments and took corrective action when required
  • Accomplishments
  • Built Global compliance module from scratch
  • Reduced invoice submission by 40% by leveraging Ai
  • Build multiple AI products such fraud detection,cost predictions from scratch
  • Increased new revenue by 100% in last one year
Product StrategyAI Product Development

Chargebee

Product Manager-Checkout,Payments,ERP and E-commerce

Sep 2017Mar 2020 · 2 yrs 6 mos · Greater Chennai Area

  • Worked at Chargebee as a Product manager taking care of Checkout, Payments,Customer Portal ,Netsuite and E-commerece.
  • Roles and Responsibilities
  • Manage the entire product life cycle right from defining problem statement, strategy,identifying opportunities, prioritization, creating product road map, execution, tracking product performance and iteration.
  • Cross-functional coordination(Sales,Presales,support,design,tech,operation,finance)
  • Market research
  • GTM(Go to Market Strategy)
  • Product strategy
  • Talk to customers to understand their use cases, problems and incorporating feedback
  • UX/UI -User testing
  • Closely work with design and tech team
  • Detailed documentation of every feature
  • Data analytics(Splunk, Google analytics)
  • Competitive analysis
  • Sprint planning
  • Sales and Support training
  • Major Accomplishments
  • Build the e-commerce module orders, Calendar billing from scratch. This helped in winning e-commerce deals
  • Automated stripe subscription migration which helped in improving the onboarding process for customers
  • Build the e-commerce integration including fulfilment platform integration, Shopify integration etc which helped in improving the existing customer experience as well win lot of enterprise deals
  • Conducted market research to clearly understand the pain points of subscription commerce customers which helped in building e-commerce product roadmap
  • Conducted market research to understand the core value prop of checkout which also helped in understand customer's expectation from the checkout
  • Worked on Quote to cash flow involving multiple systems such as Salesforce, Netsuite, Chargebee for B2B customers.
Product ManagementE-commerce Management

Sulekha.com

Senior Product Manager

May 2015Sep 2017 · 2 yrs 4 mos · Greater Chennai Area

  • Roles and Responsibilities
  • Manage the entire product life cycle right from identifying opportunities, prioritization, creating product road map, execution, tracking product performance and iteration.
  • Cross-functional coordination(Sales,Presales,support,design,tech,operation,finance)
  • Market research
  • GTM(Go to Market Strategy)
  • Product strategy
  • Talk to customers to understand their use cases, problems and incorporating feedback
  • UX/UI -User testing
  • Closely work with design and tech team
  • Detailed documentation of every feature
  • Data analytics(Splunk, Google analytics)
  • Competitive analysis
  • Sprint planning
  • Sales and Support training
  • A/B testing
  • SEO optimization
  • Major tasks
  • 1. Created and executed product road map for new projects across Desktop/Mobile web/APP resulting in 30% increase in inquiries for builders YoY
  • 2. Identified, prioritized and implemented SEO changes for new projects resulting in 20% increase in traffic YoY
  • 3.Tracked and analyzed key product metrics across Desktop/Mobile web/APP to drive future plans
  • 4. Conducted user interviews/focus group discussion to understand user needs that need to be solved for new projects
  • 5. Managed the entire product life cycle for new projects rite from idea conception to launch and performance tracking
  • 6. Met sales team and customers to understand their challenges and provide solution to those problems
  • 7. Implemented listing algorithms to optimize the delivery of responses to customers and meet business needs
  • 8. Improved UX/UI through user testing, A/B testing across Mobile/Desktop/APP
  • 9. Formulated and implementing strategy to improve customer retention rates and satisfaction
  • 10. Interacted with top leadership to discuss product performance and future plans
  • 11.Co-coordinated with content/marketing team for product communication/content
Product ManagementMarket Research

Indiaproperty.com

Product manager-Web/Mobile/Consumer Internet/e-commerce

Jun 2014May 2015 · 11 mos · Chennai

  • Assisted property
  • 1.Created,owned and executed product road map and ensured that product goals are met
  • 2.Streamlined the back end systems to improving the Tele sales efficiency
  • 3.Formulated strategy to improve customer acquisition and retention
  • 4.Tracked key product metrics across platforms
  • 5.Interacted with top leadership to discuss on performance and future plans
  • 6.Improved UX/UI through user testing, A/B testing
  • Home page
  • 1.Personalized the home page for the users resulting in 70% increases in responses from home page
  • 2.Increased the push to search pages
  • 3.Launched new products for the sales team to sell
  • 4.Manged the entire product life cycle for new features
Product ManagementMarket Research

Sap

Senior consultant

Aug 2011Jun 2013 · 1 yr 10 mos · Bangalore

  • 1.Worked in agile methodology to develop the online education portal (XLSO)
  • 2.Developed the online booking process flow for the Product XLSO (External learning solution) .
  • 3.Created APIs for booking and cancellation of the courses.
  • 4.Provided product demo to customer after each phase and incorporated the feedback in upcoming phase
  • 5. Created product backlog for each phase
  • 6.Enhanced the standard product PBF to incorporate the requirements of client CBMS
  • 7. Understood the client requirements to determine feasibility and effort required for development
Product ManagementMarket Research

Hexaware technologies

Senior software engineer

Apr 2010Aug 2011 · 1 yr 4 mos · Greater Chennai Area

  • Worked for German National Railways to implement SAP PLM( Product Life Cycle Management )Module for easy maintenance of the train parts.It involved automating the creation the material tree for the various parts of the train.
ConsultingAgile Methodologies

Verizon

SSE

Jul 2007Apr 2010 · 2 yrs 9 mos · Greater Chennai Area

  • Worked on developing API for communicating with the external system. Worked on integrating various legacy database system into SAP.
  • Worked on enhancing the standard business process in SAP MM, SAP SRM, SAP SD
Software DevelopmentSAP Integration

Education

XLRI Jamshedpur

MBA — Marketing and Finance

Jan 2013Jan 2014

MNM Engineering college

Bachelor of Engineering (BE)

Jan 2002Jan 2006

Stackforce found 100+ more professionals with Product Strategy & Ai Product Management

Explore similar profiles based on matching skills and experience