Isha Deshpande — Product Manager
I’m a purpose-led and performance-driven brand marketer with a strong foundation in building high-impact beauty brands—especially in the haircare space. At Hindustan Unilever, I led full-funnel marketing for TRESemmé India, driving everything from brand identity and innovation launches to D2C growth, creator ecosystems, and conversion campaigns. I thrive at the intersection of brand building, storytelling, and business performance—making sure every campaign not only looks good but delivers results. ⚡ What I Do Best: Develop brand positioning and GTM plans that balance creativity with commercial goals Own launch-to-performance journeys across D2C, marketplaces, and digital media Lead integrated 360° campaigns and on-ground activations (like Lakmé Fashion Week) Build always-on influencer and creator models that scale engagement and credibility Design PR kits, gifting strategies, and sampling networks that drive trials and love Collaborate cross-functionally across R&D, media, e-com, supply chain, and design for seamless execution 📊 From launching category-first formats (like Heat Protect Sprays) to achieving ROAS-linked growth via paid campaigns, I’ve managed brand and business goals in equal measure. My focus has always been to keep the consumer at the center—whether through content, channel, or experience. I’m passionate about bringing beauty brands to life—especially those that educate, solve real problems, and evolve with how consumers live and shop today. Let’s connect and build brands that people remember.
Stackforce AI infers this person is a Brand Marketing Specialist in the Beauty and Real Estate sectors.
Location: Mumbai, Maharashtra, India
Experience: 6 yrs
Skills
- Brand Marketing
- Digital Marketing
- Campaign Management
Career Highlights
- Led successful brand marketing for TRESemmé India.
- Achieved significant lead generation in digital campaigns.
- Expert in building influencer marketing strategies.
Work Experience
Unilever
Brand Development - Dove (5 mos)
Health and well-being (5 mos)
Brand Building - TRESemmé (2 yrs 10 mos)
Kalpataru Limited
Senior Marketing Executive (1 yr)
AR & CO s.r.l. - Baci Milano
Project Intern (1 mo)
JAKALA
Project Intern (3 mos)
Moncler
Project Intern (3 mos)
Cerebro Kids
Marketing Management Intern (1 mo)
VAISHALI S - India
Summer Marketing Intern (1 mo)
McDonald's
Consumer Research Intern (0 mo)
Current Affairs & Literature Committee - SDA Bocconi Asia Center
President (11 mos)
Grass Roots India
Marketing Consultant (3 mos)
HDFC Limited
Customer Relations Executive (4 mos)
Education
Master of Business Administration - MBA at SDA Bocconi
International Master in Business at SDA Bocconi Asia Center
Master of Commerce(M.Com)-Management at University of Mumbai
Bachelor of Commerce at K J Somaiya Institute of Management
Higher Secondary School at SIES College of Management Studies - India
Secondary School at Pune Vidya Bhavan
