Ira Toraskar

CEO

Mumbai, Maharashtra, India5 yrs 1 mo experience

AI Enabled

Key Highlights

Expert in healthcare advocacy and strategic leadership.
Proven track record in multi-channel marketing campaigns.
Strong commitment to health equity and social impact.

Stackforce AI infers this person is a Healthcare Marketing and Advocacy Leader with expertise in behavioral science and multi-channel strategies.

Contact

Skills

Core Skills

Non-profit ManagementHealth EducationBehavioural ChangeMarketing StrategyProject ManagementSales Force MarketingPeople Management

Other Skills

Analytical SkillsArtificial Intelligence (AI)Client PresentationClient RelationsCommunicationConsumer BehaviorCustomer ValueDigital MarketingGroup LeadershipInternational MarketingManagementMarket ResearchMicrosoft OfficeNeuromarketingNon-profit Board Leadership

About

At PinkTree Foundation, my role as a Director intersects healthcare advocacy with strategic leadership, focusing on improving Lung Health Advocacy in India. Our collaborative efforts with GAAPP drive change at the grassroots level. My expertise in multi-channel marketing campaigns honed at Indegene can be leveraged for my work here. At Indegene, our team optimized client engagement through Salesforce Marketing Cloud, enhancing measurable business outcomes. My academic journey at S.P. Jain School of Global Management equipped me with a Master's in Global Business, sharpening my analytical skills for a global environment. The fusion of neuromarketing knowledge and certifications in Customer Value Management shapes my approach to creating sustainable healthcare solutions. With presentations, problem-solving, and communication as my core competencies, I am committed to advancing health equity and social impact through innovative strategies.

Experience

Pinktree foundation

Director

Aug 2024 – Present · 1 yr 7 mos · Mumbai, Maharashtra, India · On-site

PinkTree Foundation is a non-profit organization which will work with project partners at the grassroot level to improve lung health by enhancing awareness amongst patients, and driving change required to prevent the increasing prevalence of respiratory diseases in India.
PinkTree Foundation is the India Member Organization of GAAPP.

Non-profit ManagementPeople ManagementConsumer BehaviorHealth Education

Pinktree health

Behavioural Scientist

Aug 2024 – Present · 1 yr 7 mos · Mumbai, Maharashtra, India

As a Healthcare, Marketing and Behavioural Science professional, I work on leveraging insights from patients and healthcare provider's psychology to design strategies that drive user engagement and business development.
Design and implement behavioral interventions that encourage patients to adhere to treatment plans, attend virtual appointments, and engage with health management tools.
Engage with healthcare providers to understand their needs and challenges in managing patient behavior and incorporating behavioral insights into their practices.

Marketing StrategyBehavioural ChangeConsumer BehaviorUser Experience (UX)

Indegene

Sr. Project Associate

Apr 2022 – Aug 2024 · 2 yrs 4 mos · Bengaluru, Karnataka, India · Remote

As a part of the two departments : Enterprise Commercial Delivery Services and Campaign & Channel Operations, I drove successful marketing campaigns by leveraging SFMC to enhance client engagement, optimize channel operations, and deliver measurable business outcomes.
Designed, executed and managed multi-channel marketing campaigns using Salesforce Marketing Cloud (SFMC), ensuring alignment with client objectives and timelines.
Oversaw the end-to-end operations of various marketing channels, including email, SMS, social media, and web, to optimize customer engagement and campaign performance.
Utilized data-driven insights to segment audiences, personalize messaging, and track campaign metrics for continuous optimization.
Worked closely with cross-functional teams, including content creators, designers, and developers, to ensure seamless execution of campaigns across all platforms.
Acted as a primary point of contact for clients, providing regular updates, insights, and recommendations to enhance campaign effectiveness and ROI.
Identified opportunities to streamline processes, improve operational efficiency, and implement best practices in campaign management and channel operations.
Generated detailed reports on campaign performance, analyze results, and provide actionable insights to stakeholders for ongoing improvements.
Gained understanding of Salesforce Marketing Cloud (SFMC) along with its capabilities and applications in creating various types of marketing campaigns.
Experienced managing and executing multi-channel marketing campaigns.

Problem SolvingTeam ManagementProject ManagementMarket ResearchCommunicationPeople Management+5

The leadership 30 ( नेतृत्व 30 )

Director - People Management

Mar 2018 – May 2019 · 1 yr 2 mos · Navi Mumbai, India · Hybrid

The Leadership 30 (www.theleadership30.org) is one of India’s Largest think tanks that focuses on fostering young leaders from across the country who would provide sustainable solutions for the community in technical partnership with UN Volunteers. To date, the organization has worked on projects across Quality Education, Affordable and Clean Energy, and climate action.
The think tank is in the stealth stage.

Marketing StrategyGroup LeadershipTeam ManagementPeople Management